Global People Counting System Market Insights Forecasts to 2030

• The People Counting System market was valued at USD 1.05 billion in 2021.
• The market is growing at a CAGR of 12.2% from 2022 to 2030
• The global People Counting System market is expected to reach USD 2.65 billion by 2030
• Asia Pacific is expected to grow the fastest during the forecast period

The global People Counting System market is expected to reach USD 2.65 billion by 2030, at a CAGR of 12.2% during the forecast period 2022 to 2030. Rising public safety and security concerns are a key factor in the growth in market revenue for the People Counting System, and ongoing technical developments in the retail sector will further market expansion.

Market Overview

A people counting system consists of a gadget that counts people and counts the number of people moving through any entry or passage per unit of time. It is common practise to use this gadget at building entrances to count all visitors. Systems for counting people are used in a variety of business sectors. Technologies like infrared beams, thermal sensing, video, and others are all related to people counting systems. A people counter is a tool used to count the number of people passing through a certain entry or channel. Simple manual clickers, intelligent floors, infrared beams, thermal imaging systems, WiFi trackers, and video counters with cutting-edge machine learning algorithms are a few examples. They are frequently used by retail establishments to assess the success of marketing efforts, building layout, and consequently, the popularity of specific goods. People counting is the practise of using a tool (traditionally known as a nation counter or footfall counter) to count the number of people who walk through a specific entry or corridor.

Report Coverage

This research report categorizes the market for people counting system market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the people counting system market. Recent market developments and competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segments of the people counting system market.

Driving Factors

The expansion of the people counting system market is being driven by the increasing awareness of retail analytics for analysing consumer behaviour & preferences in the retail, hospitality, and entertainment sectors. Real-time traffic measurement is provided by a number of counting methods using hardware and software combinations, such as video-based systems and sensors, which is helpful for the end-use sectors. The security and people management operations can benefit from real-time traffic information, which is what is fueling the growth of the people counting system market. Retailers are being forced to implement cutting-edge people counters by the retail industry's rapid development and the adoption of digitised technologies. Systems designed specifically for retail applications by a number of businesses provide retailers greater behaviour analytics. The People Counting System Market will be driven by technological advancements and consequently the incorporation of cutting-edge technologies like Time-of-Flight (ToF), beacons, stereo vision, among others. With the development of automated systems across many industries, these technologies are also becoming more and more common in applications for transportation and retail.

Restraining Factors

Only transactions between end users and online retailers are included in B2C e-commerce sales. The growth of the retail industry has been significantly impacted by e-commerce on a global scale. People counting technologies have become more prevalent as a result of the declining number of customers entering retail businesses, malls, and supermarkets. Brick and mortar establishments face a challenge from e-commerce, and many have closed their doors globally.

Market Segmentation

• In 2021, bidirectional segment holds the largest market share of over 63%.

Based on type, the global people counting system market is segmented into unidirectional, bidirectional. Among these, the bidirectional segment is dominating the market with the largest market share of more than 63% due to the growing demand for queue monitoring, space utilization, and staff productivity. Customers can be counted entering a store from opening to closing using bidirectional people counters. This is essential to do in order to collect conversion rate data that may relate to certain moments or occurrences rather than just daily or weekly statistics. Additionally, by tracking changes in total visitor counts, end users can determine the ideal client density in a certain location.

• In 2021, hardware segment is dominating market with the market share of more than 63%.

On the basis of offering, the global people counting system market is segmented into hardware, software. Among these, the hardware segment holds the largest market share of over 63%. The availability of better possibilities and facilities in the commercial, healthcare, and educational sectors is speeding up urbanisation. Numerous businesses have made large investments and partnerships in developing new technologies that can operate in difficult situations without impairing the efficacy of systems for counting the number of people.

• In 2021, the infrared beam segment accounts for the largest market share of 33.5%.

Based on technology, the global people counting system market is segmented into infrared beam, thermal imaging, video based technology, others. Among these, the infrared beam segment is dominating the market with the market share of 33.5%. On a people counter, a receiver and a transmitter are placed side by side. To the unaided sight, they both emit an infrared beam that is undetectable to the human eye. When the infrared beam is obstructed, the counter activates and counts the individuals who interfered. It is advantageous because it may be used as an independent pedestrian counter in public spaces devoid of electricity or internet, such as parks or walking trails. It constructs an invisible wall with three infrared beams and counts how many individuals pass past it. During the forecast period, these variables will generate profitable prospects for the segment.

• In 2021, ceiling segment is dominating the market with the growth rate of 39.5%.

On the basis of mounting platform, the global people counting system market is segmented into ceiling, wall, floor. Among these, the ceiling segment accounted the growth rate of 39.5%. On the platform for mounting in the ceiling, the installation of people counting sensors is simple. Video-based overhead people counters use multiple sensors installed throughout the store ceiling, especially in large-sized stores with a high volume of customers. They improve count accuracy by distinguishing between adults, children, and service animals by filtering out objects like strollers and carts.

• In 2021, retail, supermarkets, and shopping malls segment holds the largest market share of 20.5%.

Based on end use, the global people counting system market is segmented into retail, supermarkets, and shopping malls, transportation, hospitality, corporate, BFSI, healthcare, others. Among these, the retail, supermarkets, and shopping malls segment holds the largest market share of 20.5%. Throughout the years of the prediction, the segment is anticipated to maintain its dominance. The easy accessibility of numerous technology solutions, including 2D and 3D sensors, to boost profitability, improve client satisfaction, and streamline processes can be credited for the segment's growth.

North America emerged as the largest market for the global people counting system market in 2021.

• In 2021, North America is dominating the market with the market share of 35.2%. The expansion is explained by the presence of technologically advanced stadiums, banks, theme parks, shops, and shopping centres. Additionally, there are several airports, which is increasing demand for visitor tracking and counting systems. Major businesses also blend organic and inorganic growth strategies to maintain and improve their market positions.
• Asia Pacific on the other hand is witnessing the fastest market growth owing to the increasing technological advancements like cloud computing. Additionally, industry growth is anticipated to be fueled by rising urbanisation as well as the creation of smart homes and enterprises in the coming years. Additionally, the constantly growing hospitality sector is generating prosperous chances for local economic growth. Additionally, a number of big industry players are eager to make sizable investments in order to boost their market revenues.

List of Key Market Players

• RetailNext, Inc.
• InfraRed Integrated Systems Ltd.
• EUROTECH
• Axis Communications AB
• Countwise
• Teledyne FLIR LLC
• DILAX Intelcom Gmbh
• FootfallCam

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In October 2022, Axis Communications AB has made an announcement to launch the Axis P8815-2 3D People Counter that combination 3D imaging software and hardware in a single device that allow real time counting of people  moving through a pre-defined region.

People Counting System Market, by Type

• Unidirectional
• Bidirectional

People Counting System Market, by Offering

• Hardware
• Software

People Counting System Market, by Technology

• Infrared Beam
• Thermal Imaging
• Video-based Technology
• Others

People Counting System Market, by Mounting Platform

• Ceiling
• Wall
• Floor

People Counting System Market, by End Use

• Retail, Supermarkets, & Shopping Malls
• Transportation
• Hospitality
• Corporate
• BFSI
• Healthcare
• Others

People Counting System Market, Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa