Singapore Baby Personal Care Market Insights Forecasts to 2033

• The Singapore Baby Personal Care Market Size was valued at USD 68.8 Million in 2023.
• The Market Size is growing at a CAGR of 4.25% from 2023 to 2033
• The Singapore Baby Personal Care Market Size is expected to exceed USD 104.3 Million by 2033

The Singapore Baby Personal Care Market Size is anticipated to exceed USD 104.3 Million by 2033, growing at a CAGR of 4.25% from 2023 to 2033. The increasing concerns about baby health, awareness about personal hygiene of babies, and expansion of the organized retail sector are driving the growth of the baby personal care market in the Singapore.     

Market Overview

Baby personal care refers to the care of a baby’s skin, hair, and nails, as well as other personal care needs. Some of the basic baby personal care products include baby oil, baby powder, baby diapers, and baby wipes. The market is expanding due to rising demand for premium diapers and skin-safe cosmetics. Further, parents are required to purchase newborn skin care products composed of eco-friendly and organic materials to prevent chemical-induced skin irritation. There is a remarkable surge in e-commerce and digitalization due to parents' inclination toward online platforms to research, compare, and purchase baby care products. Parents who want to leave a better world for their kids are more likely to be influenced favorably by sustainable brands that emphasize social consciousness. Further, the growing consumer demand for organic and gluten-free baby food due to surging prioritizing for baby health and nutrition among parents is opening up new market opportunities.

Report Coverage

This research report categorizes the market for the Singapore baby personal care market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Singapore baby personal care market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Singapore baby personal care market.

Driving Factors

Babies' skin is extremely sensitive and is more vulnerable to skin irritation and infections than adult skin, requiring extra care and attention. For their babies' development and feeding, require high-quality items devoid of dangerous ingredients. Parents are becoming more and more demanding regarding hygiene products selected for their infants, which leads to driving the market demand for baby personal care products for maintaining hygiene and preventing nappy rashes. Further, key market players are spending money on promos and physical retail to lessen the impact of a single promotion contributing to driving the market growth.

Restraining Factors

The increased cost of baby personal care products due to substantially high product development and innovation costs is challenging the Singapore baby personal care market. Further, the strict regulation on chemical ingredients present in the products due to their potential health risk is hindering the market growth.

Market Segmentation

The Singapore Baby Personal Care Market share is classified into product and distribution channel.

• The cosmetics segment is anticipated to dominate the market during the forecast period.

The Singapore baby personal care market is segmented by product into cosmetics, toiletries, and others. Among these, the cosmetics segment is anticipated to dominate the market during the forecast period. Cosmetic products frequently used on an infant's skin, are baby shampoos, conditioners, soaps, and wipes. These solutions are easy to use and provide an effective solution for issues including dryness, infections, and diaper rashes, in addition to offering advantages like quick hydration and revitalized skin. The increasing preference for natural and organic skin and hair care products for babies and various online campaigns for promoting high-quality baby care products are driving the market.

• The hypermarkets & supermarkets segment is dominating the Singapore baby personal care market during the forecast period.       

Based on the distribution channel, the Singapore baby personal care market is divided into hypermarkets & supermarkets, specialty stores, and online. Among these, the hypermarkets & supermarkets segment is dominating the Singapore baby personal care market during the forecast period. Parent’s concern over the health and safety of their baby is driving the market demand in the hypermarkets & supermarkets segment as it enables checking details, trying, and selecting the product carefully before purchasing.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Singapore baby personal care market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Johnson & Johnson
• Kimberly-Clark Corp
• Essity AB
• DSG International Ltd
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In January 2024, The Parentinc, a pioneering parent-tech leader renowned for owning the largest content-community-commerce online platform for parents in the region, has officially completed the acquisition of Motherswork, the distinguished luxury retailer for mum, baby, and kids' products in Singapore and China.
• In December 2023, LyondellBasell and Pigeon Singapore – a market leader producing high quality mother and baby care products for Southeast Asia, Middle East, Africa and Oceania regions - announced their collaboration on advancing the sustainable research and development efforts in baby nursing bottles.

Market Segment

This study forecasts revenue at Singapore, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Singapore Baby Personal Care Market based on the below-mentioned segments:

Singapore Baby Personal Care Market, By Product

• Cosmetics
• Toiletries
• Others

Singapore Baby Personal Care Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• Online