Global Psyllium Market Insights Forecasts to 2033

• The Global Psyllium Market Size was Valued at USD 0.40 Billion in 2023
• The Market Size is Growing at a CAGR of 4.14% from 2023 to 2033
• The Worldwide Psyllium Market Size is Expected to Reach USD 0.60 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global Psyllium Market Size is Anticipated to Exceed USD 0.60 Billion by 2033, Growing at a CAGR of 4.14% from 2023 to 2033.

Market Overview

Psyllium, referred to as ispaghula, is the seed of a fleawort, particularly Plantago psyllium. It is used to treat obesity and acts as a laxative and bulking agent. It is used for manufacturing mucilage, also known as psyllium husk, which is hydrophilic and used for commercial purposes. Psyllium husk, psyllium husk powder, psyllium seeds, and psyllium industrial powder are the several types of psyllium. Psyllium has high nutritional values containing protein, fiber, and fats in its seed form. Because of various health benefits psyllium is extensively used in the medical field for relieving symptoms associated with disorders related to the digestive system, cardiovascular system, or fats in the body. Along with this, psyllium is also used in the food and beverage industry. Psyllium is traditionally used as a therapeutic herb in Asian countries due to its gut-cleaning and stool-softening effect. Psyllium is mainly used as a dietary fiber to relieve symptoms of both constipation and mild diarrhea, and occasionally as a food thickener. Moreover, the long-term consumption of psyllium in the diet helps to lower blood cholesterol levels, lower blood glucose levels in people with type 2 diabetes, and also produces a small reduction in systolic blood pressure. Thus, growing knowledge of its health-beneficial effects has driven the market expansion of psyllium. The incorporation of psyllium into different food and beverage formulations is indicative of the growing trend of functional foods that appeal to health-conscious customers.

Report Coverage

This research report categorizes the market for the global psyllium market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global psyllium market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global psyllium market.

Driving Factors

The growing health concerns due to rising cases of health issues such as cardiovascular disease and obesity, increasing the demand for psyllium due to its beneficiary effects on the function of the heart and weight management. The growing use of psyllium husk for preparing gluten-free bakery and vegan food products increasing the market demand for psyllium. Psyllium husk powder is also used as a thickening and binding agent in various beverage items and bakery products thus enhancing market demand in the food and beverage industry. The high product demand in regions focusing on promoting digestive wellness aids in the market growth of psyllium.

Restraining Factors

The availability of alternatives to psyllium such as synthetic fiber supplements that provide similar health benefits restrains the market growth. Further, the availability of various intestinal medicines reduces the need for psyllium thus hindering the psyllium market. The excessive consumption of psyllium husk may cause health complications to the patients medicated with carbamazepine and aspirin, thus restraining the market demand.   

Market Segmentation

• The organic segment is expected to hold the largest share of the global psyllium market during the forecast period.    

Based on the type, the global psyllium market is categorized into conventional psyllium and organic psyllium. Among these, the organic psyllium segment is expected to hold the largest share of the global psyllium market during the forecast period. The organic psyllium is grown without using synthetic pesticides, herbicides, or genetically modified organisms (GMOs) thus beneficial for consumers who are concerned about the harmful chemical and pesticide consumption. The organic farming principles, prioritize soil health, biodiversity, and sustainable agricultural practices which are environmentally friendly. Since health-conscious consumers are looking for natural and environmentally friendly dietary options increasing the market demand for psyllium in the organic segment.  

• The pharmaceutical and dietary supplement segment is expected to grow at the fastest CAGR during the forecast period.    

Based on the application, the global psyllium market is categorized into food and beverages, pharmaceutical and dietary supplements, animal feed, personal care, and cosmetics. Among these, the pharmaceutical and dietary supplement segment is expected to grow at the fastest CAGR during the forecast period. Due to the various health benefits of psyllium, it is extensively used in the production of laxatives and other gastrointestinal medications. Psyllium is available in the form of capsules, powders, and chewable tablets, making it easy for consumers to consume it as a dietary supplement. It boosts the nutritional value of various products, including baked goods, cereals, snack bars, and beverages. It is also added to smoothies, juices, and functional drinks to increase the fiber content, appealing to consumers looking for products that promote digestive health. Thus, all these factors are responsible for the growing psyllium market in the pharmaceutical and dietary supplement segment.

• The B2C segment is expected to hold a significant share of the global psyllium market during the forecast period.

Based on the distribution channels, the global psyllium market is categorized into B2B and B2C.  Among these, the B2C segment is expected to hold a significant share of the global psyllium market during the forecast period. The selling of psyllium in the form of psyllium husk powder directly to individual consumers. Psyllium husk powder is available in various retail channels, such as supermarkets, health food stores, online platforms, and pharmacies. It is available to consumers for personal use as well as for purpose of diet, health or cosmetic reasons.

Regional Segment Analysis of the Global Psyllium Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia-Pacific is anticipated to hold the largest share of the global psyllium market over the predicted timeframe.

Asia-Pacific is projected to hold the largest share of the global psyllium market over the forecast period. The growing urbanization and increasing pharmaceutical industry in the region has escalates the market of psyllium. The increasing geriatric population increasing the demand for psyllium as geriatric age group are more prone to have indigestion problems. India is one of the largest producers and exporters of psyllium accounting for about 80% of psyllium exports.  

North America is expected to grow at the fastest CAGR growth of the global psyllium market during the forecast period. The thriving demand for dietary supplements and natural medicine in medicinal sectors enhances the psyllium market. United States is India's leading importer of psyllium husk powder, aided by a flourishing supplementary market. Additionally, the presence of key market players in manufacturing dietary supplements likely to increase the market growth of psyllium. Furthermore, the increasing e-commerce portals for selling supplements and nutraceuticals with additional benefits of discounts and offers provide market opportunities in the region.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global psyllium market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• JYOT Overseas
• Keyur Industries
• Satnam Psyllium Industries
• Rajganga Agro Product Pvt.Ltd.
• Jyotindra International
• Virdhara International
• Shubh Psyllium Industries
• Ispasen Remedies
• Keyur Industries
• Satnam Psyllium Industries
• Abhyuday Industries
• Shree Mahalaxmi psyllium Pvt. Ltd.
• Shubh Psyllium Industries
• Urvesh Psyllium Industries
• Konpal Ispaghol
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Developments

• In February 2024, Manitoba Harvest, the hemp food behemoth, partnered with Brightseed, the bioactives pioneer, to produce Manitoba Harvest Bioactive Fiber, which includes psyllium husk fiber and Bio Gut Fiber, a component derived from repurposed hemp hulls.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global psyllium market based on the below-mentioned segments:  

Global Psyllium Market, By Type

• Conventional Psyllium
• Organic Psyllium

Global Psyllium Market, By Application

• Food and beverages
• Pharmaceutical and dietary supplements
• Animal feed
• Personal care
• Cosmetics

Global Psyllium Market, By Distribution Channel

• B2B
• B2C

Global Psyllium Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa