Global Pregnancy Pillow Market Insights Forecasts to 2033

• The Global Pregnancy Pillow Market Size was Valued at USD 649.08 Million in 2023.
• The Market Size is Growing at a CAGR of 3.02% from 2023 to 2033.
• The Worldwide Pregnancy Pillow Market Size is Expected to Reach USD 874 Million by 2033.
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Pregnancy Pillow Market Size is Anticipated to Exceed USD 874 Million by 2033, Growing at a CAGR of 3.02% from 2023 to 2033.  

Market Overview

The Pregnancy pillow which is known as a Maternity pillow or Motherhood pillow is a cushion designed to provide pregnancy mothers with extra support and comfort when sleeping. The pillows are custom-made in a way that the contours of the pregnant body keep evolving and the most common body discomforts felt during pregnancy like back pain, hip pain, and abdominal pressure are eased. According to, the NIH From 30 to 40% of all pregnant women, no matter what their social class / economic status, are enduring the Pelvic-Girdle-pain. PGP generally occurs at gestational weeks 12- 24, and it is likely to be pronounced as time passes during the pregnancy. One out of several women commonly develop severe PGP grading and approximately 20–25% of them need medical aid. An enhanced pillow comprising viscoelastic (memory) and normal foam, which shapely molds the body, the pillow has been permanently separated from the mattress to avoid the pressure on the shoulder when sleeping on the side has been designed. It has been proven that these devices have helped many patients with snoring and sleep apnoea, and these patients often lay in the prone and side positions, which these devices allowed for 95% of the night. One patient with severe PGP (pregnancy-related pelvic pain), who often had sleep complaints due to the pain occurring at night, slept much more comfortably laying on the present pillow and it was documented that her condition improved drastically.

Report Coverage

This research report categorizes the market for the global pregnancy pillow market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global pregnancy pillow market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global pregnancy pillow market.

Driving Factors

The cushion is the ultimate pillow in terms of comfort and sleeping. It enables pregnant women to adjust their postures and positions. This improves blood circulation when they rest. The rising rate of pregnancies has greatly increased the demand for pregnancy pillows that narrow down fatigue that pregnant women always deal with while traveling. This demand for pregnant pillows has been growing constantly in the past years. However, during pregnancy, restless legs syndrome is predicted. Frequently, the baby does not survive because of this disease and dies before being born. Therefore, the most common problem pregnant women experience during sleep is that they sleep in the wrong postures. There is an almost general acknowledgment by women that RLS reduction is of key importance. It is also, in the same way, a crucial driver of growth in the organic pillow market. The market growth can be attributed to maternity pillows having health benefits like facilitating relaxation, pain relief, and good blood circulation. One more powerful demand driver for the developing pregnant pillow market is the novel innovations in it. Besides them, they include organic stuffing like buckwheat. These organics assisting pregnant women to a good night rest. All these features of the pregnant pillow are determinants of factor(s) for which innovation can take place in the industry.

Restraining Factors

However, premium pregnancy pillows tend to be costly compared to regular pregnancy pillows as well as export pregnancy pillows in Germany are also expensive and some of the products in the range are also overpriced. These are the same issues the market is likely to encounter during the forecast period. Some customers have been exposed to overpriced products that they will not even consider trying an affordable line of pregnancy pillows, thereby hampering the growth of the market. The majority of buyers have come to expect reasonable prices and quickness of delivery. On the other hand, if goods fall short of consumers' expectations, demand for products is likely to decrease.

Market Segmentation

The global pregnancy pillow market share is classified into product type, material type, and end-users.

• The U-shaped segment is expected to grow at the fastest pace in the global pregnancy pillow market during the forecast period.    

Based on the product type, the global pregnancy pillow market is divided into J Shaped, U Shaped, C Shaped, and others. The U-shaped segment is expected to grow at the fastest pace in the global pregnancy pillow market during the forecast period. The U-shaped pillows are designed to give complete support to pregnant women who are in the last stages of pregnancy where there is discomfort and sleep disturbances. The three pillows composing this system induce full-body support, including the belly, back, hips, and neck, thus attenuating pregnancy-related aches and pains.

• The polyester fiberfill segment is expected to grow at the fastest pace in the global pregnancy pillow market during the forecast period. 

Based on the material type, the global pregnancy pillow market is divided into polyester fiberfill, organic filling, and memory foam. The polyester fiberfill segment is expected to grow at the fastest pace in the global pregnancy pillow market during the forecast period. Polyester fiberfill is usually less expensive than other competing filling materials like memory foam or natural fibers like cotton.  A second-to-none pregnancy pillow filled with polyester fiberfill that can withstand several uses while keeping its form over time proves to be the preferred product by consumers since they find long-lasting products more desirable. Polyester fiberfill is a widely available material that can be manufactured at lower prices compared to other similar materials, which is beneficial to the producers of the product in terms of production costs.

• The residential segment is expected to hold the largest share of the global pregnancy pillow market during the forecast period.

Based on end-users, the global pregnancy pillow market is divided into commercial, residential, hospitals, and maternity homes. The residential segment is expected to hold the largest share of the global pregnancy pillow market during the forecast period. As many prospective mothers get to understand the benefits of using pregnancy pillows, the demand is expected to soar because of their comfortable nature and the provision of support during pregnancy. It could generate a rise in demand from residential consumers, end-users, or solution providers.

Regional Segment Analysis of the Global Pregnancy Pillow Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global pregnancy pillow market over the predicted timeframe.

North America is anticipated to hold the largest share of the global pregnancy pillow market over the predicted timeframe. North America has increasingly been an area of concern where the need for prenatal attention and comfort during pregnancy is coming out. Thus, the knowledge has been followed by a higher rate of pregnancy pillows' demand among women who are anticipating it. Usually, the average per capita disposable income in North America is higher than in other regions. This, however, implies that individuals in this area tend to spend more on those products that improve comfort and wellness during pregnancy. The most innovative and forward-looking companies are usually from North America when it comes to product design and development. Manufacturers in this area are actively working on the development of well-functional efficiency and comfort of pregnancy pillows thus, attracting more clients and achieving market success. Consumers of North America can quickly access these pregnancy pillows through existing retail and e-commerce distribution channels. It brings about the growth of the market because if the product is easy to access, it will spread more widely and be available in many shops.

Asia Pacific is expected to grow at the fastest pace in the global pregnancy pillow market during the forecast period. Urbanization has been very fast and it has led to a change of lifestyle the living spaces tend to be smaller and the living style tends to be sedentary. Pregnancy pillows are now essential items for comfort and rest during sleeping and relaxing, especially in cities where space is less and stress levels are higher. In addition, China has the largest share of the market while the Indian market is the fastest market growing in the Asia-Pacific region.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global pregnancy pillow along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Leachco
• Boppy
• PharMeDoc
• Mom Cozy
• Queen Rose
• Mocer LLC (Bamibi)
• COYUCHI
• Babymoov
• Naomi Home
• Cozy Bump Corporation
• Medela AG
• Easy grow AS
• Babymoov
• Theraline UK
• BODYCUSHION
• AllerEase
• Bluestone
• Snoogle
• pregnancypillow.com
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2022, Quilt Comfort India's premier pregnancy pillow brand, offering the widest global range. With 20 unique products, the brand has sold 20,000 units, generating Rs 2.25 crore in revenue last year. Next, it plans to launch in the US, Mexico, and Canada markets, targeting Rs 50 crores in revenue for the upcoming financial year, starting in May 2022.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global pregnancy pillow market based on the below-mentioned segments:

Global Pregnancy Pillow Market, By Product Type

• J Shaped
• U Shaped
• C Shaped
• Others

Global Pregnancy Pillow Market, By Material Type

• Polyester Fiberfill
• Organic Filling
• Memory Foam

Global Pregnancy Pillow Market, By End-User

• Commercial
• Residential
• Hospitals
• Maternity Homes

Global Pregnancy Pillow Market, By Region

• North America
  • US
  • Canada
  • Mexico

• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa