North America Smart Sports Equipment Market Size, Share, and COVID-19 Impact Analysis, By Product (Balls, Golf Stick, Hockey Stick, Rackets & Bats, and Others), By Distribution Channel (Franchise Stores, Specialty Stores, and Online), and North America Smart Sports Equipment Market Insights, Industry Trend, Forecasts to 2033

North America Smart Sports Equipment Market Insights Forecasts to 2033

• The North America Smart Sports Equipment Market Size is growing at a CAGR of 9.8% from 2023 to 2033
• The North America Smart Sports Equipment Market Size is Expected to Hold a Significant Share by 2033

The North America Smart Sports Equipment Market Size is Anticipated to Hold a Significant Share by 2033, growing at a CAGR of 9.8% from 2023 to 2033.

Market Overview

The North America smart sports equipment market encompasses technologically advanced sports gear integrated with sensors, connectivity features, and real-time data analytics. These products, including smart balls, smart wearables, and connected fitness equipment, enhance athletic performance, track user metrics, and provide insights for training optimization. The market caters to professional athletes, fitness enthusiasts, and sports teams seeking data-driven performance improvement. Several factors drive market growth, including increasing consumer preference for data-driven fitness solutions and the rising adoption of the Internet of Things (IoT) in sports equipment. The growing awareness of health and fitness, coupled with advancements in artificial intelligence (AI) and machine learning (ML), further accelerates market expansion. Additionally, the integration of augmented reality (AR) and virtual reality (VR) in smart sports equipment enhances user engagement and training efficiency. Government initiatives supporting sports technology innovation and fitness programs contribute to market development. In the United States, organizations such as the National Science Foundation (NSF) and the Department of Health and Human Services (HHS) promote research in sports analytics and digital fitness solutions. Canada’s government actively invests in sports technology to enhance athletic performance and participation, fostering a favorable environment for smart sports equipment adoption. 

Report Coverage

This research report categorizes the North America smart sports equipment market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the North America smart sports equipment market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the North America smart sports equipment market.

Driving Factors

The North America smart sports equipment market is driven by the increasing demand for data-driven fitness solutions and the rising integration of IoT in sports gear. Advancements in AI and ML enhance performance tracking, enabling personalized training insights. The growing popularity of connected fitness devices, coupled with the rising awareness of health and wellness, further propels market growth. The adoption of AR and VR in sports training enhances user engagement and immersive experiences. Additionally, the expansion of professional and amateur sports leagues, along with increasing investments in sports technology, accelerates the adoption of smart sports equipment across the region.

Restraining Factors

The North America smart sports equipment market faces restraints such as high costs associated with advanced technology, data privacy concerns, and limited consumer awareness in certain segments. Additionally, compatibility issues with existing sports infrastructure and potential cybersecurity risks hinder widespread adoption.

Market segmentation

The North America smart sports equipment market share is classified into product and distribution channel.

• The golf sticks segment is expected to hold the largest market share through the forecast period.   

The North America smart sports equipment market is segmented by product into balls, golf sticks, hockey sticks, rackets & bats, and others. Among these, the golf sticks segment is expected to hold the largest market share through the forecast period. This is attributed to the integration of advanced technology that enhances player performance and user experience. The growing popularity of golf and the adoption of smart technologies in equipment are expected to sustain this segment's leading position.

• The franchise stores segment is expected to hold the largest market share through the forecast period.

The North America smart sports equipment market is segmented by distribution channel into franchise stores, specialty stores, and online. Among these, the franchise stores segment is expected to hold the largest market share through the forecast period. This dominance is attributed to manufacturers predominantly operating through company-owned franchise outlets, facilitating higher penetration of smart sports equipment. However, the online segment is expected to exhibit significant growth, driven by the increasing influence of digital media and marketing strategies.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America smart sports equipment market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• InfoMotion Sports Technologies Inc.
• DribbleUp, Inc.
• Adidas AG
• Wilson Sporting Goods
• Babolat
• HockeyShot
• Zepp INC.
• Gridiron Technologies
• Riddell
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the North America smart sports equipment market based on the below-mentioned segments:

North America Smart Sports Equipment Market, By Product

• Balls
• Golf Stick
• Hockey Stick
• Rackets & Bats
• Others

North America Smart Sports Equipment Market, By Distribution Channel

• Franchise Stores
• Specialty Stores
• Online