Global Sushi Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Sashimi, Nigiri, Chirashi, Maki, Uramaki), By Ingredient (Raw Fish, Cooked Seafood, Vegetarian/Vegan, Meat-Based, Mixed/Combo Sushi), By Distribution Channel (Retail, Larger Retailers, Discounters, Convenience Stores, Cash & Carry, Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Sushi Market Insights Forecasts to 2033

• The Global Sushi Market Size was Estimated at USD 5.42 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 7.89% from 2023 to 2033
• The Worldwide Sushi Market Size is Expected to Reach USD 11.58 Billion by 2033
• North America is Expected to Grow the fastest during the Forecast Period.

The global sushi market size was worth around USD 5.42 Billion in 2023 and is predicted to grow to around USD 11.58 Billion by 2033 with a compound annual growth rate (CAGR) of 7.89% between 2023 and 2033. The sushi market is fueled by rising health-conscious consumer demand, expanding awareness of Japanese food, and the development of sushi delivery services. Urbanization, rising disposable incomes, and demand for convenient, sustainable meals also fuel the market's growth. The development of new varieties of sushi offerings and fusion styles also contributes.

Market Overview

The sushi industry is the sector that deals in the manufacturing, distribution, and sale of sushi, a historical Japanese food comprising vinegared rice, fish, vegetables, and sometimes fruits from tropical countries. Sushi is a health food because of its low-fat composition, rich protein content, and the existence of omega-3 fatty acids. As consumers around the world become more health-conscious and focus on eating lighter, nutritious foods, sushi has gained popularity as a healthier alternative to traditional fast food or high-calorie meals. Sushi’s rise in global popularity is often attributed to the increasing availability of Japanese restaurants and the increasing acceptance of international cuisines. Moreover, advances in food technology and production have allowed for better preservation, packaging, and preparation of sushi. Innovations such as restaurant sushi robots, as well as enhanced refrigerated packaging for pre-packaged sushi, have made sushi more readily available and accessible, with quality being maintained despite mass production and distribution. Social media sites such as Instagram and TikTok have helped make sushi popular by making it a shareable, visually attractive food product. This web exposure has shaped food trends in terms of increasing demand for sushi and making it a popular dining choice among food connoisseurs and trend-followers.

Report Coverage

This research report categorizes the sushi market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the sushi market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the sushi market.

Driving Factors

Sushi has generally been viewed as a healthier food choice, especially because of its low-fat, high-protein nature and the availability of omega-3 fatty acids present in fish. As the world has moved towards healthier eating habits, the popularity of sushi has increased because it is viewed as a light and healthy meal option. In addition, the popularity of Japanese culture, including its food, worldwide has played an important role in the increasing demand for sushi. As Japanese food becomes increasingly accessible to consumers through restaurants, television shows, and social media, sushi has emerged as a mainstream dining choice, particularly in Western markets. Sushi has become a mainstream choice for fast, ready-to-consume meals, especially in fast-casual restaurants, supermarkets, and convenience stores. Pre-packaged sushi and sushi delivered through online delivery platforms make it easy for busy consumers, adding to its market expansion.

Restraining Factors

Sushi, especially with the use of raw fish such as tuna and salmon, demands good-quality and sometimes costly ingredients. This would increase the cost of sushi dishes for consumers and restrict its affordability, especially in lower disposable income markets. In addition, fresh, high-quality seafood supply is a key determinant for producing sushi. Where there is restricted access to fresh fish or logistics are problematic, companies can find it difficult to provide consistent quality, which might discourage customers and slow down market development.

Market Segmentation

The sushi market share is classified into product type, Ingredient, and distribution channel.

• The maki segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the sushi market is divided into sashimi, nigiri, chirashi, maki, and uramaki. Among these, the maki segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to maki sushi, especially the rolls, which present a broad selection of choices ranging from classic ingredients to more adventurous and fusion kinds, which appeal to a mass market. It suits various tastes and dietary types. Maki rolls are simple to transport and consume, and thus they remain a favorite when it comes to takeout, delivery, and casual dining.

• The raw fish segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the ingredients, the sushi market is divided into raw fish, cooked seafood, vegetarian/vegan, meat-based, and mixed/combo sushi. Among these, the raw fish segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The growth is driven due to raw fish is a foundation of genuine sushi, and it is well rooted in Japanese culture. Traditional sushi types such as nigiri and sashimi depend on raw, fresh fish, hence the most traditional and desirable among sushi enthusiasts.

• The larger retailers segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the sushi market is divided into retail, larger retailers, discounters, convenience stores, cash & carry, and others. Among these, the larger retailers segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The segmental growth is due to large retailers such as supermarkets and hypermarkets having wide networks, which enable them to cover a large number of consumers. Larger retailers sell pre-packaged ready-to-eat sushi, serving as a convenient alternative for busy consumers seeking an easy meal. Consumers can grab sushi when they shop for their daily groceries, which saves time and effort.

Regional Segment Analysis of the Sushi Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the sushi market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the sushi market over the predicted timeframe. Sushi is originally from Japan and is deeply rooted in the culture. In Japan, sushi is a meal as much as it is a part of the culinary heritage, which has helped to give it a huge market share. Sushi is highly consumed throughout the whole Asia-Pacific region, particularly in Japan, South Korea, and China. Sushi is a staple in Japan, and in other nations such as South Korea, sushi has been incorporated into contemporary dining culture.

North America is expected to grow at a rapid CAGR in the sushi market during the forecast period. The popularity of sushi in North America, particularly in the United States, has grown exponentially in recent decades. Sushi has developed from a novelty delicacy to a mainstream cuisine, adopted by a diverse array of consumers who are looking for healthier, lighter food. The incorporation of local ingredients into sushi and the development of new forms of sushi, including avocado rolls, tempura rolls, or spicy mayo rolls, has benefited from a wide appeal, furthering its market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the sushi market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Snowfox Group
• Genji, LLC.
• Eroy
• Planet Sushi
• Natsu
• Mowi
• Sushi Shop
• Sushiro
• Kura Sushi
• Sushi Train
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In February 2025, JJ Foodservice introduced a new range of premium Japanese-style short-grain rice specifically for sushi preparation, catering to sushi restaurants and consumers who wish to have an authentic sushi experience at home.

Market Segment

• This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the sushi market based on the below-mentioned segments: 

Global Sushi Market, By Product Type

• Sashimi
• Nigiri
• Chirashi
• Maki
• Uramaki

Global Sushi Market, By Ingredient

• Raw Fish
• Cooked Seafood
• Vegetarian/Vegan
• Meat-Based
• Mixed/Combo Sushi

Global Sushi Market, By Distribution Channel

• Retail
• Larger Retailers
• Discounters
• Convenience Stores
• Cash & Carry
• Others

Global Sushi Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa