Global Packaged Rice Snacks Market Size, Share, and COVID-19 Impact Analysis, By Product Type ( Rice Cakes, Rice Crisps, Rice Puffs, Rice Chips, Instant Rice Snacks), By flavor (Salty, Sweet, Spicy, Savory, Mixed Flavors), By Packaging Type ( Bags, Boxes, Single-Serve Packs, Bulk Packaging, Eco-friendly Packaging), By Distribution Channel (Online Retailers, Supermarkets/Hypermarkets, Convenience Stores, Specialty Food Stores, Wholesale Distributors), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Packaged Rice Snacks Market Insights Forecasts to 2033

• The Global Packaged Rice Snacks Market Size was Estimated at USD 2.17 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 4.34% from 2023 to 2033
• The Worldwide Packaged Rice Snacks Market Size is Expected to Reach USD 3.32 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global Packaged Rice Snacks Market Size was worth around USD 2.17 Billion in 2023 and is predicted to Grow to around USD 3.32 Billion by 2033 with a compound annual growth rate (CAGR) of 4.34% between 2023 and 2033. The packaged rice snacks market is being driven by the growing preference for ready-to-eat snacks, the prevalence of gluten intolerance leading to the consumer shift towards rice-based products, the growing trend for healthy snacking, and the rising demand for gluten-free and low-calorie products.

Market Overview

The packaged rice snacks industry is the industry that deals in the manufacturing, packaging, and distribution of ready-to-consume rice-based snack foods. Such snacks usually involve rice cakes, rice crisps, puffed rice snacks, and other related food products made of rice or rice flour. Such snacks are usually packaged for convenience and come in different flavors, and different sizes and formats for easy consumption. The market includes all types of rice-based snacks, such as healthy, gluten-free, or organic, to suit a diverse choice of consumers. The market is experiencing robust growth with the rising demand for organic and healthy food choices. As the number of lifestyle diseases like obesity and diabetes has increased, consumers have been looking for healthy snack options. Functional ingredients such as fiber, protein, and antioxidants are becoming increasingly popular, leading to market growth. Customers want easy and healthy snack alternatives that can go with hectic lifestyles without losing out on flavor or quality. Additionally, the market is favored by the growing presence of Asian cuisines and ingredients that have caused rice-based snacks to gain popularity all over the world. Manufacturers are reacting to these trends by innovating with new product formulation, package design, and marketing schemes to gain market share and address changing consumer preferences.

Report Coverage

This research report categorizes the packaged rice snacks market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the packaged rice snacks market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the packaged rice snacks market.

Driving Factors

Growing health awareness among consumers has created a demand for healthier snack options. Rice snacks, which are generally seen as lower in fat and calories than regular chips and processed snacks, are gaining popularity which drives the packaged rice snacks market. Most rice-based snacks are promoted as gluten-free, low-fat, and low-calorie products, appealing to health-aware consumers. Additionally, Food companies are constantly innovating in flavor, texture, and product form to appeal to changing consumer preferences. Distinct flavor profiles and innovative product formats have contributed to the popularity of the packaged rice snacks market.

Restraining Factors

The rising competition from other snack segments, especially those focused on high protein and low carb content. Consumers are turning to substitutes like nut-based snacks or protein bars, which can restrict the growth of the packaged rice snacks market. In addition, climatic and geopolitical uncertainties contribute to price volatility in rice, leading to higher production costs, eventually influencing the pricing decisions of manufacturers and hindering the growth of the packaged rice snacks market.

Market Segmentation

The packaged rice snacks market share is classified into product type, flavor, packaging type, and distribution channel.

• The rice cakes segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the packaged rice snacks market is divided into rice cakes, rice crisps, rice puffs, rice chips, and instant rice snacks. Among these, the rice cakes segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to their established popularity as an easy, low-calorie snack food. Rice cakes are highly versatile, are available in numerous flavors, and are frequently positioned as gluten-free, low-fat, and low-calorie foods, which renders them extremely appealing to consumers interested in healthy diets.

• The savory segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the flavor, the packaged rice snacks market is divided into salty, sweet, spicy, savory, and mixed flavors. Among these, the savory segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven due to savory flavors, including cheese, garlic, and herbs, which are more widely accepted and known to a wide base of consumers. Savory snacks are deeply rooted in most cultures and are a snacking staple worldwide. Flavorful flavors, particularly those such as cheese, BBQ, and herbs, are highly versatile and can be blended with a vast variety of drinks, ranging from sodas to juices and alcoholic beverages. This makes them ideal for both casual and social snacking occasions.

• The bags segment accounted for the biggest share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period.

Based on the packaging type, the packaged rice snacks market is divided into bags, boxes, single-serve packs, bulk packaging, and eco-friendly packaging. Among these, the bags segment accounted for the biggest share in 2023 and is anticipated to grow at a substantial CAGR during the forecast period. The growth is attributed to their lightweight, economical, and multi-functional characteristics, suitable for a variety of rice snack foods such as rice cakes, rice chips, and rice crisps. Bags have windowed or transparent designs that increase product exposure and attractiveness to enable consumers to make knowledgeable selections.

• The supermarket/hypermarket segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the packaged rice snacks market is divided into online retailers, supermarkets/hypermarkets, convenience stores, specialty food stores, and wholesale distributors. Among these, the supermarket/hypermarket segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to supermarkets and hypermarkets providing the convenience of shopping in person, whereby consumers can easily scan a variety of snack choices. The extensive variety of packaged rice snacks in these stores facilitates consumers to make easier purchasing decisions and experiment with new products.

Regional Segment Analysis of the Packaged Rice Snacks Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is expected to hold the largest share of the packaged rice snacks market over the predicted timeframe.

Asia Pacific is expected to hold the largest share of the packaged rice snacks market over the predicted timeframe. Rice is a staple food in most of the nations in this region. Nations such as China, India, Japan, and South Korea have a long history of rice consumption, which of course includes rice-based snacks. Rice-based snack consumers in the APAC region are more familiar and willing to purchase rice-based snacks, so this market is the largest in the world. Conventional rice foods like rice cakes puffed rice, and crisps have been staples in these diets for decades.

North America is expected to grow at a rapid CAGR in the packaged rice snacks market during the forecast period. Growing health awareness among consumers, consumers are increasingly choosing rice-based snacks as they are seen as healthier, gluten-free, and having fewer calories than conventional snacks such as chips and crackers. North American companies are emphasizing innovation, introducing new flavors and types of rice snacks that appeal to evolving tastes and dietary needs.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the packaged rice snacks market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Bakali Foodstuffs Pty Ltd
• Element Snacks Inc
• Hunter Foods LLC
• Kari Kari
• Kellogg Co.
• Lundberg Family Farms
• Mars Inc.
• Natch products and services pvt ltd
• PureHarvest
• RACIO sro
• SanoRice Holding BV
• Umeya Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In May 2024, Riviana Foods broadened its Minute® Rice Cups product line with additional flavors including Hot Honey Chicken Seasoned Rice, Long Grain & Wild Rice with Herbs, and Sticky Rice Cups, designed to offer consumers convenient and varied meal options.

• In February 2023, Element Snacks launched Sea Salt Caramel Crispy Rice Minis, delicate puffed rice crisps covered in decadent caramel and topped with kosher sea salt, providing a sweet and salty snacking experience.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the packaged rice snacks market based on the below-mentioned segments: 

Global Packaged Rice Snacks Market, By Product Type

• Rice Cakes
• Rice Crisps
• Rice Puffs
• Rice Chips
• Instant Rice Snacks

Global Packaged Rice Snacks Market, By Flavor

• Salty
• Sweet
• Spicy
• Savory
• Mixed Flavors

Global Packaged Rice Snacks Market, By Packaging Type

• Bags
• Boxes
• Single-Serve Packs
• Bulk Packaging
• Eco-friendly Packaging

Global Packaged Rice Snacks Market, By Distribution Channel

• Online Retailers
• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Food Stores
• Wholesale Distributors

Global Packaged Rice Snacks Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa