Global Online Survey Software Market Size, Share, and COVID-19 Impact Analysis, By Product (Enterprise Grade and Individual Grade), By Deployment (On-Premise and Cloud), By Enterprise Size (SMEs and Large Enterprises), By Application (Retail, BFSI, Medical & Media, Education & Public Sector, Automotive, Airline & Travel, and Other), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Online Survey Software Market Insights Forecasts to 2033

• The Global Online Survey Software Market Size Was Estimated at USD 3.50 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 14.00% from 2023 to 2033
• The Worldwide Online Survey Software Market Size is Expected to Reach USD 12.98 Billion by 2033
• Europe is Expected to Grow the fastest during the Forecast period.

The Global Online Survey Software Market Size is Anticipated to Exceed USD 12.98 Billion By 2033, Growing at a CAGR of 14.00% from 2023 to 2033. The Market Growth is rising due to businesses seek scalable, secure solutions for data collection and customer insights. Mobile-friendly platforms and data protection laws are key drivers, ensuring businesses can gather valuable feedback while maintaining privacy.

Market Overview

The online survey software market refers to the industry concentrated on software solutions for creating, distributing, and analyzing internet surveys. These technologies allow corporations, researchers, and organizations to collect feedback, conduct market research, and gather data from a large audience via digital platforms. Online survey software usually offers configurable survey templates, data analytics, reporting capabilities, and integration with other software. The market is being driven by the growing demand for real-time data, consumer feedback, and insights to inform decisions in a variety of industries, including marketing, education, healthcare, and government.

The better understand which government services individuals use most frequently and how to make them more accessible and citizen-friendly, the Citizen Survey for Government Services asks citizens to submit insightful comments. The purpose of the poll, which will be conducted from July 19, 2024, to August 31, 2024, is to collect ideas for improving the clarity, digitality, and trackability of government services for residents. Participants are invited to list the top ten government services they utilize and offer suggestions for how to make them better.

SimpleSurvey provides feature-rich, safe online survey and form software tailored to Canadian government and public organizations. By facilitating effective online data gathering, sharing, and analysis, the platform aids organizations in gaining knowledge, interacting with the public, and enhancing overall operational effectiveness. Government agencies rely on SimpleSurvey because of its dependability, security, and adherence to regional laws.

The increasing use of data collection software and the rising industrial use of the software. The increasing technological advancement and the increasing government services and facility, the expansion of the market growth.

Report Coverage

This research report categorizes the online survey software market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the online survey software market. Recent market developments and competitive strategies such as expansion, Type of Software launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the online survey software market.

Driving Factors

The online survey software market is experiencing rapid growth driven by the increasing use of digital technologies for market research and data collection, particularly in industries like retail, healthcare, and education. The necessity for scalable, effective solutions to gather a variety of customer insights has increased as e-commerce and corporate expansion worldwide have increased. To increase response rates and reach a larger audience, mobile-friendly survey platforms are essential. Businesses are prioritizing safe survey solutions due to data security concerns sparked by privacy laws like the CCPA and GDPR. Because of these characteristics, the market for online survey software is still thriving and provides businesses with useful information while protecting their data.

Restraining Factors

The market growth is hindered by data privacy and respondents' growing unwillingness as a result of survey fatigue. Furthermore, the widespread availability of free survey tools fuels fierce competition, driving businesses to constantly innovate to stay ahead of the competition. Maintaining a high response rate and guaranteeing survey authenticity are additional challenges.

Market Segmentation

The global online survey software market is classified into product, deployment, enterprise size, and application.

• The enterprise grade segment accounted for the majority of the share in 2023 and is estimated to grow at a remarkable CAGR during the forecast period.

Based on the product, the online survey software market is categorized into enterprise grade individual grade. Among these, the enterprise grade segment accounted for the majority of the share in 2023 and is estimated to grow at a remarkable CAGR during the forecast period. The segmental growth can be attributed to the growing importance of data-driven decision-making across several sectors. Businesses are using survey technologies to collect vast amounts of market, employee, and customer input. This information is then utilized to improve product offerings, optimize corporate strategy, and improve consumer experiences. These companies need advanced survey platforms that can manage large amounts of data, provide configurable surveys, and interface with other enterprise systems such as business intelligence (BI) tools and customer relationship management (CRM).

• The cloud segment held the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the deployment, the online survey software market is categorized into on-premise and cloud. Among these, the cloud segment held the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth can be attributed to the growing need for customization and scalability. Whether conducting small, focused surveys or massive, international campaigns, cloud-based survey software makes it simple for businesses to grow their operations. Survey platforms are a desirable option for businesses of all sizes because of the cloud architecture, which allows them to manage high response volumes without sacrificing functionality.

• The SMEs segment held the greatest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the enterprise size, the online survey software market is categorized into SMEs and large enterprises. Among these, the SMEs segment held the greatest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth can be attributed to the increasing digitization of corporate procedures. As more SMEs move to digital platforms, particularly in industries like retail, hospitality, and services, they are using online surveys more frequently to get real-time feedback from customers via email, mobile apps, and websites.

• The retail segment held the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the application, the online survey software market is classified into retail, BFSI, medical & media, education & public sector, automotive, airline & travel, and other. Among these, the retail segment held the largest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth can be attributed to the comprehending consumer behavior across several touchpoints as the retail sector adopts an omnichannel strategy and digital transformation. The demand for mobile-friendly survey tools has increased due to the popularity of mobile shopping. Retailers need to change to get input from customers who are constantly on the go. The retail industry is increasingly using survey software as a result of this change.

Regional Segment Analysis of the Online Survey Software Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the online survey software market over the predicted timeframe.

North America is anticipated to hold the largest share of the online survey software market over the predicted timeframe. The region's growth can be boosted by the automation and artificial intelligence (AI) are becoming essential components of online survey software. To increase the effectiveness of data analysis, North American businesses are implementing systems that provide AI-driven insights, predictive analytics, and automated reporting. By automating processes like sentiment analysis, answer classification, and the creation of real-time insights from survey data, this trend is saving firms time. Large businesses that manage enormous volumes of survey replies and require sophisticated tools to swiftly process and interpret this data may find AI integration especially crucial.

Europe is expected to grow at the fastest CAGR of the online survey software market during the forecast period. Online survey software that combines with CRM and data analytics tools to offer a thorough understanding of consumer behavior is becoming more and more popular among European firms. Better customer experience personalization is made possible by this connection, particularly in the retail, financial, and hospitality industries. Remaining competitive in these businesses requires an understanding of client journeys.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the online survey software market, along with a comparative evaluation primarily based on their Type of Software offerings, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes Type of Software development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Nicereply
• Alchemer LLC
• Zoho Corporation Pvt. Ltd.
• Checkbox Technology Pty Ltd
• WorkTango
• IdWeb Srl
• QuestionPro Survey Software
• Medallia Inc.
• Google LLC
• Typeform
• Formstack LLC
• Sogolytics LLC
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Developments

• In June 2024, Alchemer launched Alchemer Pulse, a solution for businesses to analyze open text input from customers.  Alchemer Pulse collects free-form feedback from a variety of sources, including surveys, reviews, ratings from the App Store and Google Play, social media, and support issues, allowing users to rapidly identify and quantify repeating themes.  Pulse uses large language models (LLMs) and specialized artificial intelligence to analyze replies in real time and offer results via streamlined dashboards that provide extensive insights.

• In December 2024, Deep Research will be offered for Gemini Advanced subscribers, transforming online research. It saves hours of effort by utilizing AI to investigate complex issues and create detailed reports. When a user submits a research topic, Deep Research generates a multi-step research plan, analyzes information from several websites, and refines its findings to produce extensive reports with connections to sources.  This function is ideal for activities such as competitive analysis, market research, and technological discovery.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the online survey software market based on the below-mentioned segments: 

Global Online Survey Software Market, By Product

• Enterprise Grade
• Individual Grade

Global Online Survey Software Market, By Deployment

• On-Premise
• cloud

Global Online Survey Software Market, By Enterprise Size

• SMEs
• Large Enterprises

Global Online Survey Software Market, By Application

• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other

Global Online Survey Software Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa