Global Personalized Nutrition Market Insights Forecasts to 2032

• The Global Personalized Nutrition Market Size was valued at USD 11.2 Billion in 2022.
• The Market is growing at a CAGR of 15.2% from 2022 to 2032
• The Worldwide Personalized Nutrition Market Size is expected to reach USD 45.9 Billion by 2032
• Asia Pacific is expected to grow the fastest during the forecast period

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The Global Personalized Nutrition Market is anticipated to exceed USD 45.9 billion by 2032, growing at a CAGR of 15.2% from 2022 to 2032. The market is expected to continue its upward trajectory, driven by advancements in technology, increasing consumer demand, and the integration of personalized nutrition into mainstream healthcare.

 

Market Overview

The global personalized nutrition market refers to the industry that focuses on providing tailored dietary and nutritional recommendations based on an individual's unique characteristics, such as their genetic makeup, lifestyle, health conditions, and personal goals. This emerging field combines advancements in technology, such as genetic testing, data analytics, and artificial intelligence, with the aim of optimizing nutrition and improving overall health outcomes for individuals. The personalized nutrition market has witnessed significant growth in recent years, driven by several factors. These include increasing consumer awareness about the impact of diet on health, rising demand for preventive healthcare solutions, advancements in genetic testing technologies, and the growing adoption of digital health platforms. Additionally, the shift towards personalized and precision medicine approaches has also influenced the development of personalized nutrition solutions. The market is likely to witness further innovation, with a focus on leveraging artificial intelligence and machine learning algorithms to provide more precise and personalized recommendations. This would enable individuals to optimize their nutrition, improve their health outcomes, and lead healthier lives.   

 

Report Coverage

This research report categorizes the market for the global Personalized Nutrition market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Personalized Nutrition market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Personalized Nutrition market.

 

Driving Factors

There has been a significant increase in consumer awareness regarding the impact of diet and nutrition on overall health and well-being. Individuals are increasingly seeking personalized approaches to address their unique nutritional needs, dietary preferences, and health goals. The desire for personalized nutrition solutions is fueled by the growing interest in preventive healthcare and the understanding that a one-size-fits-all approach to nutrition may not be optimal for everyone.

 

The development and accessibility of genetic testing technologies have played a crucial role in driving the personalized nutrition market. Genetic tests can provide insights into an individual's genetic profile, including their susceptibility to certain diseases, nutrient metabolism, and dietary responsiveness. This information enables personalized nutrition providers to offer tailored dietary recommendations based on a person's genetic makeup.

 

Personalized nutrition is gradually becoming integrated into mainstream healthcare systems. Healthcare providers are recognizing the importance of nutrition in preventive care and disease management. They are incorporating personalized nutrition services into their practices to offer targeted dietary recommendations and improve patient outcomes. This integration creates opportunities for collaboration between personalized nutrition providers and healthcare professionals, driving the market's growth.

 

Restraining Factors

Personalized nutrition solutions, including genetic testing and tailored dietary recommendations, can be expensive. The cost of genetic testing and data analysis, as well as the development of personalized nutrition plans, can make these services inaccessible to a significant portion of the population. The high costs associated with personalized nutrition can hinder its widespread adoption, particularly among individuals with limited financial resources.

 

Market Segmentation

The Global Personalized Nutrition Market share is classified into product type, application, and end use.

• The active measurement segment is expected to hold the largest share of the global personalized nutrition market during the forecast period.  

The global personalized nutrition market is segmented by product type into active measurement and standard measurement. Among these, the active measurement segment is expected to hold the largest share of the global personalized nutrition market during the forecast period. The growth can be due to the increasing availability and accessibility of these advanced measurement techniques and the growing understanding of the role genetics and other biological markers play in personalized nutrition. The comprehensive insights provided by active measurement methods enable more precise and tailored dietary recommendations, driving their adoption and market share. The growing influence of digital health-related solutions in the personalized nutrition market is propelling segmental growth.

 

• The standard supplements segment is expected to hold the largest share of the global personalized nutrition market during the forecast period.      

Based on the application, the global personalized nutrition market is divided into standard supplements, disease-based, and others. Among these, the standard supplements segment is expected to hold the largest share of the global personalized nutrition market during the forecast period. The widespread availability and acceptance of dietary supplements, along with the increasing consumer demand for nutritional support, contribute to the prominence of this segment. Standard supplements offer a convenient and accessible approach to addressing general nutritional needs and deficiencies. Standard supplements may include vitamins, minerals, omega-3 fatty acids, probiotics, and other micronutrients.       

 

• The direct-to-consumer segment is expected to hold the largest share of the global personalized nutrition market during the forecast period.   

Based on the end use, the global personalized nutrition market is divided into direct-to-consumer, wellness & fitness centers, hospitals & clinics, and institutions. Among these, the direct-to-consumer segment is expected to hold the largest share of the global personalized nutrition market during the forecast period. The convenience, accessibility, and growing preference for digital health solutions have contributed to the prominence of this segment. The direct-to-consumer segment involves the delivery of personalized nutrition interventions directly to consumers through online platforms, mobile applications, and telehealth services. This segment allows individuals to access personalized nutrition solutions conveniently from the comfort of their homes. Direct-to-consumer personalized nutrition providers typically offer services such as genetic testing kits, online health assessments, personalized meal plans, and nutritional coaching.

 

Regional Segment Analysis of the Global Personalized Nutrition Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

 

North America is estimated to hold the largest share of the global personalized nutrition market over the predicted timeframe.

 

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North America is estimated to hold the largest share of the global personalized nutrition market over the forecast period. The region's strong healthcare infrastructure, high consumer awareness regarding health and wellness, and the presence of key market players contribute to its prominence. The United States, in particular, is a major market for personalized nutrition, driven by a focus on preventive healthcare, rising interest in personalized approaches, and technological advancements in genetic testing and data analytics.      

 

Asia Pacific is expected to grow at the fastest pace in the global personalized nutrition market during the forecast period. Factors such as a large population base, increasing disposable income, growing health consciousness, and a rising prevalence of lifestyle-related diseases contribute to the market's expansion. Countries like China, Japan, India, and South Korea are key contributors to regional growth, driven by the adoption of digital health technologies, urbanization, and the integration of personalized nutrition into traditional medicine systems.

 

The Middle East and Africa region shows potential for growth in the personalized nutrition market. Factors such as an increasing prevalence of chronic diseases, rising healthcare expenditure, and growing awareness of the importance of nutrition in health and well-being contribute to market development. Countries like Saudi Arabia, the United Arab Emirates, and South Africa are expected to be key markets in this region.

 

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global personalized nutrition along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

 

List of Key Companies

• Amway  
• BASF 
• DSM 
• Herbalife Nutrition Ltd  
• DNAfit 
• Care/of 
• Nutrigenomix
• Zipongo  
• Viome  
• Habit  
• Atlas Biomed Group Limited 
• Persona
• Foodsmart
• Bactolac Pharmaceutical, Inc. 
• Balchem Corporation
• Others

 

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

 

Recent Developments

• In August 2022, Herbalife Nutrition has launched Herbalife One, an innovative digital transformation initiative centred on the debut of a single platform to create a simplified and integrated experience for distributors and their customers all over the globe. It would benefit the company's efficiency and productivity.

 

• In August 2022, Amway disclosed an investment in microbiome start-up Holzapfel Effective Microbes (HEM) as part of its efforts to develop personalised probiotic supplement products. HEM employs Personalised Pharmaceutical Meta-Analytical Screening (PMAS) to investigate how gut microbiota can be used to improve human health and wellness. It would aid the company's position in the personalised nutrition market.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2032. Spherical Insights has segmented the Global Personalized Nutrition Market based on the below-mentioned segments:

 

Global Personalized Nutrition Market, By Product Type

• Active Measurement
• Standard Measurement

 

Global Personalized Nutrition Market, By Application

• Standard Supplements
• Disease-Based
• Others

 

Global Personalized Nutrition Market, By End Use

• Direct-to-Consumer
• Wellness & Fitness Centers
• Hospitals & Clinics
• Institutions

 

Global Personalized Nutrition Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa