Global Precision Viticulture Market Insights Forecasts to 2033

• The Global Precision Viticulture Market Size was Valued at USD 1.58 Billion in 2023
• The Market Size is Growing at a CAGR of 10.50% from 2023 to 2033
• The Worldwide Precision Viticulture Market Size is Expected to Reach USD 4.29 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Precision Viticulture Market Size is Anticipated to Exceed USD 4.29 Billion by 2033, Growing at a CAGR of 10.50% from 2023 to 2033.

Market Overview

To optimize production processes, precision viticulture is a cyclic management approach to field operations that is based on information and technology tools. It utilizes a variety of vineyard-related data sources to enable site-specific decision-making. To target management by the actual demands of each area of the field, precision viticulture (PV) prioritizes a variety of information technologies for understanding variability in their production systems and for quantifying and mapping variability within vineyards (site-specific management). Numerous tools can be used, including robotics, global navigation satellite system (GNSS), soil proximal (ground) or weather sensors, remote sensing (satellite, airborne, or drone-UAVs), and geographical information systems (GIS).

For Instance, in July 2024, Plantaze is the foundation of Montenegro's whole viticulture and wine industry, and it represented a huge in the region's production of grapes, wine, and brandy vines. Plantations are an essential platform for the application of many biotechnical and food sciences projects, ranging from the production of grape grafts to wine tourism.

Technological developments, such as the Internet of Things (IoT), artificial intelligence (AI), and the fusion of services, software, and hardware, are the main drivers of the market. Key factors impacting market dynamics are the increasing focus on sustainable agriculture and the uptake of particular technologies like yield monitoring and guiding systems.

Report Coverage

This research report categorizes the market for the precision viticulture market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the precision viticulture market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the precision viticulture market.

Driving Factors

The goal of precision viticulture is to optimize vineyards' oenological potential. This is particularly true in regions where the implementation of site-specific management techniques to concurrently improve quality and yield is justified by the high standards of wine production. The implementation of novel technology to facilitate vineyard management has the potential to enhance productivity and quality while mitigating its ecological footprint. In the context of growing competition in international markets, it becomes crucial to achieve higher quality standards in the vineyard. The rapid evolution of information communication technologies and geographical science offers enormous potential for the development of optimized solutions for distributed information for precision viticulture. To maximize quality and sustainability through the reduction and more effective use of production inputs like energy, fertilizers, and chemicals, as well as to minimize input costs while ensuring environmental preservation, this has led to a radical renewal of viticulture and a review of agricultural techniques.

Restraining Factors

It can be too expensive for many vineyard owners, especially small producers, to implement precision viticulture technologies. Drones, data analytics systems, sensors, and precision farming equipment all require a substantial upfront cost. Assuring the accuracy and integration of data collected from several sources is also one of the most challenging parts of precision viticulture. In vineyards, sensors, drones, satellites, and other technologies are utilized for collecting data regarding temperature, humidity, plant vigor, soil moisture, and grape quality. It can be difficult to combine these various data sources into a coherent platform and to confirm their accuracy.

Market Segmentation

The precision viticulture market share is classified into components, applications, and technology.

• The hardware segment is estimated to hold the highest market revenue share through the projected period.

Based on the components, the precision viticulture market is classified into software, hardware, and services. Among these, the hardware segment is estimated to hold the highest market revenue share through the projected period. The hardware segment has been further divided into systems and devices, which include drones, mobile devices, drone guiding, remote sensing equipment, and variable rate technology devices. These tools are used by the producers to continuously monitor and manage the vineyard. In addition, the market demand has been significantly impacted by the growing use of Geographic Information Systems (GIS) for field analysis and visualization, vineyard placement, and crop placement.

• The yield monitoring segment is anticipated to hold the largest market share through the forecast period.

Based on the application, the precision viticulture market is divided into irrigation management, yield monitoring, weather tracking & forecasting, inventory management crop scouting, field mapping, farm labor management, and financial management. Among these, the yield monitoring segment is anticipated to hold the largest market share through the forecast period. Since yield mapping and monitoring are the post-processed representation of geographical yield variability and the real-time collection of crop yields, respectively, they are crucial components of site-specific crop and field management. Additionally, a growing number of producers have added yield monitors to their mechanical harvesters due to the yield monitors' minimal additional cost above and beyond harvesting costs. To track yield, several yield-monitoring methods have been created. The volume of grapes moving along the discharge conveyor is measured by the sonic beam system using ultrasonic sensors.

For instance, in April 2024, ClimateLens Monitor Yield Outlook released the newest product ClimateAi, the world's first platform for climate resilience that uses strong machine learning to anticipate climate risk, released. Climate-driven yield projections for important commodity crops are provided by this unique method.

• The guidance systems segment dominates the market with the largest market share through the forecast period.

Based on the technology, the precision viticulture market is categorized into guidance systems, variable rate technology, and remote sensing. Among these, the guidance systems segment dominates the market with the largest market share through the forecast period. The market for precision viticulture is expanding as a result of the increasing use and notable advancements in remote sensing, variable rate technology (VRT), and guidance systems. Tractor and machinery operations are optimized by guidance systems, which provide accurate mapping and navigation within vineyards by utilizing GPS technology.

Regional Segment Analysis of the Precision Viticulture Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the precision viticulture market over the predicted timeframe.

Europe is anticipated to hold the largest share of the precision viticulture market over the predicted timeframe. In Europe, the wine industry has seen significant changes. The widespread use of industrialization, mechanization, and the creation of the Common Agricultural Policy (CAP) are credited with these developments. At 964,000 hectares, Spain now holds the record for the world's largest vineyard area. This illustrates the significance of this crop in Europe as it accounts for 13% of all vineyards worldwide and 30% of those in the EU. Due to its importance with provisions like enhanced conditionality, eco-schemes, and rewards for agri-environment-climate pledges, the most recent CAP reform which will take effect for the years 2023–2027 is the most environmentally ambitious.

Asia Pacific is expected to grow at the fastest CAGR growth in the precision viticulture market during the forecast period. Australia, China, and India are the top three countries that contribute to growth. Vineyard owners in the area are increasingly using advanced mechanized procedures to capitalize on the advantages that come with implementing cutting-edge technologies on their fields. For instance, China has the third-largest vineyard acreage in the world, in 2023, with around 756,000 hectares of land covered by vines as of the preliminary figure. This accounts for 10% of the world's total vineyard area.

List of Key Companies

• Deveron UAS
• Trimble Inc.
• John Deere
• Topcon Positioning Systems
• AgJunction
• TeeJet Technologies
• Syngenta
• Raven Industries
• Ag Leader Technology
• PrecisionHawk
• Gamaya
• Vindara
• VineView
• Hortau
• OnFarm
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the precision viticulture market based on the below-mentioned segments: 

Global Precision Viticulture Market, By Component

• Software
• Hardware
• Services

Global Precision Viticulture Market, By Application

• Irrigation Management
• Yield Monitoring
• Weather Tracking & Forecasting
• Inventory Management Crop Scouting
• Field Mapping
• Farm Labor Management
• Financial Management

Global Precision Viticulture Market, By Technology

• Guidance Systems
• Variable Rate Technology
• Remote Sensing

Global Precision Viticulture Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa