North America Skincare Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Sun Care, Anti-Aging Products, Mens Grooming, Face Care, and Body Care), By Distribution Channel (E-Commerce, Drug Stores, Pharmacies, Hypermarkets, Department Stores, and Specialty Stores), and North America Skincare Market Insights, Industry Trend, Forecasts to 2033

North America Skincare Market Insights Forecasts to 2033

• The North America Skincare Market Size was Valued at USD 107.78 Billion in 2023.
• The Market is Growing at a CAGR of 7.21% from 2023 to 2033
• The North America Skincare Market Size is Expected to Reach USD 216.31 Billion by 2033

The North America Skincare Market Size is Anticipated to Reach USD 216.31 Billion by 2033, Growing at a CAGR of 7.21% from 2023 to 2033.

Market Overview

The North America skincare market aims to produce and commercialize skincare products to improve skin health and the overall texture of skin. Skincare is the process of keeping our skin healthy and looking better by shielding it from the elements, such as pollution, UV rays, and inclement weather. It is essential for lowering the incidence of skin cancer, delaying the onset of premature aging, and enhancing general attractiveness. Maintaining regular skincare practices keeps the skin nourished, balanced, and hydrated. Antioxidants and UV blockers are common ingredients in skincare products, protecting the skin from harm. UV blockers shield the skin from damaging UV rays, while antioxidants help prevent premature aging by minimizing wrinkles, age spots, and fine lines. A crucial component of face rejuvenation is skincare, which includes prescription medications and over-the-counter products, including tretinoin, vitamin C, sunscreen, and several skin moisturizers. The growing desire for functional beauty products, especially among millennials and generation Z, is driving expansion in the North American skincare industry. Owing to their ease of use and disposal, organic face sheets and masks are likewise becoming popular. Another factor propelling growth is the need for environmentally friendly cosmetics derived from botanical extracts and plant-based components. Another factor boosting the region's product sales is manufacturers' emphasis on natural skin care goods and ethical buying.

Report Coverage

This research report categorizes the North America skincare market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America skincare market. Recent market developments and competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America skincare market.

Driving Factors

Increased consumer awareness of skin health, pollution, aging, and sun exposure, a move toward natural and organic products, the influence of social media and influencers, technological advancements, the expansion of e-commerce, and inclusivity in beauty are some of the factors escalating the North American skincare market. Customers are increasingly looking for products that have anti-aging, moisturizing, and protecting qualities, and they are searching for beauty influencers on platforms like Instagram and TikTok. Consumers looking for practical answers have been drawn to product formulation advancements like CBD, probiotics, and multipurpose compounds. Market expansion has also been aided by the emergence of direct-to-consumer business methods and internet platforms. In order to broaden the market's appeal and reach, brands are  providing products made for a variety of skin kinds and tones.

Restraining Factors

The manufacturing expenses of US-based companies are being impacted by the uncertainty surrounding the prices of raw materials in America. Higher production costs and R&D investments are having an effect on the financial condition of these companies. The growth of the North American skincare market is being restrained by shifting middle-class customer demand.

Market Segmentation

The North America skincare market share is classified into product type and distribution channel.

• The face care segment held the largest share in 2023 and is expected to grow at a remarkable CAGR during the forecast period.

The North America skincare market is segmented by product type into sun care, anti-aging products, mens grooming, face care, and body care. Among these, the face care segment held the largest share in 2023 and is expected to grow at a remarkable CAGR during the forecast period. This is driven by rising consumer awareness, social media influence, demand for natural and organic products, technological advancements, e-commerce growth, and personalization trends. Consumers are increasingly seeking products with natural and organic ingredients, a shift towards sustainability and eco-consciousness. Technological advancements, such as CBD, probiotics, and hyaluronic acid, have attracted consumers seeking effective solutions. The rise of online platforms further expands the market.

• The e-commerce segment held the largest share in 2023 and is predicted to grow at a significant CAGR during the forecast period.

The North America skincare market is segmented by distribution channel into e-commerce, drug stores, pharmacies, hypermarkets, department stores, and specialty stores. Among these, the e-commerce segment held the largest share in 2023 and is predicted to grow at a significant CAGR during the forecast period. This is driven by the consumer convenience, social media influence, personalized skincare recommendations, subscription services, exclusive deals, and the COVID-19 pandemic-driven shift, attracting price-sensitive consumers and driving continued growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America skincare market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Sunday Riley
• Mario Badescu
• Glossier
• The Honest Company, Inc.
• E.l.f Beauty, Inc.
• NU Skin Enterprises
• Revlon
• Mary Kay Inc.
• Procter and Gamble
• Coty Inc.
• Bath & Body Works, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In February 2025, Obagi Medical, a leader in skincare innovation, introduced two new products to its SUZANOBAGIMD® collection: Super Antioxidant Serum and Moisture Restore Hydration Replenishing Cream. These products address common skincare concerns like skin discoloration, oxidative stress, and hydration, while maintaining a healthy skin barrier function. Obagi's products are safe and effective for all skin types, ensuring everyone can benefit from advanced skincare solutions.

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the North America skincare market based on the below-mentioned segments:

North America Skincare Market, By Product Type

• Sun Care
• Anti-Aging Products
• Mens Grooming
• Face Care
• Body Care

North America Skincare Market, By Distribution Channel

• E-Commerce
• Drug Stores
• Pharmacies
• Hypermarkets
• Department Stores
• Specialty Stores