Global Scented Candles Market Insights Forecasts to 2033

• The Global Scented Candles Market Size was Valued at USD 3.24 Billion in 2023
• The Market Size is Growing at a CAGR of 3.9% from 2023 to 2033
• The Worldwide Scented Candles Market Size is Expected to Reach USD 4.75 Billion by 2033
• Europe Market is expected to grow the fastest during the forecast period.

The Global Scented Candles Market Size is anticipated to Exceed USD 4.75 Billion by 2033, Growing at a CAGR of 3.9% from 2023 to 2033. 

Market Overview

Scented candles are made with aromatic or essential oils and are intended to release a pleasing scent while they burn. Wax is usually used to make these candles; it might be beeswax, paraffin, soy-based, or a combination of other waxes. When the candle melts and the wax vaporizes, the aroma that was added to the wax during the production process disperses. In addition to masking odors in indoor settings, scented candles are popular because they might create a calming and pleasant atmosphere. Through the inhalation of pleasant scents, they are frequently used for aromatherapy, which promotes a sense of well-being and mood enhancement. To accommodate diverse tastes and events, scented candles are available in an array of sizes, styles, and fragrances. Furthermore, the market for scented candles will expand due to several factors, including expanding consumer awareness of these products, rising disposable income, an increase in spas and massage parlors, and rising use of environmentally friendly candles. On the other hand, throughout the projection period, the rapidly growing home décor market and increased investment in interior design will further provide a lot of new opportunities that will fuel the market's expansion for scented candles.

Report Coverage

This research report categorizes the market for the global scented candles market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global scented candles market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global scented candles market.

Driving Factors

As financial freedom has increased, there have been home renovation and decoration activities. The industry is expanding due to a boost in the variety of hotels, restaurants, wellness facilities, and religious institutions. The global scented candle market is expected to grow significantly as health clubs and social media influencers promote activities to reduce stress such as yoga and meditation. Furthermore, on a microscopic level, a passionate group of candle consumers and collectors who value the innovation and craftsmanship of scented candles contributes to the industry's overall growth. Scented candles, frequently mixed with essential oils, are a simple and effective way to get the advantages of aromatherapy. Consumers have grown in preference for natural and holistic health solutions, and aromatherapy candles fit perfectly. Apart from that, the easy availability of a variety of smells, allowing people to choose based on their therapeutic needs, is propelling the market growth. In addition, the market is being driven by a substantial rise in wellness and self-care habits, particularly in metropolitan regions where anxiety and lifestyle difficulties are prominent.

Restraining Factors

Consumers have grown aware of the potential health risks associated with the use of scented candles. Some scented candles contain hazardous chemicals and volatile organic compounds (VOCs), that can provoke allergies and respiratory issues, particularly in sensitive individuals. Reed diffusers, essential oil diffusers, air fresheners, and other home fragrance products compete aggressively with the scented candle market. These products contribute to market growth by serving as alternatives to traditional scented candles.

Market Segmentation

The global scented candles market share is classified into product type, wax type, and distribution channel.

• The container-based segment is expected to grow at the fastest pace in the global scented candles market during the forecast period. 

Based on the product type, the global scented candles market is divided into pillars, container-based, and others. Among these, the container-based segment is expected to grow at the fastest pace in the global scented candles market during the forecast period. Scented container-based candles were very popular, both in restaurants and for home decor. These scented candles are fantastic for achieving the right mood and atmosphere for a party. Pleasant scents are favored by millennials who seek to maintain a calm atmosphere and retain a positive attitude. These candles burn more efficiently than regular scented candles since the melted wax stays in the container and can be lit again, resulting in zero wax waste.

• The paraffin wax segment is expected to grow at the fastest pace in the global scented candles market during the forecast period.  

Based on the wax type, the global scented candles market is divided into soy wax, blended, beeswax, paraffin wax, and palm wax. Among these, the paraffin wax segment is expected to grow at the fastest pace in the global scented candles market during the forecast period. The scented candle market primarily uses paraffin wax for scented candles simply because of its easy availability and easy carrying, above other wax varieties. This industry's players are focused on combining paraffin wax with unique perfumes that engage well with their target audience. Moreover, they have made major efforts in R&D to produce remarkable products.

• The hypermarkets & supermarkets segment is expected to hold the largest share of the global scented candles market during the forecast period.

Based on distribution channels, the global scented candles market is divided into online stores, hypermarkets & supermarkets, convenience stores, and others. Among these, the hypermarkets & supermarkets segment is expected to hold the largest share of the global scented candles market during the forecast period. Hypermarkets and supermarkets feature a wide variety of scented candles to meet a variety of consumer needs, ranging from low-cost mass-market choices to more exclusive, luxury brands. They also offer a hands-on shopping experience, allowing consumers to physically inspect things, judge their quality, and smell the scents before making a purchase. In addition, the appearance of scented candles in these retail venues raises their profile to a wider consumer base, including people who aren't completely looking for such products but make impulse purchases.

Regional Segment Analysis of the Global Scented Candles Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global scented candles market over the predicted timeframe.

North America is anticipated to hold the largest share of the global scented candles market over the predicted timeframe. Consumers have a high spending wealth, which merges with an intense sense of personal wellness and home decor. Furthermore, the development of a large base of consumers who enjoy the atmosphere and smell that scented candles give is fueling market growth. Apart from that, the region is home to several known candle producers and artisanal brands, which is driving market growth. In addition, the market is being driven by a shift toward organic and eco-friendly products, which has resulted in a boost in demand for soy wax, beeswax, and natural scent candles. The region is projected to sustain its market lead over the forecast period, owing to the growing number of spa and massage parlors in Canada and the United States.

Europe is expected to grow at the fastest pace in the global scented candles market during the forecast period. Candles are used at restaurants, hotels, and other tourist attractions. In addition, it is a region where aromatherapy with scented candles is prominent. Furthermore, candle producers are following organic home décor trends by using organic raw materials like soy wax and beeswax, which is propelling the UK sector. For example, Devon Wick Candle Co., a UK-based candle producer, makes handcrafted candles comprised of pure soy wax due to its ecological benefits, bringing aroma and elegance without leaving any residue. This has resulted in an affinity for organic wax-based luxury candles in the UK.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global scented candles along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Archipelago Botanicals
• Illume Candle
• Jo Malone London
• Bath & Body Works, LLC
• Yankee Candle Company, Inc.
• Village Candle
• Diptyque Paris
• The White Company
• VOLUSPA
• Cire Trudon
• Capri Blue
• NEST New York
• Thymes, LLC
• L Brands
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In February 2024, The White Company has recently launched its latest fragrance, Tuscan Grove. The newest fragrance can be found in various products at The White Company such as scented candles, room spray, body care items, and others.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global scented candles market based on the below-mentioned segments:

Global Scented Candles Market, By Product Type

• Pillars
• Container-Based
• Others

Global Scented Candles Market, By Wax Type

• Soy Wax
• Blended
• Beeswax
• Paraffin Wax
• Palm Wax

Global Scented Candles Market, By Distribution Channel

• Online Stores
• Hypermarkets & Supermarkets
• Convenience Stores
• Others

Global Scented Candles Market, By Region

• North America
  • US
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa