Global Sauna Market Insights Forecasts to 2033

• The Global Sauna Market Size was Valued at USD 832.8 Million in 2023
• The Market Size is Growing at a CAGR of 5.79% from 2023 to 2033
• The Worldwide Sauna Market Size is Expected to Reach USD 1462.7 Million by 2033
• Europe is Expected to Grow the fastest during the forecast period.

The Sauna Market Size is Anticipated to Exceed USD 1462.7 Million by 2033, Growing at a CAGR of 5.79% from 2023 to 2033.  

Market Overview

A business with one or more of these features, or a room or building intended for dry or wet heat sessions, is called a sauna. Bathers sweat due to the extreme heat and steam. Saunas have been an excellent benefit to homes and wellness centers for generations, providing several health advantages and a relaxing escape from daily worries. The increasing acceptance of home health installations, such as saunas, demonstrates this trend, as people seek spa-like experiences in their homes. This shift is motivates manufacturers to develop and provide affordable, space-saving sauna solutions for urban environments. According to numbers published by Finland Toolbox, the nation's deep-rooted sauna culture is demonstrated by the fact that 90% of people use saunas at least once a week, and 40% use them more than once. Regular use of saunas not only encourages a culture of health and relaxation but also raises awareness of sauna experiences around the world. Sauna use is widely accepted in culture, which encourages innovation in sauna services and technologies to satisfy the diverse needs of customers and open up new markets across the world.

Report Coverage

This research report categorizes the market for the sauna market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the sauna market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the sauna market.

Driving Factors

The market for saunas is increasing due to a number of factors such as rising awareness of their health benefits, cultural impact, and the growing trend of wellness tourism. Rising demand for various residential hot tubs and saunas in developed countries is also fuelling market expansion. Furthermore, customers prioritize their health and wellness and are willing to invest money in high-end wellness services. As a result, these home sauna and spa trends are projected to drive market expansion.

Restraining Factors

One significant factor restricting the growth of the sauna market is the availability of multiple alternatives to saunas. Substitutions to saunas include the spa and wellness industry, which provides a range of services for rest and restoration.

Market Segmentation

The sauna market share is classified into product and application.

• The traditional sauna segment holds the largest market share through the forecast period.

Based on the product, the sauna market is categorized into traditional sauna, infrared sauna, electric sauna, steam saunas/rooms, and others. Among these, the traditional sauna segment holds the largest market share through the forecast period. The traditional sauna segment is dominated due to the increasing popularity of wellness tourism, cultural impact, and increasing awareness of traditional sauna's health benefits are all contributing to the rise in demand for these types of facilities. Health-conscious customers are attracted to traditional saunas because they provide a distinct and authentic environment that promotes relaxation, detoxification, and enhanced circulation.

• The residential segment is anticipated to grow at the highest CAGR during the forecast period.

Based on the application, the sauna market is categorized into residential and commercial. Among these, the residential segment is anticipated to grow at the highest CAGR during the forecast period. The increased consumer attention on fitness, health, and at-home relaxation options is driving the growth. Increasing households are investing in saunas to boost their wellness routines as awareness of the advantages of frequent sauna use, such as enhanced cardiovascular health, stress reduction, and cleansing, develops.

Regional Segment Analysis of the Sauna Market 

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the sauna market over the predicted timeframe.

North America is projected to hold the largest share of the sauna market over the predicted timeframe. This dominance is due to saunas becoming a traditional aspect of commercial facilities includes gyms and spas and also in residential wellness spaces as customers place a greater priority on their health and relaxation. This demand is being driven by an environment that prioritizes investments related to health, rising disposable incomes, and the rise of wellness trends. Consumer interest is being fuelled by growing awareness of the therapeutic advantages of sauna use, which include stress reduction, better circulation, and detoxification.

Europe is expected to grow at the fastest CAGR growth in the sauna market during the predicted timeframe. In many European nations, including Finland and Sweden, where saunas are ingrained in the national tradition, using a sauna is an essential aspect of daily life. Long-standing sauna usage customs and growing consumer awareness of the advantages of frequent sauna use helps the industry. Innovative and traditional sauna solutions are becoming increasingly appealing in the residential and commercial sectors, due to in part to the European wellness trend that is propelling advancements in sauna technology and design.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the sauna market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Harvia Group
• KLAFS GmbH
• SAUNATEC
• TyloHelo Group
• Sauna360 Inc.
• SAWO Inc.
• Kotiharjun Sauna
• HUUM
• Syracuse Sauna King
• Effegibi
• Nordic Sauna
• Saunacore
• Duravit
• Physiotherm
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2024, Harvia Plc acquired 100% of the stock in ThermaSol Steam Bath LLC, an established US maker of luxury steam showers and steam rooms. This strategic acquisition broadens Harvia Group's sauna range by increasing its standing in the highly valuable steam market.

• In May 2024, Klafs designed the Taras outdoor sauna, which combines functionality and the design. With 23 floor plan variations ranging from glass fronts and panoramic and side views to transparent wood panelling or metallic finishes, clients can tailor their Taras sauna to the aesthetics of their outdoor environment.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the sauna market based on the below-mentioned segments: 

Global Sauna Market, By Product

• Traditional Sauna
• Infrared Sauna
• Electric Sauna
• Steam Saunas/Rooms
• Others

Global Sauna Market, By Application

• Residential
• Commercial

Global Sauna Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa