Global Outdoor TV Market Insights Forecasts to 2033

• The Global Outdoor TV Market Size was Valued at USD 370.1 Million in 2023.
• The Market Size is Growing at a CAGR of 9.27% from 2023 to 2033.
• The Worldwide Outdoor TV Market Size is Expected to Reach USD 898.2 Million by 2033.
• North America is expected to Grow the fastest during the forecast period.

The Global Outdoor TV Market Size is Anticipated to Exceed USD 898.2 Million by 2033, Growing at a CAGR of 9.27% from 2023 to 2033.  

Market Overview

Television specifically designed to be used outdoors is called as outdoor TV. Typically, in environments where regular indoor TVs would be exposed to elements such as rain, humidity, dust, and extreme temperatures. These TVs are built with weatherproof and durable materials to withstand outdoor conditions. In addition, they offer features such as bright screens for visibility in sunlight, anti-glare coatings, sealed cabinets to protect against moisture and insects, and sometimes built-in heating or cooling systems to regulate temperature change. Outdoor televisions are specifically designed to operate in temperatures between 230F to 1220F. A few of the top companies make sure that the communication ports and remote control are weatherproof. Outdoor television's advanced technology will increase their popularity, increasing global revenue. Outdoor TV manufacturers are continuously seeking to enhance themselves and their competition. In every case, the market sees increased investment in R&D. Individuals and families are increasingly seeking ways to optimize the amount of time spent in nature by building multipurpose spaces for relaxation and fun. Outdoor living spaces are increasingly being seen as essential components of homes, and outdoor TVs play a major role in transforming these areas into completely immersive entertainment places.

Report Coverage

This research report categorizes the market for the global outdoor TV market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global outdoor TV market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global outdoor TV market.

Driving Factors

Consumers seek to build outside residences, there is a greater need for outdoor entertainment choices such as outdoor TVs. Consumers want to update their outdoor living spaces and deploy them to make them more comfortable and enjoyable.  The demand for outdoor televisions is driven by the reason that they are regularly used to watch films, sporting events, and other forms of entertainment in a public outside space. Outside TVs are suitable for outdoor installations simply because they are designed to withstand a wide range of environmental conditions, including rain, humidity, and extremely hot or cold temperatures. Moreover, the addition of smart TV features, such as internet access and video streaming support, has increased the versatility and consumer attractiveness of outdoor televisions. Outdoor televisions are used in businesses such as bars, hotels, and restaurants to broadcast live sporting events, plan movie nights, and boost the overall environment for consumers. Their uses also include targeted advertising, as firms explore innovative and creative ways of engaging a larger audience.

Restraining Factors

Outdoor TVs might be more expensive than indoor TVs, particularly those with waterproof and sturdy features. This pricing factor may limit uptake among budget-conscious consumers. However, outdoor TVs cannot be used regularly at certain times of the year in places with extreme weather seasons or climates, reducing their overall value to consumers. Hence, these factors are hampering the global outdoor TV market growth in forecast period.

Market Segmentation

The global outdoor TV market share is classified into screen size, resolution, and end-users.

• The 50 inches to 70 inches segment is expected to grow at the fastest pace in the global outdoor TV market during the forecast period. 

Based on screen size, the global outdoor TV market is divided into more than 70 inches, 50 inches to 70 inches, 30 inches to 50 inches, and less than 30 inches. Among these, the 50 inches to 70 inches segment is expected to grow at the fastest pace in the global outdoor TV market during the forecast period. The 50 inches to 70 inches segment find an optimal balance between giving a large viewing space and being feasible for a variety of outdoor locations, making it an effective option among both homes and business enterprises. This screen size range provides the best viewing experience for meetings, events, and outdoor fun, which contributes to its predicted market dominance.

• The 4k segment is expected to grow at the fastest pace in the global outdoor TV market during the forecast period.  

Based on the resolution, the global outdoor TV market is divided into 720p, 1080p, and 4k. Among these, the 4k segment is expected to grow at the fastest pace in the global outdoor TV market during the forecast period. The higher the resolution, the more colorful and precise the image will be, even in bright sunshine. If the outside environment is subject to direct sunlight, investing in a 4K outdoor TV can significantly improve the viewing experience. Furthermore, prominent sports matches and broadcasting services are embracing 4K technology. As the range of 4K content grows, having a 4K outdoor TV confirms that people can take full advantage of these offerings, giving a versatile solution for consumers' entertainment demands.

• The commercial segment is expected to hold the largest share of the global outdoor TV market during the forecast period. 

Based on end-users, the global outdoor TV market is divided into commercial and residential. Among these, the commercial segment is expected to hold the largest share of the global outdoor TV market during the forecast period. The commercial outdoor TV segment is expected to dominate the market, reflecting a growing need for outdoor viewing solutions in commercial areas. This trend is especially prominent in hospitality facilities, restaurants, bars, and event spaces, where outside televisions improve the overall consumer experience. For instance, audiences' interest in sports has expanded dramatically. Undoubtedly, they would like to visit restaurants and hotels that provide a complementary atmosphere in which they can eat nice meals while also participating in sports outside. Outdoor televisions are an excellent fit for this concept.

Regional Segment Analysis of the Global Outdoor TV Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the global outdoor TV market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the global outdoor TV market over the predicted timeframe. Rapid development, a growing middle class, and rising acceptance of outdoor entertainment advancements all contribute to the region's growth. As lives change, there is an increased need for modern outdoor entertainment options in both residential and commercial sectors. Additionally, improvements in the economy and a rise in disposable income contribute to greater investment in outdoor leisure and entertainment facilities. Manufacturers are going to focus on providing to the different preferences and climatic circumstances in the Asia Pacific region, which will further drive market expansion. With a dynamic mix of technical breakthroughs and shifting consumer behaviors, Asia Pacific is expected to be a vital hub for the outdoor TV market, confirming its leading position in the industry.

North America is expected to grow at the fastest pace in the global outdoor TV market during the forecast period. A rise in the number of outdoor events, as well as increased usage of innovative technology items, are pushing regional market values. The United States is the world's greatest revenue-generating market. The nation also exports its pop culture effect worldwide.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global outdoor TV along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• SkyVue
• Luxurite
• Peerless-AV
• SunBriteTV
• AquaLite TV
• Seura
• MirageVision
• Cinios
• Platinum
• Oolaa
• The TV Shield
• Dish
• Samsung Electronics Co., Ltd. 
• Shenzhen WTV Technology
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In August 2023, Samsung Electronics America, Inc. launched the 85" Class Terrace Full Sun, the company's newest addition to its TV portfolio. The largest Samsung outdoor TV yet, this new model offers outdoor-optimized picture quality, with a Neo QLED 4K display that remains bright even on the brightest days, due to Direct-Sun Protection1, and a new IP56 certification for durability.

• In January 2024, Sylvox revealed a new waterproof smart TV for outdoor use, with a 75-inch screen, at the most recent CES event. CES is among the biggest global technology-related events. The goal of the product is to transform ordinary moments into cinematic experiences.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global outdoor TV market based on the below-mentioned segments:

Global Outdoor TV Market, By Screen Size

• More than 70 inches
• 50 inches to 70 inches
• 30 inches to 50 inches
• Less than 30 inches

Global Outdoor TV Market, By Resolution

• 720p
• 1080p
• 4k

Global Outdoor TV Market, By End-User

• Commercial
• Residential

Global Outdoor TV Market, By Region

• North America
  • US
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa