Global Pea Flakes Market Size, Share, and COVID-19 Impact Analysis, By Type (Yellow, and Green), By Application (Food Processing, Animal Feed, Aqua Feed, Households/Retail, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Platforms, Convenience Stores, and Others), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Pea Flakes Market Insights Forecasts to 2033

• The Global Pea Flakes Market Size Was Estimated at USD 2.04 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 10.45% from 2023 to 2033
• The Worldwide Pea Flakes Market Size is Expected to Reach USD 5.51 Billion By 2033
• Europe is Expected to Grow the fastest during the Forecast period.

The Global Pea Flakes Market was Size was Worth around USD 2.04 Billion in 2023 and is Predicted to Grow to around USD 5.51 Billion By 2033 with a Compound Annual Growth Rate (CAGR) of 10.45 % between 2023 and 2033. The Market is driven by the growing need for plant-based ingredients in animal feed and human food products. Pea flakes are greatly prized for their nutritional value, providing a high source of protein, fiber, and essential vitamins.

Market Overview

The pea flakes market refers to the industry that produces food products obtained mainly from peas. They consist of yellow or green split peas that are cooked, dried, and rolled flat into flakes. They are made of high protein content and are employed in the preparation of different foods. The increasing awareness among people regarding the nutritional advantages of pea flakes is one of the major driving factors for the market. Moreover, as more people across the globe are following healthier lifestyles, there is a constant transition towards eating foods that are not just rich in nutrition but also advantageous in treating numerous health ailments. The spurt in vegetarianism, veganism, and flexitarian diets is boosting the demand for plant protein sources such as pea flakes. Additionally, with health and nutrition awareness on the rise, consumers are increasingly looking for healthy and wholesome food, boosting the demand for pea flakes owing to their protein and fiber content. Additionally, the U.S. Food and Drug Administration (FDA) has defined food safety, labeling, nutrition facts, and other food manufacturer requirements that must be adhered to when producing or distributing pea flakes. This contribution of texture and total nutrition presented by the product accelerates its expanding use.

Report Coverage

This research report categorizes the pea flakes market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the pea flakes market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the pea flakes market.

Driving Factors

The worldwide trend toward plant-based diets is considerably increasing the demand for pea flakes as a substitute protein source. Consumers, particularly health-oriented consumers, are increasingly choosing plant-based foods due to health, sustainability, and animal welfare concerns. Additionally, pea flakes are high in protein, fiber, and vitamins, which makes them an appealing choice in both human food and pet food applications. This trend is especially evident in developed economies where plant-based diets are going mainstream, but the demand is also extending to emerging economies as awareness of the advantages of plant-based nutrition grows. Furthermore, the trend is being spurred by an increasing realization of the value of healthier diets for pets, particularly small pets such as rabbits, guinea pigs, and hamsters. Pea flakes, given their nutritional value and digestibility, are increasingly becoming a favorite ingredient in organic and natural pet food recipes. As pet owners increasingly focus on the health and wellness of their pets, demand for pea flakes in pet food products is on the rise.

Restraining Factors

The market for pea flakes is uncertain in raw material costs, led mainly by fluctuations in pea crops. Weather conditions like droughts, floods, and other natural conditions can hugely affect pea harvests, creating shortages or overabundance in supplies. Furthermore, uncertainty impacts pea flakes costs, and it is difficult for producers to keep their prices stable. Since pea flakes are strongly reliant on farming output, any disturbance in the supply chain may result in higher prices, which could discourage businesses and consumers from using them in their products.

Market Segmentation

The pea flakes market share is classified into type, application, and distribution channels.

• The yellow segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the type, the global pea flakes market is divided into yellow and green. Among these, the yellow segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by increasing health consciousness and the rising consumption of plant-based diets, the demand for foods that are high in protein and fiber but low in fat, which is impelling the market growth. Additionally, an increase in the use of processed goods obtained from yellow peas, including pea protein and pea flakes, in the food and beverage (F&B) sector.

• The food processing segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the application, the global pea flakes market is categorized into food processing, animal feed, aqua feed, households/retail, and others. Among these, the food processing segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segment's growth is attributed to the widespread use of pea flakes in the production of processed food items like cereals, cakes, convenience foods, and more. Furthermore, as a rich source of plant-based protein and dietary fiber, pea flakes align well with the increasing consumer preference for nutritious and wholesome food ingredients.

• The supermarket/hypermarket segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on distribution channels, the pea flakes product market is segmented into supermarket/hypermarket, specialty stores, online retail platforms, convenience stores, and others. Among these, the supermarket/hypermarket segment held the largest share of the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to Such chain stores stocking various pea flake brands to offer convenience and access to buyers. Additionally, trends span a higher availability space on retail shelves for plant foods, excellent exposure of pea flakes in the health food stores, and associations with producers to develop exclusive lines.

Regional Segment Analysis of the Pea Flakes Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the pea flakes market over the predicted timeframe.

North America is anticipated to hold the largest share of the pea flakes market over the predicted period. The dominance is due to the many pet owners in the region, the growing demand for convenience pet food products, and several pet food manufacturers and marketers in North America. Additionally, demand for pea flakes is primarily driven by pet owners who use them as treats for pets such as rabbits, birds, dogs, horses, and others.

Europe is expected to grow rapidly in the pea flakes market during the forecast period. The market in the region is driven by customers who are getting more concerned with the environmental aspect of food production and are turning towards products having a clear supply chain. Moreover, the trend involves increasing green packaging opportunities, sustainable practices-emphasized certifications, and collaboration between suppliers and local producers to promote sustainable procurement.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations/companies involved within the pea flakes market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• B P Milling Ltd.
• Garden Valley Foods
• GEMEF INDUSTRIES (SOTEXPRO)
• JR Farm
• Exotic Nutrition Pet Supply
• Inland Empire Foods Inc.
• Wheeeky Pets
• Kessler Zoologiegroßhandel GmbH & Co. KG
• Mealberry
• True Nutrition
• SOTEXPRO (France)
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In December 2024, Burcon launched plant-based proteins for foods and beverages, the high-purity and clean-tasting Peazazz C pea protein designed for the growing plant-based protein market.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the pea flakes market based on the below-mentioned segments:

Global Pea Flakes Market, By Type

• Yellow
• Green

Global Pea Flakes Market, By Application

• Food Processing
• Animal Feed
• Aqua Feed
• Households/Retail
• Others

Global Pea Flakes Market, By Distribution Channels

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail Platforms
• Convenience Stores
• Others

Global Pea Flakes Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa