Singapore Household Cleaner Market Insights Forecasts to 2033

• The Singapore Household Cleaner Market Size was valued at USD 287.5 Million in 2023.
• The Market is Growing at a CAGR of 4.73% from 2023 to 2033
• The Singapore Household Cleaner Market Size is expected to reach USD 456.5 Million by 2033

The Singapore Household Cleaner Market Size is anticipated to exceed USD 456.5 Million by 2033, Growing at a CAGR of 4.73% from 2023 to 2033. The increasing demand for natural cleaning products, awareness about hygiene, and development in the household cleaner sector are driving the growth of the household cleaner market in Singapore.     

Market Overview

Household cleaners are the consumer products used for cleaning surfaces, windows, and toilets. These products are designed specifically and used for cleaning and maintaining cleanliness within residential spaces. The ingredients in these cleaning products assist in removing dirt, stains, and germs while leaving surfaces sterilized, clean, and even fragrant. Cleaning products are essential for preserving hygiene since they eliminate germs and stop the spread of illness. Surfactants, phosphates, solvents, and other materials are found in all-purpose cleaners. Sometimes, aversive substances are added, such as denatonium, to deter children and animals from consuming it. The rising demand for chemical-free and organic cleaning solutions for human health safety is anticipated to provide lucrative market opportunities for household cleaners.

Report Coverage

This research report categorizes the market for the Singapore household cleaner market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Singapore household cleaner market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Singapore household cleaner market.

Driving Factors

The increasing consumer preference for sustainability and environmental consciousness surges the demand for eco-friendly household cleaners are propelling the market demand for household cleaner. Since the pandemic began, the proportion of Singaporeans who are concerned about their cleanliness has more than doubled. The increased awareness about hygiene has propelled the market demand for household cleaner. The creative packaging, brand building, and advertising are anticipated to increase household cleaning product sales, ultimately driving the market growth.

Restraining Factors

The rising concerns regarding the health and environmental impact of chemicals surge the demand for eco-friendly products which is challenging the Singapore household cleaner market. Geopolitical tension between countries, including the Russia-Ukraine war and the United States-China trade frictions, may disrupt supply chains, negatively affecting the import of cleaning products from these countries.

Market Segmentation

The Singapore Household Cleaner Market share is classified into type, ingredients, application, and distribution channel.

• The surface cleaner segment accounted for the largest market share during the forecast period.

The Singapore household cleaner market is segmented by type into surface cleaner, glass cleaner, toilet cleaner, specialty cleaner, bleaches, and others. Among these, the surface cleaner segment accounted for the largest market share during the forecast period. Surface cleaners are further categorized as furniture cleaners and other appliance cleaners. The primary purpose of surface cleaners is to rid surfaces of bacteria, stains, dust, clutter, and unpleasant odors. The availability of a range of specialty surface cleaners is driving market growth.   

• The chemical segment is anticipated to hold the largest market share during the forecast period.

The Singapore household cleaner market is segmented by ingredients into natural and chemical. Among these, the chemical segment is anticipated to hold the largest market share during the forecast period. Hypochlorite (bleach), alcohols, chlorine dioxide, hydrogen peroxide & peracetic acid, iodophor disinfectant, and quaternary ammonium compounds are some of the commonly used chemicals for cleaning and decontamination. The tighter regulations on chemical compounds in cleaning products lead to an increase in the sale price, driving the market.  

• The floor cleaners segment dominated the Singapore household cleaner market during the forecast period.

Based on the application, the Singapore household cleaner market is divided into bathroom cleaners, kitchen cleaners, floor cleaners, fabric care, and others. Among these, the floor cleaners segment dominated the Singapore household cleaner market during the forecast period. This category of floor cleaners available in the form of liquid cleaners, powders, sprays, and wipes aids in maintaining hygiene and aesthetics in homes. The rising demand for effective home cleaning solutions among consumers is driving the market.

• The supermarkets & hypermarkets segment dominated the Singapore household cleaner market with the largest market share during the forecast period.       

Based on the distribution channel, the Singapore household cleaner market is divided into supermarkets & hypermarkets, convenience stores, online retail, direct sales, and others. Among these, the supermarkets & hypermarkets segment dominated the Singapore household cleaner market with the largest market share during the forecast period. Household cleaners are readily accessible in supermarkets and hypermarkets. The changing consumer lifestyles, urbanization trends, rising disposable income, brand loyalty, and supply chain efficiency are driving the market growth in the supermarkets & hypermarkets segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Singapore household cleaner market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies

• Unilever
• Procter & Gamble
• Reckitt Benckiser
• SC Johnson & Son
• Henkel AG & Co. KGaA
• Clorox Company
• Kao Corporation
• Lion Corporation
• Selleys Singapore
• Green Kulture
• Colgate-Palmolive
• Church & Dwight Co., Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In August 2024, ReadyCare Signature, Malaysia’s leading brand of bio-based cleaning products, announced a strategic partnership with Unifood International Pte Ltd (Unifood) to distribute its products in Singapore.

Market Segment

This study forecasts revenue at Singapore, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Singapore Household Cleaner Market based on the below-mentioned segments:

Singapore Household Cleaner Market, By Type

• Surface Cleaner
• Glass Cleaner
• Toilet Cleaner
• Specialty Cleaner
• Bleaches
• Others

Singapore Household Cleaner Market, By Ingredients

• Natural
• Chemical

Singapore Household Cleaner Market, By Application

• Bathroom Cleaners
• Kitchen Cleaners
• Floor Cleaners
• Fabric Care
• Others

Singapore Household Cleaner Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retail
• Direct Sales
• Others