Global Packaged Basmati Rice Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Traditional Basmati Rice, Organic Basmati Rice, Value-Added Basmati Rice, Specialty Basmati Rice), By Packaging Type (Bulk Packaging, Retail Packaging, Pouches, Tins or Cans), By Distribution Channel (Online Retail, Supermarkets and Hypermarkets, Grocery Stores, Convenience Stores, Wholesale Distributors), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Packaged Basmati Rice Market Insights Forecasts to 2033

• The Global Packaged Basmati Rice Market Size was Estimated at USD 27.56 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 8.66% from 2023 to 2033
• The Worldwide Packaged Basmati Rice Market Size is Expected to Reach USD 63.21 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global Packaged Basmati Rice Market Size was worth around USD 27.56 Billion in 2023 and is predicted to Grow to around USD 63.21 Billion by 2033 with a compound annual growth rate (CAGR) of 8.66 % between 2023 and 2033. The packaged basmati rice market is being driven by consumer preferences and changing lifestyles, packaging innovations, and agricultural and production factors, and North America is an emerging key growth region.

Market Overview

The packaged basmati rice industry is the part of the rice business that involves the manufacturing, packaging, and distribution of basmati rice in pre-packaged forms. Basmati rice is a long-grain rice with a unique fragrance, texture, and taste, which is widely used in cuisines, especially in South Asian and Middle Eastern cuisine. As food habits are gradually changing in the direction of more packaged and read-to-cook food products, the demand for packaged Basmati rice has increased tremendously.  Packaging is essential for increasing product exposure and guaranteeing a longer shelf life, which helps to accommodate modern consumers' hectic schedules. Expansion in the e-commerce business and retail chains has further helped to drive access to packaged Basmati rice, enabling consumption of their favored varieties by users. Trends behind this market growth are higher disposable incomes, changing food lifestyles, and greater demand for ethnic foods among customers. Additionally, the packaged basmati rice market is governed by efficient processing methods that prolong shelf life as well as upgrade the quality of the product. A growing number of manufacturers are investing in cutting-edge processing technologies that preserve the rice's nutritional value while guaranteeing consumer convenience. This has resulted in innovations like ready-to-eat and pre-cooked basmati rice, which have expanded the product line and made it more appealing to a larger market.

Report Coverage

This research report categorizes the packaged basmati rice market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the packaged basmati rice market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the packaged basmati rice market.

Driving Factors

Basmati rice is healthier than other rice types based on a lower glycemic index. An increasing awareness of healthier food habits and demand for high-quality rice products is fueling the packaged basmati rice market. The unique flavor, texture, and smell of basmati rice keep drawing a large group of consumers around the world, particularly those who consume Asian, Middle Eastern, and other authentic foods. Due to busy schedules, consumers prefer ready-to-cook, easy rice products. Ease of handling comes with basmati rice when it comes pre-packaged, which consumes time and labor thereby increasing market size. Food blogs, influencer marketing, and social media platforms also increase consumers' knowledge of the advantages and cooking styles associated with basmati rice, increasing the packaged basmati rice market demand.

Restraining Factors

The price fluctuations of raw basmati rice can have an impact on both consumer retail prices and manufacturing profit margins. Crop yields can fluctuate due to factors including climate change and different farming methods, which can affect supply levels. Additionally, alternative rice varieties like jasmine rice and other locally grown grains are becoming more and more competitive because they might be more readily available and less expensive. In price-sensitive markets, the expansion of the packaged basmati rice category may be hampered by these competitor products' frequent appeal to consumers on a tight budget.

Market Segmentation

The packaged basmati Rice market share is classified into product type, packaging type, and distribution channel.

• The traditional basmati rice segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the packaged basmati rice market is divided into traditional basmati rice, organic basmati rice, value-added basmati rice, and specialty basmati rice. Among these, the traditional basmati rice segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to traditional basmati rice is more readily available and generally cheaper than organic basmati rice. Traditional basmati rice has a long history in the market, with established consumer loyalty because of its low price and known taste, texture, and smell.

• The retail packaging segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the packaging type, the packaged basmati rice market is divided into bulk packaging, retail packaging, bulk packaging, retail packaging, pouches, tins or cans. Among these, the retail packaging segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by retail packaging is the most popular kind of packaging since it serves individual customers. Households prefer smaller, more manageable, and ready-to-use items, particularly for individual use. Customers may easily acquire these packages based on their needs because they come in a variety of sizes, including 1 kg, 2 kg, 5 kg, and 10 kg bags making it easy for consumers.

• The supermarket and hypermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the packaged basmati rice market is divided into online retail, supermarkets and hypermarkets, grocery stores, convenience stores, and wholesale distributors. Among these, the supermarket and hypermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to supermarkets and hypermarkets, which serve a broad spectrum of customers by providing convenience, accessibility, and a choice of packaged basmati rice goods under one roof. Customers choose these establishments because they are frequently one-stop shopping places. From low-cost to high-end branded rice, they provide a large range of packaged basmati rice options to suit various tastes, preferences, and price ranges.

Regional Segment Analysis of the Packaged Basmati Rice Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the packaged basmati rice market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the packaged basmati rice market over the predicted timeframe. In the Asia-Pacific area, rice is a staple food. In South Asian nations like Bangladesh, Pakistan, India, and others, basmati rice is highly favored because of its exceptional quality and unique aroma. These nations sell basmati rice to international markets in addition to consuming a lot of it domestically. In the Asia-Pacific area, the growth of contemporary retail establishments, supermarkets, hypermarkets, and e-commerce platforms further increases the supply of packaged basmati rice, bolstering its market leadership.

North America is expected to grow at a rapid CAGR in the packaged basmati rice market during the forecast period. The rising popularity of ethnic cuisines, particularly Indian, Middle Eastern, and Southeast Asian dishes, has led to an increase in demand for basmati rice in North America, namely in the United States and Canada. The consumption of basmati rice keeps increasing as more individuals from these areas relocate to North America.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the packaged basmati rice market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Adani Wilmar
• Amira Nature Foods
• Hain Celestial
• KRBL
• LT Foods
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In January 2025, India Gate Basmati Rice's parent company, KRBL Limited, presented new packaging for its flagship brand. By making decisions easier and offering transparency, the updated packaging seeks to empower and educate customers while enhancing their trust.

• In August 2024, Crown Rice unveiled Diet Rice, a high-quality basmati with a low glycemic index (GI). Customers looking for rice options with a lower glycemic index who are health-conscious are catered to by this product.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the packaged basmati rice market based on the below-mentioned segments: 

Global Packaged Basmati Rice Market, By Product Type

• Traditional Basmati Rice
• Organic Basmati Rice
• Value-Added Basmati Rice
• Specialty Basmati Ricc

Global Packaged Basmati Rice Market, By Packaging Type

• Bulk Packaging
• Retail Packaging
• Pouches
• Tins or Cans

Global Packaged Basmati Rice Market, By Distribution Channel

• Online Retail
• Supermarkets and Hypermarkets
• Grocery Stores
• Convenience Stores
• Wholesale Distributors

Global Packaged Basmati Rice Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa