Global Tea & Tea-Based Beverages Market Insights Forecasts to 2033

• The Global Tea & Tea Based Beverages Market Size was Estimated at USD 54.37 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 5.67% from 2023 to 2033
• The Worldwide Tea & Tea Based Beverages Market Size is Expected to Reach USD 94.34 Billion by 2033
• North America is expected to grow the fastest during the forecast period.

The Global Tea & Tea-Based Beverages Market size was valued at USD 54.37 billion in 2023 and is projected to reach USD 94.34 billion by 2033, growing at a CAGR of 5.67% from 2023 to 2033.The global market for tea and tea-based beverages has truly progressed with time, mostly through the influences of the regions and cultures of consumers. The increasing number of health-conscious customers opting for the least stimulating beverage has made tea the number one choice for all.

Market Overview

The tea and tea-based beverages market is the international market for producing, distributing, and selling the various kinds of tea and drinks originating from tea leaves or consumption of beverages using tea as the base. Such consumption includes hot and cold tea, easily consumed presweetened or unsweetened RTD tea products, brewed herbal teas, and other related beverages with extracts, infusions, or flavors of tea. The international market for tea and tea-based beverages produced from tea features a beautiful heritage and enjoys growing popularity along with varied preferences among consumers throughout the world. Tea is derived from the Camellia sinensis plant, which has a distinct aroma and flavor along with its health advantages and importance to various regions. Such information has led to the growing interest of consumers in knowing the actual source of tea and tea drinks and their associated health benefits. This is driving demand in the market for many mixtures and varieties of tea and tea beverages.

Report Coverage

This research report categorizes the tea & tea-based beverages market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the tea & tea-based beverages market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the tea & tea-based beverages market.

Driving Factors

Increased consumer awareness regarding health and wellness benefits resulting from the consumption of tea. Tea is an antimicrobial with antioxidant properties, claimed to be helpful in weight management and a reason for well-being by getting the body hydrated. These roles are in line with consumer trends that increasingly spot healthier lifestyles. The booming trend towards premiumization and specialty tea, such as organic and artisanal varieties, symbolizes consumer demand for top-notch, ethical, and unusual-tasting products.

Restraining Factors

The tea and tea-based beverage market has been badly affected by climate change. This crop is very sensitive to weather patterns and climatic conditions. It requires a unique set of conditions for growth, such as a cool and moist climate. Hence, the quality and quantity of tea produced are affected by changes in temperature and rainfall patterns.

Market Segmentation

The tea & tea-based beverages market share is classified into category, form, and product type. 

• The organic segment held the biggest share in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the category, the tea & tea-based beverages market is divided into organic and conventional. Among these, the organic segment held the biggest share in 2023 and is expected to grow at a significant CAGR during the forecast period. The growth is driven by fast-growing consumer expectations, natural and sustainably sourced beverages, the demand for organic teas, and other traditional specialty beverages that are gaining momentum against health trends and environmental sustainability.

• The ready-to-drink segment accounted for the highest share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the form, the tea & tea-based beverages market is divided into ready-to-drink, loose tea powder, and tea bags. Among these, the ready-to-drink segment accounted for the highest share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. This segmental growth is attributed to the convenience and variety in flavors and functional formulations that have made ready-to-drink teas popular among on-the-go consumers looking for health-oriented beverage alternatives.

• The tea blends segment dominated the tea & tea-based beverages market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the product type, the tea & tea-based beverages market is divided into green tea, black tea, oolong tea, fruit/herbal tea, tea blends, and others. Among these, the tea blends segment dominated the tea & tea-based beverages market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to consumer preference for a wide range of flavors, scents, and other healthy herbal ingredients, such as infused honey, cinnamon, and lemon flavors, which has increased the market penetration of blended tea-based beverages over the years. Soft drink teas and tea-based drinks have grown in popularity due to their widespread availability in almost every flavor at a low cost.

Regional Segment Analysis of the Tea & Tea-Based Beverages Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the tea & tea-based beverages market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the tea and tea-based beverages market over the predicted timeframe. The region would have origins rich with cultures of tea, as in countries such as China, India, and Japan, where tea made up part of the very living. Their high-rate consumption is a factor of tradition and the increase in the number of proponents for specialty and premium teas among the younger generation. The thriving culture has its significance in the heritage around tea consumption and the practices of popular traditional tea ceremonies as a whole, thereby fortifying the region's uppermost market position in Asia-Pacific.

North America is expected to grow at the rapid CAGR of the tea & tea-based beverages market during the forecast period. Healthier preference for beverages among consumers and awareness and growing promotions regarding the health benefits of tea consumption have contributed to the rising demand for green and herbal teas. The availability of new products such as ready-to-drink teas and specialty blends also fuels growth in the market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the tea & tea-based beverages market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Unilever
• Tata Global Beverages
• Associated British Foods plc
• Nestlé S.A.
• The Coca-Cola Company
• PepsiCo, Inc.
• Starbucks Corporation
• Ito En, Ltd.
• The Republic of Tea
• Harney & Sons Fine Teas
• Dilmah Ceylon Tea Company PLC
• Bigelow Tea Company
• Celestial Seasonings, Inc.
• Twinings of London
• Yogi Tea
• Teavana Corporation
• Tazo Tea Company
• The Hain Celestial Group, Inc.
• Barry's Tea
• Numi Organic Tea

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In November 2022, Dabur India Limited offered one of the best Dabur Vedic Teas using black tea made of more than thirty ayurvedic herbs, immunity-improving, and health-adventurous features. The ingredients include cardamom, ginger, tulsi, etc.

• In November 2022, Tata Consumer Products launched Tetley Green Tea with tulsi flavor, adding a variety of green teas. Green tea's high vitamin C content increases immunity.

Market Segment

• This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the tea & tea-based beverages market based on the below-mentioned segments: 

Global Tea & Tea Based Beverages Market, By Category

• Organic
• Conventional

Global Tea & Tea Based Beverages Market, By Form

• Ready To Drink
• Loose Tea Powder
• Tea Bags

Global Tea & Tea Based Beverages Market, By Product Type

• Green Tea
• Black Tea
• Oolong Tea
• Fruit/Herbal Tea
• Tea Blends
• Others

Global Tea & Tea Based Beverages Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa