Global Spa Services Market Size, Share, and COVID-19 Impact Analysis, By Spa (Hotel/Resort Spa and Destination Spa), By Service (Massage Therapies, Body Treatments, Salon Services, and Other), By Type (Affordable and Luxury), By End Use (Women and Men) and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Spa Services Market Insights Forecasts to 2033

• The Global Spa Services Market Size Was Estimated at USD 89.78 Billion in 2023
• The Market Size is expected to grow at a CAGR of around 8.30% from 2023 to 2033
• The Worldwide Spa Services Market Size is Expected to Reach USD 199.19 Billion by 2033
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Spa Services Market size was around USD 89.78 billion in 2023 and is predicted to grow to around USD 199.19 billion by 2033, with a compound annual growth rate (CAGR) of 8.30% between 2023 and 2033. Raising awareness of self-care and wellness. The demand for spa services has increased as people's attention has shifted to bettering their mental, emotional, and physical health.  One of the main factors propelling the expansion of the spa services sector is the rising demand for massage treatments.

Market Overview

The market for spa services worldwide refers to the sector that includes a broad range of wellness and personal care services with the goals of rest, renewal, and healing. These services are offered by day spas, hotel spas, medical spas, destination spas, resort spas, massages, facials, body treatments, aromatherapy, hydrotherapy, and other wellness therapies. Spa services, which are still seen as a luxury, have begun to reach middle-class people progressively. Translated from the Latin phrase Solus Per Aqua, the service means treatment through water. These services were first offered mostly in Europe in antiquity since it was thought that water could heal all illnesses.  Previously, bathing in thermal springs was a form of treatment.  A willingness to experience the union of the body, mind, and spirit has resulted in the use of a variety of therapies, including cutting-edge cryotherapy, LED therapy, sound therapy, hydrotherapy, and aromatherapy, among others.  Consequently, shifts in consumer attitudes will probably support product demand shortly. Many nations' governments implemented social distancing policies and lockdowns, which led to the temporary closure of spas and wellness facilities.

Report Coverage

This research report categorizes the spa service market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the spa services market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the spa services market.  

Driving Factors

The market for spas is anticipated to develop as a result of rapid urbanization. The term urbanization describes the migration of people from rural to urban areas as well as the rise in population density in urban areas. Additionally Demand for destination spas and spa holidays is being driven by shifting lifestyles and increased stress levels linked to urbanization. It is anticipated that the rising demand for personal care items will fuel the spa industry's future expansion. Products for personal hygiene, grooming, and beauty are referred to as personal care products. Essential oil-infused personal care products can improve the overall spa experience and offer aromatherapeutic benefits. Personal care products are essential for improving the spa experience because they promote relaxation, skin nourishment, stress relief, and improved skin texture.  

Restraining Factors

Many customers may be put off by the high expense of spa services, such as memberships, therapies, and treatments.  Expensive pricing structures may discourage people from attempting new treatments or regularly using spa services. Thus, market expansion may be constrained by the higher prices of the majority of packages, which are out of reach for the general public. Health and safety standards, licenses, and certifications are only a few of the rules and compliance requirements that apply to the spa service sector.  Furthermore, severe laws may limit market innovation and expansion, which would impede economic prospects.

Market Segmentation

The spa service market share is classified into spa, services, type, and end use.

• The hotel/resort spa segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the spa, the spa services market is divided into hotel/resort spa and destination spa. Among these, the hotel/resort spa segment accounted for the majority share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth can be attributed to changing traveler expectations and the growing integration of wellness options; the hotel and resort spa industry is expanding significantly. The industry is also growing as a result of new trends, including IV therapy, cryotherapy, and medically oriented services that are increasing spa options.

• The massage therapies segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the services, the spa services market is divided into massage therapies, body treatments, salon services, and others. Among these, the massage therapies segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth can be attributed to their health benefits and rising customer demand, massage services are becoming more and more popular in the spa services sector. Spas are adopting cutting-edge technologies, like touchless wellness loungers and sophisticated hydrotherapy systems, to improve massage experiences.

• The luxury segment led the highest share in 2023 and is expected to grow at a notable CAGR during forecast period.

Based on the type, the spa services market is divided into affordable and luxury. Among these, the luxury segment dominated the market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. With the rise of wellness tourism and travelers' need for restorative experiences in addition to leisure, luxury spa services are flourishing. Generating interest in upscale spa services including detoxification and anti-aging treatments.Seeing this change, luxury hotels and resorts have increased the range of wellness services they provide and frequently work with leading beauty companies, like the one between Bvlgari Hotels & Resorts and Augustinus Bader.

• The women segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the end use, the spa service market is divided into women and men. Among these, the women segment accounted for the highest share in 2023 and is projected to grow at a substantial CAGR during the forecast period. With younger female clientele seeking non-surgical beauty procedures, women continue to dominate the spa sector. Women in their 20s and 30s, in particular, are spending more money on wellness and beauty services and are adopting anti-aging and skin-rejuvenating procedures. Consequently, spas are broadening their services to appeal to this age group, emphasizing treatments that produce both short-term and long-term effects.

Regional Segment Analysis of the Global Spa Services Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the spa services market over the predicted timeframe.

Europe is anticipated to hold the largest share of the spa services market over the predicted timeframe. Europe's spa industry is flourishing as a result of rising consumer demand for wellness activities, especially thermal therapies like saunas. With many people eager to return to spas, the pandemic spurred a renewed focus on mental and physical health. The growth can be attributed to rising levels of disposable money among its citizens. Europe is predicted to maintain a strong market share for spa services.  The region's growing awareness of wellness has led to higher health spending, which in turn has increased market penetration. Furthermore, expanding travel and tourism in European nations like France and Germany is propelling the expansion of the regional market.  

Asia Pacific is expected to grow at a rapid CAGR in the spa services market during the forecast period. The spa services market's fastest-growing geographic category is Asia-Pacific. The growth can be attributed to the growing number of working professionals and their expanding disposable incomes, the region is expected to see a significant rise in revenue transactions. Additionally, the region's large populations particularly in China and India as well as the growing working population and their busy lifestyles are pushing people to seek out ways to decompress with massages and other beauty spa services. This is anticipated to boost the global spa market's revenue transactions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the spa services market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• AYANA Hospitality
• The Peninsula Hotels
• Hyatt Hotels Corporation
• Fairmont Hotels & Resorts
• Kempinski Hotels
• Marriott International, Inc.
• Aman Group S.a.r.l.
• The Ritz-Carlton Hotel Company
• Mandarin Oriental Hotel Group
• Rescue Spa
• Other

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In November 2024, Woodhouse Spas introduced a new range of treatments that combine advanced skincare technology with luxurious relaxation. Highlighting the offerings is the Glacial Gloss facial, which uses cryotherapy to reduce redness, melasma, and inflammation-related aging, promoting a radiant complexion. These innovative services aim to rejuvenate both skin and spirit, providing accessible, personalized skincare solutions at select locations.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the spa services market based on the below-mentioned segments: 

Global Spa Services Market, By Spa

• Hotel/Resort Spa
• Destination Spa

Global Spa Services Market, By Service

• Massage Therapies
• Body Treatments
• Salon Services
• Other

Global Spa Services Market, By Type

• Affordable
• Luxury

Global Spa Services Market, By End Use

• Women
• Men

Global Spa Services Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa