Global Salts and Flavored Salts Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Table Salt, Sea Salt, Himalayan Pink Salt, Organic Salt, Flavored Salt), By Application (Food Processing, Household Cooking, Culinary Applications, Industrial), By Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Online Retail Stores, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Salts and Flavored Salts Market Insights Forecasts to 2033

• The Global Salts and Flavored Salts Market Size was Estimated at USD 9.41 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 3.90% from 2023 to 2033
• The Worldwide Salts and Flavored Salts Market Size is Expected to Reach USD 13.79 Billion by 2033
• North America is Expected to Grow the fastest during the forecast period.

The Global Salts and Flavored Salts Market Size was worth around USD 9.41 Billion in 2023 and is predicted to Grow to around USD 13.79 Billion by 2033 with a compound annual growth rate (CAGR) of 3.90% between 2023 and 2033. The salts and flavored salts market is being driven by increasing demand for gourmet and specialty products, health consciousness and awareness, a rise in food and beverage innovation, and the rising popularity of natural and organic products.

Market Overview

The flavored salt and salt market is the industry that specializes in the manufacture, distribution, and sale of different varieties of salts, such as conventional salts and flavored salts. These are used mainly for seasoning, cooking, and as a food processing ingredient. The flavored salts are employed to enhance the food and beverage products' texture and flavor. Flavored salts also contain more minerals and are more soluble than regular salts. Consumers are becoming more attracted to strong and exotic flavors, driving a boom in demand for flavored salts due to their distinctive flavor profiles. Flavored salts, which are usually considered substitutes for regular table salt, allow consumers to cut down on sodium consumption while still adding flavor to their dishes. Companies are actively releasing new products under partnerships to accommodate the rising demand. For instance, in August 2023, Oryx Desert Salt, in collaboration with community-driven Backyard Farms (BYF), introduced its newest offering, Oryx Chilli Salt, showcasing the trend of co-op product launches.

Report Coverage

This research report categorizes the salts and flavored salts market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the salts and flavored salts market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the salts and flavored salts market.

Driving Factors

The increasing consciousness about the health implications of high sodium intake, including hypertension and cardiovascular conditions, has created a rising demand for salt substitutes and flavored salts, which are positioned as healthier alternatives. With the rising sophistication in the taste preferences of consumers, gourmet and premium salts like flavored salts, Himalayan pink salt, and smoked salts are increasingly becoming popular. The demand for distinctive and exotic flavor profiles in the culinary world has spurred demand for flavored salts that contain herbs, spices, or even truffle and citrus. Furthermore, companies continue to launch new flavors, textures, and packaging, which is making flavored salts a more convenient and appealing choice in kitchens.

Restraining Factors

Growing awareness regarding the health consequences of excessive sodium consumption, including hypertension, cardiovascular ailments, and kidney issues, has caused consumers to change. Individuals are consciously cutting down on salt intake, which may restrict demand for salts and flavored salts since they mainly have high sodium content.

Market Segmentation

The salts and flavored salts market share is classified into product type, applications and distribution channel.

• The table salt segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the salts and flavored salts market is divided into table salt, sea salt, himalayan pink salt, organic salt, and flavored salt. Among these, the table salt segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to table salt is a basic seasoning in kitchens across the globe, widely utilized for cooking, baking, and table seasoning. Its ubiquity in every home, restaurant, and food processing plant has established it as the most common form of salt. Table salt is widely utilized in the food processing sector, such as in packaged foods, canned foods, snacks, and processed meats. Its affordability and high availability render it the first choice for food producers.

• The food processing segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the application, the salts and flavored salts market is divided into food processing, household cooking, culinary applications, and industrial. Among these, the food processing segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven due to salt is found in extensive applications in food processing as a preservative to help increase the shelf life of foods like meat, fish, milk, and pickled vegetables. This preservative role has elevated salt to an essential ingredient for the food processing industry, particularly for processed foods and packaged goods.

• The supermarket/hypermarket segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the salts and flavored salts market is divided into supermarkets/hypermarkets, convenience/grocery stores, online retail stores, and others. Among these, the supermarket/hypermarket segment accounted for the majority share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to these stores providing a large assortment of products under one roof, such as various kinds of salt (table salt, sea salt, Himalayan pink salt, flavored salts, etc.), which appeals to consumers who like to purchase all their requirements in a single visit. These stores also provide offers, discounts, and loyalty schemes, which encourage customers to purchase more salt or experiment with new items like flavored salts at a lower price.

Regional Segment Analysis of the Salts and Flavored Salts Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA) 

Asia Pacific is anticipated to hold the largest share of the salts and flavored salts market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the salts and flavored salts market over the predicted timeframe. Asia Pacific is the most densely populated region, and nations such as China, India, and Japan are among the biggest consumers of salt. There is a cultural dependence on salt for cooking and preservation in these nations. Asia Pacific is also a key hub for food processing industries, and numerous global and regional players are based in the region, driving demand for salt and flavored salts even further.

North America is expected to grow at a rapid CAGR in the salts and flavored salts market during the forecast period. Gourmet cuisine's popularity in north America has created increasing demand for specialty salts and flavored salts. More consumers are opting to use flavored salts to flavor foods without having to use processed seasonings, in line with the natural and clean-label trend. Celebrity chefs and North American food bloggers have also driven demand for gourmet foods, such as flavored salts, by featuring them in recipes and cooking programs.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the salts and flavored salts market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cargill
• Goya Foods
• Murray River Salt
• Himalayan Crystal Salt
• Redmond Real Salt
• Salinas Natural Spices
• Badia Spices
• The Spice Lab
• Pillars of Salt
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In May 2024, ITC Limited, under its Aashirvaad brand, introduced Himalayan Pink Salt. Aashirvaad's variant contains no added colors and is rich in minerals such as calcium and magnesium.

• In April 2024, World Finer Foods declared a partnership with Cornish Sea Salt Company Ltd. The deal is to use World Finer Foods' distribution network to launch the premium, hand-harvested Cornish Sea Salt into a wider variety of food products so consumers can benefit from its distinctive taste and artisanal quality.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the salts and flavored salts market based on the below-mentioned segments: 

Global Salts and Flavored Salts Market, By Product Type

• Table Salt
• Sea Salt
• Himalayan Pink Salt
• Organic Salt
• Flavored Salt

Global Salts and Flavored Salts Market, By Applications

• Food Processing
• Household Cooking
• Culinary Applications
• Industrial

Global Salts and Flavored Salts Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience/Grocery Stores
• Online Retail Stores
• Others

Global Salts and Flavored Salts Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa