Global Popping Candy Market Insights Forecasts to 2033

• The Global Popping Candy Market Size was Valued at USD 2,598.64 Million in 2023
• The Market Size is Growing at a CAGR of 4.15% from 2023 to 2033
• The Worldwide Popping Candy Market Size is Expected to Reach USD 3,901.73 Million by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Global Popping Candy Market Size is Anticipated to Exceed USD 3,901.73 Million by 2033, Growing at a CAGR of 4.15% from 2023 to 2033.

Market Overview

Popping candy, commonly known as pop rocks, is a popular confectionary delicacy that offers consumers a unique sensory experience. These little, flavored crystals are intended to produce a popping and crackling feeling when placed in the mouth. Popping Candy is commonly created by exposing a mixture of sugar, corn syrup, and flavorings to pressured carbon dioxide gas, which causes tiny air pockets to form within the candy. When the candy dissolves in the mouth, the trapped carbon dioxide is released, resulting in the familiar popping or crackling feeling. This effect is produced through a process called fast depressurization, which involves the gas being released when it comes into contact with moisture. Popping candy comes in a variety of flavors, colors, and sizes, including individual packets, lollipops, and chocolate bars. The global popping candy market is primarily driven by ever-changing customer behavior, tastes, and preferences. This has led to innovation, which promotes demand growth in the confectionery business. Manufacturers are expanding their product line and increasing product innovation to fulfill customers' ever-changing demands, which include functional components, organic herbal fillings, tropical fruits, and nut-based and exotic tastes.

Report Coverage

This research report categorizes the market for the global popping candy market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global popping candy market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global popping candy market.

Driving Factors

The growing availability of many types of sweets, including chocolate and non-chocolate sweets, has resulted in rising demand for sweets, which is driven by consumer purchasing behavior. The rising younger population, higher net disposable income, availability of many flavors, and expanding online distribution networks all contribute to the expansion of the Popping Candy Market. To meet the growing demand for popping candies, firms create novel seasonal flavors and tastes in order to gain market share through strategic expansions, fusions, and product developments. Furthermore, the worldwide popping candy business is expected to increase rapidly as supermarkets and hypermarkets expand around the world. Along with these large-scale facilities containing a wide range of food products, there has been an increase in the number of mid-size food businesses catering to the general public. Such facilities provide more access to worldwide food brands and products, which leads to increased revenue. In October 2023, Walmart, a global consumer goods retailer, announced the inauguration of a 1.5 million-square-foot building in the United States to serve as its next-generation fulfillment center. The corporation has committed to opening at least five such centers in the next years.

Restraining Factors

The presence of substitutes, such as other confectionery items or snacks, might limit the expansion of the popping candy market. Consumers have many options to choose from, therefore manufacturers must differentiate their products to attract customers. The popping candy market is subject to a variety of regulatory restraints, most notably food safety and labeling laws. Compliance with these rules can be difficult for manufacturers, thus limiting market expansion.

Market Segmentation

The global popping candy market share is classified into products and sales channel.

• The chocolate flavor segment is expected to hold the largest share of the global popping candy market during the forecast period.   

Based on the product, the global popping candy market is divided into chocolate flavor, fruit flavor, cola flavor, and others. Among these, the chocolate flavor segment is expected to hold the largest share of the global popping candy market during the forecast period. The expanding demand for chocolate flavor is due to its prior attachment and relatability of taste to chocolate, the cost-effectiveness and wide scalability of the flavor also play an important role.

• The supermarkets/hypermarkets segment is expected to grow at the fastest CAGR in the global popping candy market during the forecast period.   

Based on the sales channel, the global popping candy market is divided into independent retailers, convenience stores, online platforms, supermarkets/hypermarkets, and others. Among these, the supermarkets/hypermarkets segment is expected to grow at the fastest CAGR in the global popping candy market during the forecast period. This is due to increased customer footfall at large-scale food product-selling facilities. The growing number of regional and international food retail brands being built around the world contributes to the segment's success.

Regional Segment Analysis of the Global Popping Candy Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global popping candy market over the predicted timeframe.

North America is anticipated to hold the largest share of the global popping candy market over the predicted timeframe. The United States will contribute significantly to regional revenue. It is one of the world's leading marketplaces for candy and confectionery products. Sweets and confectionery items have played an important role in the United States overall economic growth, as the confectionery business contributes significantly to GDP. The presence of important confectionery brands in the United States that are also global leaders has impacted the region's growth.

Europe is expected to grow at the fastest pace in the global popping candy market during the forecast period. Europe is a major market for poppy sweets. Nestle, Mondelez, and Ferrero Groups are examples of European companies that have grown to be well-known in the global candy market. Candy Pop invested EUR 150 thousand in July 2023 to open its largest store in Poland, responding to rising customer demand in the domestic market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global popping candy market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Concord Confections Inc.
• Weilong Foodstuffs Group Co. Ltd.
• Casali GmbH
• HLEKS Ltd.
• Mondelez International
• Pop Rocks Inc.
• Sweets Kendamas Inc.
• Nabisco
• Zeta Espacial S.A.
• Guangdong Baida Biotechnology Co. Ltd.
• Chung Hwa Food Industrial Co. Ltd.
• Future Packaging and Machinery Ltd.
• Heidi Chocolat AG
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2022, Hilco collaborated with Kraft Heinz to manufacture KOOL-AID-branded sweets for Halloween 2022.  The tasty treats include KOOL-AID GHOUL-AID brand 3-pack Popping Candy peg bags.  In addition, the company has worked with Impact Confections to manufacture 3-pack Popping Candy peg bags for Halloween, incorporating the popular WARHEADS Sour flavors.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global popping candy market based on the below-mentioned segments: 

Global Popping Candy Market, By Product

• Chocolate Flavor
• Fruit Flavor
• Cola Flavor
• Others

Global Popping Candy Market, By Sales Channel

• Independent Retailers
• Convenience Stores
• Online Platforms
• Supermarkets/Hypermarkets
• Others

Global Popping Candy Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa