Global Pandan Tea Market Insights Forecasts to 2033

• The Global Pandan Tea Market Size was Valued at USD 301.8 Million in 2023
• The Market Size is Growing at a CAGR of 7.54% from 2023 to 2033
• The Worldwide Pandan Tea Market Size is Expected to Reach USD 624.2 Million by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.  

The Pandan Tea Market Size is Anticipated to Exceed USD 624.2 Million by 2033, Growing at a CAGR of 7.54% from 2023 to 2033. The market expansion of pandan tea is facilitated by its growing accessibility and ease of use. Pandan tea products are now more widely available to customers due to the growth of distribution channels like supermarkets, specialty shops, and internet retail. Convenient packaging choices including tea bags and instant powders have been introduced to further improve consumer convenience.   

Market Overview  

The pandan plant's (Pandanus amaryllifolius) leaves are used to make pandan tea. Because of its flavor and fragrant scent, this tropical plant is often used in Southeast Asian cooking. Tea made from pandan leaves has a refreshing fragrance and a flavor that is herbaceous, nutty, and slightly sweet. A fundamental component of Southeast Asian cooking, pandan leaves are prized for their sweet, flowery scent that enhances a variety of meals, especially sweets. In addition to being valued for their culinary applications, the leaves are abundant in vitamins, minerals, and antioxidants. Traditionally drunk as tea in nations including Thailand, Malaysia, and Indonesia, pandan tea is becoming more and more well-liked outside of its native region. The primary driver propelling the pandan tea industry is the growing popularity of herbal tea. Because of their distinct tastes and health advantages, herbal teas are popular and fit well with the expanding market for organic and natural products. Pandan tea draws customers searching for new and healthier tea options because of its unique aroma and possible therapeutic benefits.

Opportunities

The pandan tea market offers significant opportunities for new product development and diversification. Producers are presenting new product formats, such as bottled water or blended tea varieties with pandan and other prevalent flavors.

Challenges

The supply chain and sourcing concerns provide substantial challenges to the pandan tea business. Pandan leaves the primary component, are grown in certain places and can fluctuate in quantity due to environmental variables or agricultural issues.

Report Coverage

This research report categorizes the market for the pandan tea market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the pandan tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the pandan tea market.

Driving Factors

The market expansion of pandan tea is facilitated by its growing accessibility and ease of use. Pandan tea products are now more widely available to customers due to the growth of distribution channels including supermarkets, specialty shops, and internet retail. Pandan tea acquires market expansion as a result of the growing popularity of herbal teas and their promotion as a component of a healthy way of life.

Restraining Factors

The pandan tea market due to factors like limited widespread adoption, high manufacturing costs, and competition from better-established herbal teas, the market expansion is being hampered.

Market Segmentation

The pandan tea market share is classified into form and distribution channel.

• The tea bags segment holds the highest market share through the forecast period.

Based on the form, the pandan tea market is categorized into loose leaves, powder, and tea bags. Among these, the tea bags segment holds the highest market share through the forecast period. Teabags provide a rapid pre-portioned solution to brew tea that eliminates the need for measuring or additional instruments. This appeals to busy consumers who value strong and easy preparation, particularly in fast-paced circumstances such as the workplace or while on the road.

• The offline segment is anticipated to grow at the highest CAGR during the forecast period.

Based on the distributional channel, the pandan tea market is divided into offline and online. Among these, the offline segment is anticipated to grow at the highest CAGR during the forecast period. Supermarkets, hypermarkets, convenience stores, and other large retail chains have partnered with pandan tea producers. These partnerships ensure that a wide range of consumers can access pandan tea. By means of these collaborations, pandan tea companies can more successfully enter markets and create a solid reputation in both urban and rural regions.

Regional Segment Analysis of the Pandan Tea Market 

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the pandan tea market over the predicted timeframe.

North America is projected to hold the largest share of the pandan tea market over the predicted timeframe. Pandan tea's prominence in Asian cultures is impacting North American buyers, particularly in large cities with diverse populations and a growing interest in Asian food and wellness practices. To appeal to environmentally sensitive customers, companies promote sustainable pandan sourcing and eco-friendly packaging. Health professionals, dietitians, and wellness influencers are also advocating pandan tea as a healthy alternative to sugary and caffeinated beverages, which is increasing its popularity.

Asia Pacific is expected to grow at the fastest CAGR growth in the pandan tea market during the forecast period. Pandan is widely used in Southeast Asian cuisine and traditional healing practices, which contributes to its popularity in the region. Pandan tea is a popular beverage, especially in Indonesia, Thailand, Malaysia, and the Philippines, due to its widespread popularity and cultural significance.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the pandan tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Tsaa Laya
• ETTE TEA COMPANY
• My Blue Tea
• Rishi Tea & Botanicals
• FreshDrink
• Dilmah Ceylon Tea Company PLC
• T2 Tea
• Zhejiang Chunli Tea Co., Ltd.
• WILD & TEA
• Tea Too Pty Ltd.
• Thienthanhtea Ltd.
• Gong Cha
• Royal T Group Pte Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In August 2024, Dilmah, an internationally renowned Sri Lankan privately owned Tea Company, and the Climate Vulnerable Forum (CVF) signed a Memorandum of Understanding to promote climate resilience and agricultural sustainability.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the pandan tea market based on the below-mentioned segments: 

Global Pandan Tea Market, By Form

• Loose Leaves
• Powder
• Tea Bags

Global Pandan Tea Market, By Distribution Channel

• Offline
• Online

Global Pandan Tea Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa