Taiwan E-commerce Market Size Insights Forecasts to 2032

• The Taiwan E-commerce Market Size was valued at USD XX Billion in 2022.
• The Market is growing at a CAGR of 9.1% from 2022 to 2032.
• The Taiwan E-commerce Market Size is expected to reach XX Billion by 2032.

The Taiwan E-commerce Market Size is expected to reach USD XX Billion by 2032, at a CAGR of 9.1% during the Forecast Period 2022 to 2032.

Market Overview

Electronic commerce (e-commerce) refers to businesses and individuals who buy and sell goods and services over the Internet. E-commerce can be conducted on computers, tablets, smartphones, and other smart devices and operates in a variety of market segments. E-commerce transactions provide access to nearly every imaginable product and service, including books, music, plane tickets, and financial services such as stock investing and online banking. As such, it is regarded as a highly disruptive technology. Rising internet penetration and smartphone use are expected to support the growth of the e-commerce sector in Taiwan. As the internet and cell phones become more widely used, consumer preferences shift toward online purchasing. Consumers are more reliant on digital devices than ever before, and mobile is expected to overtake desktop as the preferred channel for online shopping within the next five years. In Taiwan, social media has become extremely important for marketing products sold online. Facebook is the most popular method of digital marketing, with the majority of online vendors utilizing it as an effective marketing tool in Taiwan.

Report Coverage

This research report categorizes the market for Taiwan E-commerce market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Taiwan E-commerce market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Taiwan E-commerce market.

Driving Factors

The market growth was supported by the increase in total smartphone penetration, growth in online shoppers and a rise in the urban population. The availability of better deals and offers along with a change in consumer behaviour towards in-store has significantly affected the growth in the market and has changed the digital landscape in the industry. Furthermore, as Taiwan's e-commerce market expands, a growing number of younger shoppers prefer to shop online. The focus on timely delivery of household items, such as groceries, has significantly boosted their e-commerce sales. Moreover, these online platforms have redefined and established new consumer expectations, opening up new opportunities for market vendors present in Taiwan.

Restraining Factors

The most significant factor impeding the growth of the E-commerce market is the noticed lack of security and privacy issues associated with online shopping. Taiwanese firms are particularly wary of this issue, probably more for cultural reasons and the underdeveloped legal framework protecting electronic shopping. These factors can hamper the growth of the E-commerce market in Taiwan.

Market Segment

• In 2022, the apparel & footwear segment accounted for the largest revenue share over the forecast period.

Based on the product category, the Taiwan E-commerce market is segmented into food, beverage, tobacco products, personal care & household, apparel & footwear, accessories, furniture, toys, industrial & automotive, electronics & household appliances. Among these, the apparel & footwear segment has the largest revenue share over the forecast period. The number of online retail websites in Taiwan has increased as competition in the Taiwan online retail market has increased over the years.

• In 2022, the hypermarkets & supermarkets segment accounted for the largest revenue share over the forecast period.

Based on distribution channels, the Taiwan E-commerce market is segmented into hypermarkets & supermarkets, convenience stores & department stores, speciality stores, online, and others. Among these, the hypermarkets & supermarkets segment has the largest revenue share over the forecast period. Hypermarkets & supermarkets maintain a large variety of goods and thus, help customers in the selection of the best products. As Supermarket is a large-scale retail organization and deals in almost all the goods and services of daily use by consumers, it needs a huge amount of capital to be invested.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Taiwan E-commerce market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shopee Taiwan
• Momo.com Inc.
• ET Mall
• PChome Online
• BigGp
• President Chain Store Corp
• Apple Inc
• Eastern Media International Corp
• Rakuten I             nc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2021 to 2032. Spherical Insights has segmented the Taiwan E-commerce market based on the below-mentioned segments:

Taiwan E-commerce Market, By Product Category

• Food &Beverage

• Tobacco Products
• Personal Care & Household
• Apparel & Footwear
• Accessories
• Furniture
• Toys
• Industrial & Automotive
• Electronics & Household Appliances
• Others

Taiwan E-commerce Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores & Department Stores
• Specialty Stores
• Online
• Others