North America Set Top Box Market Size Insights Forecasts to 2032

• The North America Set Top Box Market Size was valued at USD 5.32 Billion in 2022.
• The Market Size is Growing at a CAGR of 2.7% from 2022 to 2032
• The North America Set Top Box Market Size is expected to reach USD 6.95 Billion by 2032

The North America Set Top Box Market size was valued at USD 5.32 Billion in 2022. The North America Set Top Box Market is projected to exceed USD 6.95 Billion by 2032, growing at a CAGR of 2.7% from 2022 to 2032. The North America set-top box market is a diverse and dynamic industry that plays an important role in delivering digital content to consumers throughout the region, providing a diverse range of STB options to meet the evolving demands of modern television viewers.         

Market Overview

A set-top box (STB) is a hardware device that connects to a television and receives digital television signals, converting them into content that can be displayed on the TV screen. The North America set-top box market is distinguished by its diversity, with various types of STBs available to meet the needs of different consumers. These include, among other things, cable STBs, satellite STBs, IPTV STBs, and hybrid STBs. Each STB is intended to support a specific method of content delivery, such as cable TV, satellite broadcasting, or internet-based streaming services. The rising demand for high-definition (HD) and ultra-high-definition (UHD) content, the expansion of digital television networks, and the rising popularity of over-the-top (OTT) streaming services are all factors driving the growth of this market. Furthermore, government initiatives in many North America countries to digitize broadcasting infrastructure have fueled market growth.

Report Coverage

This research report categorizes the market for North America set top box market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America set top box market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America set top box market.

Driving Factors

Many North American countries are actively transitioning from analog to digital broadcasting. Governments are investing in digital infrastructure, requiring consumers to purchase STBs in order to receive digital signals. This push for digitalization is a significant driver for the STB market because it creates new opportunities for manufacturers. Consumers are looking for STBs that can deliver superior picture quality and immersive viewing experiences as HD and UHD content become more popular. This demand for high-quality content fuels the development of advanced STBs that can support higher resolutions and enhanced audio. In the North America region, the proliferation of high-speed internet and broadband connectivity has resulted in the rise of OTT (Over-the-Top) streaming services. STBs with internet connectivity and smart features are in high demand for streaming services such as Netflix, Amazon Prime Video, and Disney+.

Restraining Factors

The shift towards internet-based streaming services and cord-cutting is a challenge for traditional pay-TV operators who provide STBs. As consumers opt for OTT platforms, the demand for traditional cable or satellite STBs can decrease. Consumers in many North America countries are extremely price sensitive. Manufacturers must compete on price while also providing cutting-edge features and quality. This can put a strain on profit margins and limit one's ability to invest in R&D.

Market Segment 

The North America Set Top Box Market share is segmented into end-use and type.

• The Residential segment is expected to hold the largest share of the North America set top box market during the forecast period.

The North America set top box market is divided by end-use into Residential, Commercial. Among these, the Residential segment is expected to hold the largest share of the North America set top box market during the forecast period. This is primarily due to the region's large number of households and the growing demand for high-quality home entertainment. The expansion of over-the-top (OTT) streaming services, as well as the ongoing transition to digital broadcasting infrastructure in many countries, bolster the residential STB market's dominance.

• The IPTV/OTT segment is expected to hold the largest share of the North America set top box market during the forecast period.           

Based on the type, the North America set top box market is classified into Cable, Satellite, IPTV/OTT, Hybrid. Among these, the IPTV/OTT segment is expected to hold the largest share of the North America set top box market during the forecast period. The North America region has seen significant growth in internet connectivity, making IPTV/OTT STBs increasingly attractive to consumers. The convenience of accessing content from multiple sources is a driving factor.         

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America set top box market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• Altech UEC
• Commscope Inc.
• Huawei Technologies Co., Ltd.
• Humax Holdings
• Kaonmedia Co., Ltd.
• Sagemcom
• Shenzhen Cozhou Electronics Co., Ltd (Coship)
• Skyworth Group Co., Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at, regional, and country levels from 2019 to 2032. Spherical Insights has segmented the North America Set Top Box Market based on the below-mentioned segments:

North America Set Top Box Market, By End-Use

• Residential
• Commercial

North America Set Top Box Market, By Type

• Cable
• Satellite
• IPTV/OTT
• Hybrid

North America Set Top Box Market, By Recording

• DVR
• Non-DVR

North America Set Top Box Market, By Sales Channel

• Online
• Offline