Global Packaging Design Services Market Insights Forecasts to 2032

• The Global Packaging Design Services Market Size was valued at USD 22.17 billion in 2022.
• The market is growing at a CAGR of 4.3% from 2022 to 2032
• The Worldwide Packaging Design Services Market is expected to reach USD 33.78 billion by 2032
• Asia Pacific is expected to grow the fastest during the forecast period

 

 

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The Global Packaging Design Services Market Size is expected to reach USD 33.78 billion by 2032, at a CAGR of 4.3% during the forecast period 2022 to 2032.

 

Packaging is an important marketing sector since it drives sales while also reinforcing brand recognition and the product's purpose. When it concerns purchasing anything in the retail industry, about 70% of the consumer's choices are made in-store, directly at the point of sale. As a result, packaging design emerges as a critical factor in this setting. The fundamental goal of packing is to preserve the tangible good from damages. The process of producing anything on the exterior of a product that a buyer would buy in a store or online is known as a packaging design. Packaging design services also pertain to the expert and creative solutions offered by design firms or people to build aesthetically pleasing and efficient packaging for products. The services offered include designing ideas, designing graphics, conceptualization of structures, selecting materials, and artwork creation, among other services.

 

The design of excellent packaging will differ based on the product being packaged. Product packaging design can be as simple as a shampoo bottle label or as complex as a technology product snuggled inside numerous cases with stylish trademarks and illustrations. A well-designed packaging aesthetic will be visually appealing, artistically pleasant, and memorable, as well as consistent with the product within. Advertising and product development will drive a substantial increase in the worldwide packaging design services market size. Product development allows packaging firms to develop novel products and offer alternative packaging forms, color combinations, and materials.

 

The major key players in the Global Packaging Design Services Market include Design Packaging, Inc., Ruckus Marketing, LLC, Pulp+Wire, Crown Holdings, Inc., La Visual Inc., Arhue, Forever Sincretix, Murmur Creative, The Netmen Corp, DEI Creative, Tank Design, and Schawk, Inc. Some of these companies are focusing on collaborative efforts, innovative product introductions, and commercialization for market expansion, as well as extensively investing in research to introduce novel goods and maximize market income.

 

For instance, On January 2023, Oliver Inc. purchased Tap Packaging + Design, a custom folding carton maker that serves customers in the food and beverage, beauty products, confection, health and wellness, and consumer goods markets. Tap Packaging, based in Cleveland, Ohio, will continue to provide innovative packaging solutions from its current site. Oliver Inc. will be able to extend its product range and strengthen its position as a significant independent specialty packaging provider as a result of this collaboration.

 

Driving Factors

The packing design service market is experiencing an increasing focus on environmentally friendly packaging design, prompted by rising customer demand and concerns regarding the environment. Packaging design service companies are committed to developing environmentally friendly solutions, for instance, the inclusion of recyclable products, reducing the amount of waste generated by packaging, and the adoption of environmentally friendly design techniques. In order to develop an aesthetically pleasing and cutting-edge packaging style, designers have adopted clean designs with simple layouts, minimalist font, and unobtrusive branding features.

 

Furthermore, rising ecological understanding and importance have resulted in an upsurge in demand for green packaging. Packaging design services are critical when designing eco-friendly packaging solutions that make use of materials that are recyclable, decrease waste, and have a lower overall environmental effect. In addition, the swift development of e-commerce has altered the retail industry and had a substantial impact on the packaging business. Packaging designs for online businesses must be not simply physically appealing but additionally useful in regards to preserving products during transportation. The particular demands of e-commerce are accommodated for by packaging design services, which guarantee effective packaging, brand distinction, and a satisfying unveiling encounter for shoppers.

 

Restraining Factors        

The packaging design services market has become extremely lucrative, with multiple vendors offering comparable services. This phenomenon may result in a lack of brand identity, making it challenging for packaging development firms to differentiate themselves from their competitors. Furthermore, the overall price of creating and implementing packaging solutions is a major limitation in the packaging design services market. Companies may have restricted packaging design costs, particularly for small or developing enterprises. As a result, packaging design service businesses may have difficulties in balancing cost-effectiveness with appealing and functional designs.

 

Market Segmentation

By Design Type Insights

The label segment is expected to dominate the market with the largest revenue share over the forecast period.

On the basis of design type, the global packaging design services market is segmented into the packaging and label. Among these, the label segment is expected to dominate the market with the largest revenue share of 38.6% over the forecast period. Labels occupy an important part in the goods packaging design services market since they significantly impact packaging's ultimate design, appearance, efficiency, and brand communication. The decision-making process of label type influences effective advertising, regulatory compliance, visual aesthetics, functionality, and environmental considerations, eventually determining the packaging design service market over the forecast period.

 

By Material Type Insights

The paper & cardboard segment is witnessing significant CAGR growth over the forecast period.

On the basis of material type, the global packaging design services market is segmented into paper & cardboard, polymer, metal, glass, wood, and others. Among these, the paper & cardboard segment is witnessing significant CAGR growth over the forecast period. Because they are ecologically friendly, recyclable, and sustainable, cardboard and paper products are commonly used by businesses and customers who are concerned about the environment. The increasing focus on environmentally friendly practices has led to an increase in the popularity of paper and cardboard container designs. Packaging design services address this demand by developing unique and compelling designs that enhance the usage of environmentally friendly materials.

 

By End-Use Industry Insights

The food & beverage segment accounted for the largest revenue share of more than 57.2% over the forecast period.

On the basis of end-use industry, the global packaging design services market is segmented into automotive, food & beverage, pharmaceutical & healthcare, consumer goods, personal care & cosmetics, electronics, e-commerce, and others. Among these, the food & beverage segment is dominating the market with the largest revenue share of 57.2% over the forecast period. Packaging design services are important in the food and beverage sector because they enable brands to produce appealing, practical, legally binding, environmentally friendly, and appealing packaging options. Packaging design services are contributing to the profitable growth of food and beverage companies by producing packaging concepts that improve product attractiveness, protection, simplicity, and brand recognition by knowing customer demands, market development, and governmental demands.

 

Regional Insights

Europe dominates the market with the largest market share over the forecast period.

 

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Europe is projected to dominate the market with an estimated share of more than 38.7% during the forecast period, owing to a significant amount of technological advancement and a design-driven strategy adopted by the packaging sector. The region's stringent laws on the packaging industry and ecological responsibility fuel the demand for innovative and functional package solutions. Furthermore, Europe's expanding e-commerce sector feeds the consumer demand for packaging design services customized for e-commerce businesses.

 

North America, on the other hand, is predicted to grow the most rapidly during the forecast period, owing to variables, which include a well-developed packaging sector, the existence of significant consumer goods businesses, and an increased emphasis on product marketing and brand recognition. The region's priority for long-term viability and environmentally friendly packaging solutions adds to the demand for the packaging design services market.

 

The Asia Pacific market is expected to register a substantial CAGR growth rate during the forecast period. Rapid urbanization, increasing disposable income, and a growing consumer base contribute to the demand for attractive and effective packaging designs. The region's thriving e-commerce industry and the rise of digital marketing platforms further boost the need for appealing packaging to enhance product visibility and customer engagement.

 

List of Key Market Players

• Design Packaging, Inc.
• TricorBraun Inc.
• Ruckus Marketing, LLC
• Pulp+Wire
• Crown Holdings, Inc.
• La Visual Inc.
• Arhue
• Forever Sincretix
• Murmur Creative
• Gerresheimer AG
• The Netmen Corp.
• DEI Creative
• KushCo Holdings, Inc.
• Tank Design
• Schawk, Inc
• Packaging Corporation of America
• PaperWorks Industries, Inc.
• Tetra Pak International S.A.

 

Key Market Developments

• On March 2023, ePac Flexible Packaging Australia is establishing an in-house design service to assist firms of all sizes in optimizing packaging design and branding. A network of designers has joined ePac to help bring new and existing customers' brands to life, offering packaging design assistance as well as branding and content services to help them expand.

 

• On January 2022, Oliver Inc., headquartered in Hauppauge, New York, has announced the purchase of Professional Image, a leading manufacturer of bespoke folding carton packaging and an e-commerce distributor of creative stock and packaging accessories to customers in a variety of CPG categories, including Beauty. The addition of Professional Image strengthens Oliver's position as one of the largest independent specialized packaging producers in the country. Oliver's fourth strategic acquisition is Professional Image and aspecialtybox.com, which coincides with the company's aim of being a leading provider of innovative, specialty packaging solutions.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Packaging Design Services Market based on the below-mentioned segments:

 

Packaging Design Services Market, Design Type Analysis

• Packaging
• Label

 

Packaging Design Services Market, Material Type Analysis

• Paper & Cardboard
• Polymer
• Paper
• Metal
• Glass
• Wood
• Others

 

Packaging Design Services Market, End-Use Industry Analysis

• Automotive
• Food & Beverage
• Pharmaceutical & Healthcare
• Consumer Goods
• Personal Care & Cosmetics
• Electronics
• E-commerce
• Others

 

Packaging Design Services Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa