Global P2P Fundraising Market Insights Forecasts to 2033

• The Global P2P Fundraising Market Size was Valued at USD 97.4 Million in 2023
• The Market Size is Growing at a CAGR of 12.27% from 2023 to 2033
• The Worldwide P2P Fundraising Market Size is Expected to Reach USD 310 Million by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global P2P Fundraising Market Size is Anticipated to Exceed USD 310 Million by 2033, Growing at a CAGR of 12.27% from 2023 to 2033.

Market Overview

Peer-to-peer or P2P fundraising is a method to raise funds, where individuals conduct personalized campaigns to collect donations from friends, family, and colleagues on behalf of a nonprofit organization (NPO), educational institutions, or individual non-profit campaigns. To host these campaigns, organizations hire fundraising volunteers and provide them with the resources and tools required for fundraising activities. Then, each of these supporters collects funds by participating in events or selling branded clothing and other merchandise. The events involve requesting donations through crowdfunding platforms and organizing fundraisers tailored to specific occasions like birthday fundraisers, walkathons, cleanup drives, and team fun runs. P2P fundraising is also known as social fundraising.

Peer-to-peer or P2P fundraising initiatives aim to engage supporters and organically expand the organization's reach to untapped loyal supporters. Raising funds for non-profit organizations has become easier and more efficient for supporters because of social media and online payment facilities. Three types of peer-to-peer fundraising campaigns are rolling, time-based, and giving days. The market is expected to grow swiftly because peer-to-peer or P2P fundraising offers lots of impactful benefits such as access to a wider and more loyal audience base, personal introductions, better supporter relationships, and more efficient and effective fundraising.

Report Coverage

This research report categorizes the market for the global P2P fundraising market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global P2P fundraising market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global P2P fundraising market.

Driving Factors

Mobile applications and websites are gradually becoming popular as a way to run fundraising campaigns. Using websites or apps, fundraisers can launch campaigns, handle donations, and monitor progress data with ease. Seamless interaction with supporters and volunteers can be achieved using mobile applications since they can be contacted instantly. Also, donors can pay and track their contributions more conveniently using mobile applications.

Furthermore, there is an increasing demand for new and innovative fundraising options. P2P fundraising platforms give donors a quick and simple way to raise funds for specific causes. Donors can monitor their contributions and receive updates on the utilization of their funds in real-time using these methods. They also give donors a platform to interact with each other and create a community centered around a particular cause. It offers fundraisers a fantastic opportunity to launch campaigns and expand their audience.

Additionally, the growing use of social media for fundraising drives market growth. The capability to seamlessly spread campaigns, stories, and donation links on social media platforms boosts the spread of campaigns and attracts more donors. According to a report by Kepios, as of April 2024, there were 5.44 Billion internet users globally, or 67.1 percent of the world population. Among all internet users, 5.07 Billion, or 62.6 percent of the world's population, were social media users.

Restraining Factors

Some challenges are anticipated to restrain the growth of the global P2P fundraising market. Lack of awareness and understanding among potential users is one of the major obstacles in the market for P2P fundraising. It could be due to several reasons, like inadequate marketing efforts by solution providers, a mindset in the nonprofit sector that conventional fundraising methods are better, and resistance to adopting new technologies. Most of the non-government organizations do not use P2P fundraising methods. The main reason is the lack of understanding regarding these methods and their benefits. It highlights the dire need for widespread education and awareness initiatives within the nonprofit industry to stress the benefits of P2P fundraising platforms, present examples of success, and offer practical training to fundraising volunteers.

Market Segmentation

The global P2P fundraising market share is classified into deployment, application, and end-user.

• The cloud-based segment is expected to hold the largest share of the global P2P fundraising market during the forecast period.   

Based on the deployment, the global P2P fundraising market is divided into cloud-based, and on-premises. Among these, the cloud segment is expected to hold the largest share of the global P2P fundraising market during the forecast period. Cloud-based P2P fundraising applications or websites can be accessed seamlessly via smartphones or web browsers. It allows smaller organizations or communities to store, compute, and analyze large amounts of information at a cheaper price and with better scalability than conventional on-premise solutions. Cloud-based deployment of P2P fundraising tools has several advantages over on-premise deployment, like scalability, flexibility, uninterrupted data transfer, cost-effectiveness, and seamless connection with other apps and tools, boosting the segment's growth.

• The SMEs segment is expected to grow at the fastest CAGR in the global P2P fundraising market during the forecast period.

Based on the business model, the global P2P fundraising market is divided into SMEs and large enterprises. Among these, the SME segment is expected to grow at the fastest CAGR in the global P2P fundraising market during the forecast period. Small and Medium Enterprises (SMEs) are independent businesses with fewer employees and often operate on a smaller budget compared to larger organizations. One of the major reasons is that they are more inclined to adopt and use P2P fundraising methods to secure payments for their businesses or projects, due to limited access to conventional financial sources like banks and venture capital firms. SMEs could have a larger market presence, as the development of SMEs has become a major priority for many governments worldwide. P2P fundraising methods offer multiple opportunities for these businesses to reach out to their target audience in an efficient, and cost-effective manner.

• The nonprofit organizations segment is expected to hold the largest share of the global P2P fundraising market during the forecast period.   

Based on the end-use, the global P2P fundraising market is divided into nonprofit organizations, educational institutions, religious organizations, and others. Among these, the nonprofit organizations segment is expected to hold the largest share of the global P2P fundraising market during the forecast period. The main goal of nonprofit organizations to raise funds is to support their social initiatives and campaigns rather than profit generation. They can generate funds using several methods such as contributions made by individuals, financial support from corporations, government grants, etc. Due to a rise in the number of nonprofit organizations (NPOs) globally in the past few years, they have been increasingly diversifying their financing and income sources. They have started using tools like social media to gain a competitive edge and raise funds. These factors are expected to boost the segmental growth.

Regional Segment Analysis of the Global P2P Fundraising Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global P2P fundraising market over the predicted timeframe.

The region has been witnessing increasing demand for digital fundraising solutions and the growing popularity of P2P fundraising among nonprofit organizations and SMEs. The high number of social media users has enabled organizations to reach a wider audience and raise funds effectively and seamlessly. Their presence on social media also supports their offline fundraising initiatives. The adoption of P2P fundraising systems by nonprofit organizations and charities is rising every year. North America’s regional market is also driven by the increasing number of nonprofit organizations and charities that are using P2P fundraising methods and tools to raise funds. Additionally, the presence of high net-worth individuals and globally leading companies is boosting the number of corporate and government sponsorships and donations.

Asia Pacific is expected to grow at the fastest pace in the global P2P fundraising market during the forecast period. The presence of the economically fastest-growing countries in the world, with a substantial population base and its growth, are the primary reasons for the region’s growth. The past decade has witnessed an exponential surge in the number of internet and mobile users in this region, with China, India, Japan, and Indonesia being the manufacturing hubs for smartphones. The large population has led to a big surge in smartphone and social media user base in the region. For instance, according to DataReportal, in January 2023, India had 692.0 million internet users, accounting to an internet penetration rate of 48.7 percent, further driving the P2P fundraising market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global P2P fundraising market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• DonorPerfect Fundraising Software
• eTapestry
• Classy
• Aplos
• DonorStudio
• Qgiv
• Salsa CRM
• Kindful
• EveryAction
• NeonCRM
• MemberClicks
• CrowdRise
• Charity proud
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2024, Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, held its semi-annual Product Update Briefings virtual event this week, rolling out hundreds of updates and sharing roadmaps for key products across its portfolio.

• In February 2024, Non-profits producing America’s Top 30 peer-to-peer fundraising programs achieved their second year of post-pandemic growth by collectively increasing fundraising revenue 3.2% in 2023.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global P2P fundraising market based on the below-mentioned segments: 

Global P2P Fundraising Market, By Deployment

• Cloud-Based
• On-Premises

Global P2P Fundraising Market, By Application

• SMEs
• Large Enterprises

Global P2P Fundraising Market, By End-Use

• Nonprofit Organizations
• Educational Institutions
• Religious Organizations
• Others

Global P2P Fundraising Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa