Global Swimwear Market Insights Forecasts to 2032

• The Global Swimwear Market Size was valued at USD 19.55 Billion in 2022.
• The Market Size is Growing at a CAGR of 4.3% from 2022 to 2032.
• The Worldwide Swimwear Market Size is expected to reach USD 29.79 Billion by 2032.
• North America is expected to grow the fastest during the forecast period.

The Global Swimwear Market Size is expected to reach USD 29.79 Billion by 2032, at a CAGR of 4.3% during the forecast period 2022 to 2032.

Swimwear is a costume designed specifically for people who enjoy water-based activities or water sports such as swimming, water polo, surfing, water skiing, or even leisure activities such as sunbathing. It shields the wearer from chlorinated water in swimming pools and salts in seawater that can cause skin rashes. It is made from various fabrics such as polyester, nylon, spandex, and other blended fibers, which provide the elasticity, durability, and comfort needed for various water activities. Furthermore, swimwear has gained popularity as semi-casual wear, with consumers preferring to wear it to pool parties and outdoor venues such as restaurants and resorts. Swimwear today is not just a requirement for entering a pool; it is also becoming a fashion statement. It is used not only for competitive activities but also for regular surfing and aquatic fitness. Many women spend long hours in their swimwear by the pool or on the beach, so the swimmer must be not only functional but also stylish and fit their personality. Women's swimwear is available in a variety of bright colors, asymmetric designs, African and geometric prints, and classic yet modern silhouettes.

Driving Factors

Swimming is widely regarded as the most popular fitness and recreation activity. Swimming is becoming growing in popularity as a form of physical exercise among people of all ages. This, in turn, is laying the groundwork for the widespread purchase of swimwear products. Beaches are not only a popular vacation destination in some Western countries, but they also play an important role in the local culture of coastal communities. Many coastal towns and cities have developed a beach lifestyle centered on activities such as surfing, sunbathing, and beach volleyball, effectively increasing the market growth of swimwear products. Additionally, rising process innovation and technological advancements in developed economies are driving the market. The development of various advanced fabrics that retain their color for a longer period and are chlorine-resistant has further boosted market growth during the forecast period.

Restraining Factors       

Low-quality swimsuits are frequently made from cheap materials that may be harmful to the skin. Rough or abrasive fabrics, excessive synthetic fibers, or low-grade dyes and chemicals are examples of these materials. These materials can cause irritation, itching, and redness when they come into contact with the skin. Swimsuits should allow for proper ventilation and allow the skin to breathe.

Market Segmentation

By Material Insights

The polyester segment is expected to hold the largest share of the global swimwear market during the forecast period.

Based on the material, the global swimwear market is classified into nylon, polyester, spandex, and others. Among these, the polyester segment is expected to hold the largest share of the swimwear market during the forecast period. The growth can be attributed due to its durability and resistance to wear and tear. Swimwear made of polyester fibers lasts longer and is more resistant to chlorine, saltwater, and UV rays than other materials. This longevity interests customers who want their swimwear to last for several seasons. Furthermore, polyester swimwear dries quickly after getting out of the water, making it comfortable to wear both in and out of the water, promoting the segment's growth during the forecast period.

By End-User Insights

The women segment is witnessing significant CAGR growth over the forecast period.

Based on end-users, the global swimwear market is segmented into men, women and kids. Among these, the women segment is witnessing significant CAGR growth over the forecast period. Women are becoming more interested in swimwear because they want to look fashionable at the pool or beach. Women's demand for swimwear is also being driven by emerging trends such as bold colors, geometric prints, asymmetric designs, and classic yet modern shapes. As a result, designers are constantly updating swimwear and beachwear. Increased demand for specialized swimwear, such as thermal swimwear and swimwear with UV protection, is boosting the women end-user segment during the forecast period.

By Distribution Channel Insights

The offline segment is witnessing significant CAGR growth over the forecast period.

Based on the distribution channel, the swimwear market is segmented into online and offline. Among these, the offline segment is dominating the market with the largest revenue share over the forecast period. Swimwear is a clothing item that many people prefer to try on before purchasing due to fit and comfort concerns. Customers can try on different sizes and styles at offline stores, ensuring that they find the perfect swimsuit for their body type. Furthermore, physical stores provide personalized assistance from sales associates who can offer expert advice on selecting the appropriate swimwear based on a customer's body shape, style preferences, and intended use. These factors can improve the overall shopping experience and increase customer satisfaction, resulting in segment growth during the forecast period.

Regional Insights

Asia Pacific dominates the market with the largest market share over the forecast period.

Asia Pacific is dominating the market share over the forecast period. Consumer disposable income has increased as a result of economic growth in many countries across the region. As people's incomes rise, they have more money to spend on recreational activities such as beach vacations and water-related activities, which frequently necessitate the use of swimwear. Furthermore, Asia Pacific is home to a plethora of popular tourist destinations with stunning beaches and water attractions. Domestic and international tourists will drive demand for swimwear products as these countries' tourism industries grow.

The North America market is expected to grow at the fastest rate during the forecast period. Temperature, culture, tourism, and other factors have all contributed to the rapid growth of North American countries. North America has distinct seasons, with many regions experiencing hot summers. As summer temperatures rise, so does the demand for swimwear, as more people flock to beaches, pools, lakes, and water parks to cool off and enjoy outdoor activities. Furthermore, North America is a cruise tourism hub, with numerous cruise lines operating in the region. As a result, cruise passengers frequently require swimwear for onboard pools, water activities at ports of call, and beach excursions, adding to the rising demand.

List of Key Market Players

• Adidas AG
• Puma SE
• Nike Inc.
• Gap Inc.
• LVMH Moët Hennessy Louis Vuitton
• Arena Italia S.p.A.
• Haddow Group Plc
• Pentland Group PLC
• Swimwear Anywhere Inc.
• Boardriders, Inc.
• Perry Ellis International, Inc.
• Arena S.p.A
• PVH Corp.
• Zoke
• Jantzen Apparel LLC

Key Market Developments

• In June 2023, Skims, an American clothing brand, launched two swimsuit collections in its campaign programs that featured Kim Kardashian.
• In September 2022, The Summer House, an Indian fashion brand, launched its new swimsuit collection, 'New Swim,' which is made with ECONYL textile materials and is ideal for Indian consumers.
• In December 2021, Petty-boil, a swimwear company based in the United States, has introduced a new swimwear collection called 'The Cheeky Collection,' which is made of high-quality materials.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the global swimwear market based on the below-mentioned segments:

Swimwear Market, Material Analysis

• Nylon
• Polyester
• Spandex
• Others

Swimwear Market, End-User Analysis

• Men
• Women
• Kids

Swimwear Market, Distribution Channel Analysis

• Online
• Offline

Swimwear Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa