Global Taste Modulator Market Size Insights Forecasts to 2032

• The Global Taste Modulator Market Size was valued at USD 1.4 Billion in 2022.
• The Market Size is Growing at a CAGR of 6.39% from 2022 to 2032
• The Worldwide Taste Modulator Market Size is expected to reach USD 2.6 Billion by 2032
• Asia Pacific is expected to Grow the fastest during the forecast period

The Global Taste Modulator Market Size is expected to reach USD 2.6 Billion by 2032, at a CAGR of 6.39% during the forecast period 2022 to 2032.

Taste modulators are products that change or improve the food and drink taste. While preserving and improving the taste and flavor of food items, they are used for reducing the quantity of salt, sugar, or fat in those products. Taste modulators are increasingly used in the food sector to improve the flavor of food products. A taste modulator operates as a taste receptor, either directly binding to a flavor element in the same way that a key fits into an ignition or supplying an outlet to allow ions to flow level into a taste unit. These interactions result in signals being sent to the brain, which registers a specific taste sense. With the introduction of new stevia-based products, a variety of flavor modulators have been created to assist in covering up their bitter, licorice-like aftertastes. The global demand for taste modulators is increasing as the number of individuals suffering from chronic diseases such as cancer, heart disease, and diabetes rises, encouraging people to start more nutritious diets, which will eventually drive the global market for taste modulators. Furthermore, public health initiatives and government laws targeting limiting sugar intake have prompted the usage of taste modulators to provide sweetness enhancement without the use of excessive added sugars. With natural and recognizable ingredients, clean-label products are becoming more and more popular with consumers.

Driving Factors

Diabetes and obesity are becoming more common worldwide. Soft drinks with added sugar are a major source of extra calories and glycemic load in the diet. Obesity increases the risk of a variety of diseases, including Type 2 diabetes and cancer. Sugar substitutes, such as high-intensity sweeteners, reduce sucralose concentration while maintaining sweetness intensity. However, they produce off-tastes in the finished product. Sweet modulators help to eliminate these off-tastes while keeping food and beverages low in calories. To combat the negative health effects of predominantly sedentary lifestyles, developed countries have seen an increase in demand for healthier, low-caloric foods and sweeteners.

Restraining Factors

Several synthetic modulators, such as the acids butyric acid and carvacrol, can be injurious to a person's health. Toxic substances are also present in natural flavors produced from fruits or plants. Toxic substances of this type can be detrimental to the human body and pose health risks if not handled properly. Regulatory authorities, government agencies, and non-governmental organizations (NGOs) are all playing important roles in promoting consumer knowledge about the health risks of food additives. These effects are expected to limit the expansion of the flavor modulators market during the forecast period.     

Market Segmentation

By Type Insights

The sweet modulators segment dominates the market with the largest revenue share over the forecast period.

On the basis type, the global taste modulator market is segmented into sour modulators, bitter modulators, sweet modulators, and salt modulators. Among these, the sweet modulator segment is dominating the market with the largest revenue share over the forecast period. They are used to minimize the amount of sugar in food and beverages while maintaining or enhancing its sweetness. Sugar has a high-water solubility and transfers swiftly through saliva from a beverage to the sweetness receptors on the tongue, causing sweetness to be perceived immediately. Sucrose has no aftertaste and a high sweetness peak. Sugar delivers a gradual onset since it is less water-soluble and migrates slowly from liquid to receptor. Additionally, sugar is more hydrophobic and sticks to hydrophobic tongue proteins, giving the impression of a lasting flavor.

By Application Insights

The beverage segment accounted for the largest revenue share over the forecast period.

On the basis of application, the global taste modulator market is segmented into food, beverage, and pharmaceutical. Among these, the beverage segment dominates the market with the largest revenue share over the forecast period. In order to control the sugar level while keeping taste, sweetness modulators are necessary for a variety of regularly consumed beverages, including those made with dairy, alcohol, or functional ingredients, among others. Alcoholic beverages also need a masking modulator to cover up the bitter flavors. A masking modulator is also required in alcoholic beverages to disguise the bitter flavors. The rising consumption and demand for beverages around the world have an impact on the requirement for modulators in beverage applications.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America dominates the market with the largest market share over the forecast. An increase in consumer health consciousness and the presence of major players like Ingredion (US) and International Flavour & Fragrant (US) in the taste modulators market are the primary drivers of the modulators in North America. Consumers' willingness to pay for supplements and food and beverage products has Grown significantly in recent years as a result of rising health awareness among consumers. Since the customers' Growing choice for foods with good nutrition and their adoption of low-calorie, low-fat foods. In response to shifting consumer demand, many companies have developed a variety of taste modulators, including salt modulators, fat modulators, and sweet modulators.

Asia Pacific, on the contrary, is expected to Grow the fastest during the forecast period. The demand for food and beverages with various health claims, such as reduced calories, reduced sugar, or reduced sodium, has been driven by Asian consumers' increased health consciousness, particularly in China, Japan, Australia, India, and other Asian countries.  In order to decrease consumer obesity and diabetes rates, governments in nations like Thailand, Singapore, Australia, India, Hong Kong, and others have enacted steep sugar taxes. As a result, the food and beverage industries have turned to sugar substitutes to meet consumer demand for flavoured and sweetened beverages.

List of Key Market Players

• DSM
• Ingredion
• Kerry
• Firmenich
• Sensient Technologies
• International Flavors and Fragrances
• Symrise
• The Flavor Factory
• Carmi Flavor & Fragrance
• Flavorchem Corporation
• Senomyx
• Koninklijke

Key Market Developments

• In June 2022, Firmaich (Denmark) and Koninklijke DSM N.V (Netherlands) announced their merger. One of the top innovators in tastes and flavors is Firmenich. The company's market position in the areas of nutrition, wellness, and beauty will be strengthened thanks to this combination.
• In February 2022, Dupont's Nutrition & Biosciences was successfully integrated by International Flavours & Fragrances Inc.  As a result of the merger agreement between IFF and DuPont. According to the agreement, the combined company is worth USD 45.4 Billion. This will allow IFF to expand into new markets and serve a wider range of customer groups with its taste modulator product.

Market Segment

This study forecasts global, regional, and country revenue from 2020 to 2032. Spherical Insights has segmented the global taste modulator market based on the below-mentioned segments:

Taste Modulator Market, Type Analysis

• Sour Modulators
• Bitter Modulators
• Sweet Modulators
• Salt Modulators

Taste Modulator Market, Application Analysis

• Food
• Beverage
• Pharmaceutical

Taste Modulator Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa