Global Skin toner Market Size, Share, and COVID-19 Impact Analysis, By Form (Fluid and Mist), By Product (Organic and Conventional), By Distribution Channels (Hypermarkets & Supermarkets, Cosmetic Stores, and Online), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033

Global Skin Toner Market Insights Forecasts to 2033

• The Global Skin Toner Market Size Was Estimated at USD 0.74 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 5.56% from 2023 to 2033
• The Worldwide Skin Toner Market Size is Expected to Reach USD 1.27 Billion By 2033
• North America is Expected to Grow the fastest during the Forecast period.

The Global Skin Toner Market was size was worth around USD 0.74 Billion in 2023 and is predicted to Grow to around USD 1.27 Billion by 2033 with a compound annual growth rate (CAGR) of 5.56 % between 2023 and 2033. The Market is driven by an extensive skincare routine, particularly among young adults who are ever more interested in taking care of healthy, radiant skin, which fuels market expansion. Skin. This is also supported by social media, as skincare bloggers and beauty firms advocate the use of every step in a skincare routine, including toners.

Market Overview

The skin toner market is defined as a type of skincare product that is applied to the skin after washing but before moisturizing. Its purpose is to remove any remaining impurities, balance the pH of the skin, and prime the skin to receive future skincare products more effectively. Toners are generally liquid in consistency and are applied using cotton pads, spritzed onto the face, or even by hand. This versatility increases the features of the user, making toners more attractive to a comprehensive consumer base. Skincare experts prescribe these toners to treat several skin ailments, such as pimples and acne. Moreover, the movement toward custom skincare regimens offers a possibility for businesses to provide personalized skin toner. Customizing products according to one's skin type, issues, and preferences is likely to drive consumer satisfaction and loyalty. Furthermore, 76% of individuals think social media has a positive impact on skin care. WGSN says, based on Google Trends, search interest around skincare rose 61% in the last year. In a 2023 global consumer survey, around 40% of Gen Z consumers wished for gender-neutral beauty products. Many cosmetic product manufacturers are increasing investment in R&D to develop and prepare greater quantities of natural or biological beauty products.

Report Coverage

This research report categorizes the skin toner market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the skin toner market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the skin toner market.

Driving Factors

The growing awareness of skincare products, especially among the international millennial population, is a key driver of market growth. Millennials are more aware of their skin health and are more likely to find and utilize skincare solutions, including skin toner. Additionally, support from skin specialists and dermatologists aids in market growth. With professionals recommending skin toners to treat different skin disorders, customers are more inclined to believe and use these products in their skin care. Moreover, toners for the skin are commonly prescribed to treat certain skin ailments like pimples and acne. The therapeutic action of some toners renders them highly sought-after remedies for people who wish to treat particular skin concerns. Furthermore, the increasing demand for sunscreen and cosmetic products by both genders propels the demand for toners. Toners are typically used as a component of beauty regimens to cleanse and purify the skin before the application of other cosmetic products, such as sunscreen and cosmetics.

Restraining Factors

The skin toner market is, people can develop skin sensitivity or allergic reactions to some ingredients that are regularly used in toners. This may discourage potential buyers from utilizing such products, resulting in narrow market coverage. Additionally, skin toners can be seen by certain consumers as being non-essential to their skincare regimens. This perception would influence purchasing habits, particularly in areas or demographics where skincare routines are not well developed or highly prioritized.

Market Segmentation

The skin toner market share is classified into form, product, and distribution channels.

• The fluid bags segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the form, the skin toner market is segmented into fluid and mist. Among these, the fluid segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to the lightness and easy ability to absorb, which allows it to fit any skin type, including sensitive and acne-prone skin. Additionally, fluid toners appeal to consumers as they offer hydration and balance without a heavy or oily residue, which makes them ideal for use daily, especially for more humid climates or for oily skin. Furthermore, K-beauty trends and multi-step skincare routines have universalized fluid toners as a must-follow step, greatly increasing their popularity in the market.

• The conventional segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the product, the global skin toner market is divided into organic and conventional. Among these, the conventional segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven by traditional skin toners that are comparatively cheaper than natural or organic versions, which are affordable for a wide range of consumers. Additionally, they can be found almost everywhere, like stores, pharmacies, and online shopping sites, increasing sales. Moreover, large cosmetic brands such as L'Oréal, Nivea, Neutrogena, and Garnier own the market through strong marketing and distribution channels.

• The hypermarkets & supermarkets segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the distribution channel, the global skin toner market is categorized into hypermarkets & supermarkets, cosmetic stores, and online. Among these, the hypermarkets & supermarkets segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to the generally stock-wide variety of skincare products, such as several brands and types of skin toners, to enable customers to compare products and make their judgments. Additionally, tend to offer competitive prices and promotional discounts, which means that price-conscious customers prefer them.

Regional Segment Analysis of the Skin Toner Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the skin toner market over the predicted timeframe.

Europe is anticipated to hold the largest share of the skin toner market over the predicted period. The dominance is due to the high cultural interest in skin care among European nations, especially markets like France, Germany, and the UK, which can be explained by the rising demand for toner. This has contributed to the rising trend of multi-step skin care routines where toners are used to sustain healthy skin. Furthermore, the European market is significantly moving towards clean beauty as customers look for toners with minimal or no harmful chemicals and high natural, sustainable content.

North America is expected to grow rapidly in the skin toner market during the forecast period. The market in the region is driven by a robust beauty and personal care products industry, and a high purchasing power parity is two of the most important factors that make the region dominate the market. Additionally, the US color cosmetics market is expected to grow by 10.1% in 2023, surpassing pre-pandemic levels. People in this age group have a lot of purchasing power and care more about how they appear in public.

Competitive Analysis:

The report offers an appropriate analysis of the key organizations/companies involved within the skin toner market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, business strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shiseido
• Debon HerbalBan
• Herbaline
• LUMENE
• Sea Breeze
• Zymo Cosmetics
• Kose
• Kao Corporation
• Burts and Bees
• The Procter and Gamble
• Lotus Herbals
• The Unilever
• The Body Shop International Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In March 2024, Korean Beauty launched a plethora of skincare ingredients and products. While sheet masks, rice water products, and snail mucin have gained roaring popularity, a new product is on the block: toner pads.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the skin toner market based on the below-mentioned segments:

Global Skin Toner Market, By Form

• Fluid
• Mist

Global Skin Toner Market, By Product

• Organic
• Conventional

Global Skin Toner Market, Distribution Channels

• Hypermarkets & Supermarkets
• Cosmetic Stores
• Online

Global Skin Toner Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa