Global Oat-based Snacks Market Insights Forecasts to 2033

• The Global Oat-based Snacks Market Size was estimated at USD 22.40 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 4.68% from 2023 to 2033
• The Worldwide Oat-based Snacks Market Size is Expected to Reach USD 35.38 Billion by 2033
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Oat-based Snacks Market Size is expected to cross USD 35.38 Billion by 2033, growing at a CAGR of 4.68% from 2023 to 2033. The market's growth is attributed to consumers' increasing demand for healthy snacks as they realize more about the benefits of oats for their health.

Market Overview  

The market for snacks produced from oats, including cookies, crackers, bars, and puffs, is known as the global oat-based snack market. The primary factors of growth are shifting food preferences and increased knowledge of good eating practices. Oats are an excellent snack option due to their strong nutritional qualities, which include a high amount of carbohydrates, minerals, vitamins, and antioxidants. This is expected to increase demand. The popularity of plant-based diets and veganism has also increased the demand for healthy snacks. Wholegrain, multigrain, and organic snacks are prominent consumer preferences. The popularity of oat-based snacks has spread throughout the world due to their low production costs and capacity to fulfill consumer demand. Their market expansion is further aided by the ease of use and adaptability of oat-based snacks, which are easily integrated into a variety of product categories such as bars, chips, and crackers. Additionally, the growing middle class and increased disposable income in developing nations, where oat-based snacks are becoming more popular, contribute to the market's growth. A significant barrier that may result in changes to production costs is the price volatility of oats, which is impacted by weather trends and interruptions in the global supply chain.  

Report Coverage

This research report categorizes the oat-based snacks market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the excavator bucket market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the oat-based snacks market.

Driving Factors

The market expansion has been boosted by the increasing popularity of oat-based snacks in developing nations, where the middle class is growing and has more disposable income. Wholegrain, multigrain, and organic snacks are prominent consumer preferences. The popularity of oat-based snacks has spread throughout the world due to their low production costs and capacity to meet consumer demand. The market for oat-based snacks is expanding due to growing customer desire for convenient and healthful solutions.

Restraining Factors

The risk of contamination and the availability of alternatives are anticipated to hinder market expansion. Strict food product laws are expected to provide a barrier to the market for oat-based snacks.

Market Segmentation

The oat-based snacks market share is classified into product and distribution channel.

• The oat-based bakery and bars segment held the largest share of 70.23% in 2023 and is estimated to grow at a CAGR of 3.78% throughout the projection period.

Based on the product, the global oat-based snacks market is categorized into oat-based bakery and bars, oat-based savory, and others. Among these, the oat-based bakery and bars segment held the largest share of 70.23% in 2023 and is estimated to grow at a CAGR of 3.78% throughout the projection period. Oat-based bars and baked goods have become very popular because of their many uses, ease of use, and health advantages. A larger consumer base has also been drawn in by the expansion of product tastes and variety, which has helped oat-based bakeries and bars maintain a sizable market share.

• The offline segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the global oat-based snacks market is divided into online and offline. Among these, the offline segment accounted for the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. Oat-based snacks are still mostly purchased by traditional brick-and-mortar retailers, such as supermarkets, hypermarkets, and specialty health food stores. Customers may inspect, feel, and assess things in-store before making a purchase, which is particularly crucial for food items. Additional variables that contribute to the offline channel's success include in-store promotions, discounts, and the instant availability of products.

Regional Segment Analysis of the Oat-based Snacks Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the oat-based snacks market over the predicted timeframe.

Europe is anticipated to hold the largest share of the oat-based snacks market over the predicted timeframe. The consumer of oat-based products has a long history in Europe, which has contributed to making oat-based snacks widely accepted and well-liked. The region's emphasis on nutrition and healthy eating has increased demand for these snacks, which are seen as nutritious and healthful. In addition, the market for oat-based snacks in Europe has grown significantly due to the rise in health-conscious customers and the impact of food safety laws that encourage high standards of quality. Furthermore, oat-based snacks are growing due to the increase of organic and natural food trends in Europe, which satisfy customer demands for healthy and nourishing ingredients. A robust regional distribution network and the existence of well-known brands both contribute to the market's dominance.

Asia Pacific is expected to grow at the fastest CAGR growth of the oat-based snacks market during the forecast period. Oats, which are well-known for their nutritious value, have become a common ingredient in a variety of snack products as the area sees a shift towards healthy eating patterns. Since they are seen as healthier substitutes for conventional snacking, oat-based baked goods and bars are becoming more and more popular. The market is growing as a result of both the influence of Western eating practices and the increase in disposable income in emerging economies. A varied consumer base is also being drawn to oat-based snacks due to the inventiveness of product flavors and the use of regional ingredients. The region's consumers have better access to oat-based snacks because of the growth of e-commerce and enhanced distribution networks.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the oat-based snacks market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• Nairn's Oatcakes Limited
• Seamild Food Group
• Mondelez International
• Pamela's Products
• Abbott
• General Mills Inc.
• Britannia Industries
• WK Kellogg Co
• Bobo's Oat Bars
• The Quaker Oats Company
• Diamond Foods
• PepsiCo
• Campbell Soup Company
• Nestle
• Others 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In January 2024, in India, Quaker recently introduced a variety of oat-based products, including instant oats. This new product line aims to appeal to consumers who are looking for healthy snack options during break time as well as those who are health-conscious during breakfast. To accommodate a variety of tastes, the launch features three delicious flavors: Herby Cheese, Masala Magic, and Mixed Berries. Retail sales should increase and Quaker's brand recognition in the Indian market is anticipated to grow as a result of its creative strategy and emphasis on flavor and convenience.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the oat-based snacks market based on the below-mentioned segments: 

Global Oat-based Snacks Market, By Product

• Oat-based Bakery and Bars
• Oat-based Savory
• Others

Global Oat-based Snacks Market, By Distribution Channel

• Online
• Offline

Global Oat-based Snacks Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa