Global Powder Dietary Supplements Market Insights Forecasts to 2033  

• The Global Powder Dietary Supplements Market Size was estimated at USD 25.18 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 10.85% from 2023 to 2033
• The Worldwide Powder Dietary Supplements Market Size is Expected to Reach USD 70.52 Billion by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Global Powder Dietary Supplements Market Size was worth around USD 25.18 billion in 2023 and is predicted to grow to around USD 70.52 billion by 2033, with a compound annual growth rate (CAGR) of 10.85 % between 2023 and 2033. The powder dietary supplements market is being driven by changing consumer preferences, health trends, and technological advancements in the wellness industry, and Europe as an emerging key growth region.

Market Overview

The powder dietary supplements market is referred to as the nutritional products provided in powder format that are consumable for adding nutritional supplements to the diet along with the attainment of healthy, well-balanced health. A diet supplement includes different types of vitamins, minerals, proteins, amino acids, fibers, herbs, plant extracts, and more active ingredients intended to deliver primary nutrients and benefit the health and wellness of people. Powder dietary supplements are usually meant for specific needs such as support of the immune system, energy, weight loss or gain, muscle recovery, digestive health, and general well-being. It is easy to use and consume with liquids, like water, smoothies, or shakes, for easy digestion. It benefits various consumers, including sports enthusiasts and athletes, a consumer looking for improved nutrition, and a client who wants a preventive health measure. Moreover, the factor driving growth in the market is personalized nutrition, as consumers seek supplements that provide them with specific health needs, whether it's weight management, muscle recovery, mental clarity, or immune support. Powdered supplements can be formulated to suit a range of consumer goals for supplementation.

Report Coverage

This research report categorizes the powder dietary supplements market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the powder dietary supplements market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the powder dietary supplements market.

Driving Factors

The most significant driver for the powder dietary supplements market is growing consumer awareness regarding the importance of maintaining a healthy lifestyle. Consumers are becoming healthier and more conscious about preventing diseases, which translates to a rising demand for dietary supplements that would boost immunity, improve general well-being, and help manage particular health conditions. Convenience stands out as a key factor among consumers looking for easy-to-consume nutritional solutions that do not consume too much time for preparation.

Restraining Factors

Some consumers may misutilize or overconsume the powdered dietary supplement, which leads to potential risks of health implications. Overuse of some vitamins, minerals, or proteins will lead to several undesirable effects, resulting in negative opinions regarding powdered supplements. This hampers growth in the market, especially since consumers are not adequately informed on proper usage.

Market Segmentation

The powder dietary supplements market share is classified into ingredients, type, and distribution channel.

• The vitamin segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the ingredients, the powder dietary supplements market is divided into vitamins, multivitamins, botanicals, minerals, proteins, and amino acids. Among these, the vitamin segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is due to consumers increasingly looking for ways to easily incorporate vitamins into their daily lives, and powders are an extremely versatile option that can be mixed into smoothies, shakes, or even plain water. This is also a reason for the increased demand for personalized nutrition, as people can easily tailor their vitamin intake according to their specific needs and deficiencies.

• The OTC segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the type, the powder dietary supplements market is divided into OTC and prescribed. Among these, the OTC segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is attributed to the growing consumer interest in preventive healthcare measures and an increased demand for healthy, customizable nutrition. This pushes up the demand for protein powders, pre-workout formulas, and vitamin/mineral blends that can be easily blended into people's routines. The advancement of fitness and wellness culture, influenced by social media, has driven the popularity of powders that help with athletic performance, muscle building, and weight management.

• The offline segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the powder dietary supplements market is divided into online and offline. Among these, the offline segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by many consumers who like the ability to see, touch, and even sample products before purchasing, especially when investing in supplements they plan to add to their daily regimens. Such a hands-on experience fosters trust and gives customers the ability to immediately clear up any questions with knowledgeable employees.

Regional Segment Analysis of the Powder Dietary Supplements Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the powder dietary supplements market over the predicted timeframe.

North America is anticipated to hold the largest share of the powder dietary supplements market over the predicted timeframe.  Consumers in North America are increasingly health-conscious, where nutrition and wellness are of importance. This demand for dietary supplements is increasing more in powder forms. They are becoming increasingly proactive in disease prevention, increasing immunity, and mental and physical well-being. A significant proportion of the population looks for a product that enhances the performance of one's body in physical activity, helps recover muscle, and supports endurance, increasing the demand for powder-based dietary supplements, these powders are viewed as efficient and easily consumable products for active users.

Europe is expected to grow at a rapid CAGR in the powder dietary supplements market during the forecast period. Europe has increasingly focused on healthy lifestyles in Germany, the UK, France, and Nordic countries. There is a rising awareness of the importance of preventive healthcare, where dietary supplements play a role in health maintenance, immune system building, and overall well-being. Consumers have increasingly opted for plant-based alternatives to meat and dairy, which has led to an increase in demand for plant-based powder dietary supplements.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the powder dietary supplements market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Amway Corp.
• Nestle Health Science
• Abbott
• Bayer AG
• Glanbia plc
• Nature's Way Brands, LLC
• OZiva
• Herbalife Nutrition Ltd.
• NOW Foods
• Haleon Group of companies
• Otsuka Pharmaceutical
• Jarrow Formulas
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In May 2024, Vector Consumer, a UK-based company has strategically expanded the reach in this health and wellness market by the acquisition of the company. Such an acquisition means that Vector Consumer will be including a well-known brand into the existing products for sale while being able to exploit Dose & Co's stronghold and innovation on the collagen supplement market. This move denotes the commitment of Vector Consumer to growth and aspirations toward becoming a significant player within a fast-growing category of nutritional supplements, primarily targeting the concerned consumer interested in beauty and wellbeing.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the powder dietary supplements market based on the below-mentioned segments: 

Global Powder Dietary Supplements Market, By Ingredients

• Vitamins
• Multivitamins
• Botanicals
• Minerals
• Proteins & Amino Acids

Global Powder Dietary Supplements Market, By Type

• OTC
• Prescribed

Global Powder Dietary Supplements Market, By Distribution Channel

• Online
• Offline

Global Powder Dietary Supplements Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa