Global Retail Media Networks Market Insights Forecasts to 2033

• The Global Retail Media Networks Market  Size was Valued at USD 20.00 Billion in 2023
• The Market Size is Growing at a CAGR of 6.21% from 2023 to 2033
• The Worldwide Retail Media Networks Market  Size is Expected to Reach USD 36.54 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Retail Media Networks Market Size is Anticipated to Exceed USD 36.54 Billion by 2033, Growing at a CAGR 6.21% from 2023 to 2033.

Market Overview

A retail media network is an advertising infrastructure that consists of a collection of digital channels (such as websites and apps) provided by a retail corporation to third-party brands for various advertising reasons. Buying ad space on a retail media network can help businesses of all sizes improve their digital marketing strategy. Retail media can help firms promote in places where customers already spend their time. As previously stated, retail media refers to advertisements placed on a retailer's media network. Brands buy these advertising on these digital platforms to help shoppers discover and learn about them while shopping. Furthermore, online advertising, in-store advertising, loyalty cards, and vouchers are examples of retail marketing strategies. Thus, retail media companies are now targeting their audiences based on their location, income, and product selection behavior patterns. Retail media networks are fast expanding as customers' household incomes rise and e-commerce businesses enter the industry.

Walmart, Instacart, Amazon.com, Macy’s Media Network, and eBay Inc. are among the major retailers that have seen significant revenue gains after joining the trend. As you can see, the primary benefit of retail media for retailers is the additional revenue stream it delivers.

Many industry players accompany the market experience demonstration center for instance, In April 2024, Vericast launched "nCountR," the name of its in-store retail media platform, as well as the accompanying "Market Experience" demonstration facility.

Report Coverage

This research report categorizes the market for the retail media networks market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the retail media networks market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the retail media networks market.

Driving Factors

Several factors contribute to the growth of the retail media networks market. The key driver is the significant transition to online purchasing, which has been boosted by factors such as ease, a diverse product offering, and competitive online prices. As more consumers choose e-commerce, firms rely more on retail media networks to stay visible and relevant to their target audience. Furthermore, the growing popularity of retail subscription services such as Amazon Prime and Walmart has contributed to the market's expansion. Collaboration between retailers and brands is a key driver in the retail media networks market business. Retailers use customer data and insights to provide highly targeted advertising opportunities across their digital platforms.

Restraining Factors

Stricter data privacy laws, such as GDPR and the CCPA, may limit the information that merchants can gather and use for targeted advertising. This may make it harder to personalize ad experiences and measure campaign effectiveness. Retailers must build trust with brands about data protection and provide transparency in how ad money is earned and dispersed. This is crucial for building long-lasting connections with brands.

Market Segmentation

The retail media networks market share is classified into type, cloud deployment, and application.

• The search ads segment accounted for the largest revenue share over the forecast period.

Based on the type, the retail media networks market is categorized into search ads and displays ads. Among these, the search ads segment accounted for the largest revenue share over the forecast period. Search ads are commercials in which customers search for specific keywords. Search advertising is one of the most common kinds of advertising, in which advertisers pay (via an auction-based system) to have their ads appear above and below organic search engine results.

• The hybrid cloud segment is anticipated to grow at the highest CAGR during the forecast period.

Based on the cloud deployment, the retail media networks market is categorized into public cloud, private cloud, and hybrid cloud. Among these, the hybrid cloud segment is anticipated to grow at the highest CAGR during the forecast period. Retailers are increasingly using the hybrid cloud because it allows them to combine a variety of retail applications and workloads across public and private clouds. Retailers use hybrid clouds to serve important retail services including supply chain management, inventory management, customer relationship management, and e-commerce.

• The consumer goods segment is projected to hold a significant market share through the forecast period.

Based on the application, the retail media networks market is categorized into consumer goods, catering, and others. Among these, the consumer goods segment is projected to hold a significant market share through the forecast period. Retail media networks improve the shopping experience by presenting customers with relevant and tailored advertisements, allowing them to make more educated purchasing decisions. One such benefit is improved price management. With inflation and increased logistics costs, retailers are driven to increase prices to balance margins. When such decisions are made, consumers frequently bear the brunt of the consequences.

Regional Segment Analysis of the Retail Media Networks Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the retail media networks market over the predicted timeframe.

North America is projected to hold the largest share of the retail media networks market over the forecast period. North America is residence to some of the world's largest and most innovative merchants, such as Walmart, Amazon, and Kroger. These merchants have the resources and infrastructure to build sophisticated retail media networks. The region has a well-developed advertising technology ecosystem, which includes established companies such as Google and The Trade Desk. This encourages collaboration and accelerates the creation of creative solutions for retail media networks. North America has a high rate of internet and mobile penetration, which creates a large audience for online advertising and a strong foundation for programmatic buying in retail media networks. North American consumers are frequently ready to contribute data in exchange for personalized experiences. This allows retailers to collect valuable client information, which drives effective targeted advertising across their media networks.

Asia Pacific is expected to grow at the fastest CAGR growth in the retail media networks market during the forecast period. The retail sector in Asia Pacific is expanding rapidly as a result of economic growth and rising disposable incomes. This increase in retail activity creates an ideal setting for retail media networks. E-commerce is quickly expanding across Asia Pacific, especially in China and India. This creates a significant opportunity for online advertising and strengthens the appeal of retail media networks. The region has a large mobile user base. This offers retailers a unique opportunity to connect customers directly on their mobile devices through personalized advertising.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the retail media networks market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Walmart
• Alibaba
• Inter IKEA Systems B.V
• Instacart Ads
• Home Depot Media
• Target Brands Inc.
• Costco Wholesale Corporation
• Amazon.com
• eBay Inc.
• Kroger
• Macy’s Media Network
• Criteo
• Best Buy Advertising
• Adobe Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2024, Criteo, a commerce media firm, announced a strategic partnership with Microsoft Advertising to bring Microsoft Advertising's massive demand to Criteo's worldwide network of 225 retailers. Microsoft Advertising also aims to cooperate with Criteo as its preferred onsite media partner, introducing Criteo's monetization technologies to Microsoft Advertising's retailer clients and resulting in an even more unified retail media environment.

• In June 2024, GroupM, WPP's media investment hand, established a strategic agreement with Incremental, a leading impartial retail media solutions provider. The partnership expands GroupM's integrated commerce media offering by integrating Incremental's retail media forecasting, planning, and measurement capabilities into Open Media Studio, the end-to-end media delivery platform built by Choreograph and available to GroupM teams as part of WPP Open.

• In May 2024, Macy's Media Network appointed a new Vice President who formerly had a leadership role at Walmart Connect. This initiative shows that Macy's intends to expand its retail media network capabilities.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the retail media networks market based on the below-mentioned segments: 

Global Retail Media Networks Market, By Type

• Search Ads
• Displays Ads

Global Retail Media Networks Market, By Cloud Deployment

• Public Cloud
• Private Cloud
• Hybrid Cloud

Global Retail Media Networks Market, By Application

• Consumer Goods
• Catering
• Other

Global Retail Media Networks Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa