Global Trade Show and Exhibit Tapes Market Insights Forecasts to 2033

• The Market Size is Growing at a 4.3% CAGR from 2023 to 2033.
• The Worldwide Trade Show and Exhibit Tapes Market Size is Expected to Reach a Significant Share by 2033.
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Trade Show and Exhibit Tapes Market Size is Expected to Reach a Significant Share by 2033, Growing at a 4.3% CAGR from 2023 to 2033.

Market Overview

Tapes are versatile materials that contain a flexible backing material coated with an adhesive component on one or both sides. They are made of sticky resources that can be permanent, removable, or repositionable, depending on the level of tackiness required and the intended use. Double-sided tape, hook and loop tape, carpet tape, and masking tape are some of the different types available. They have a range of backing materials, including paper, polyvinyl chloride (PVC), polyester, cloth, and foam. The growing need for tapes during trade fairs and exhibitions for carpet installation and securing, booth construction and decoration, signage mounting, and other purposes is expanding the global trade show and exhibit tapes market. Furthermore, the expanding global exhibition industry trend of firms and enterprises showcasing their products and services is fueling the trade show and exhibit tapes market. Furthermore, tapes have advantages over more traditional bonding methods including screws, rivets, and liquid adhesives. They offer lightweight, adaptable bonding solutions that improve product performance while allowing for more creative design alternatives and less material waste. These factors are growing the use of tapes at trade exhibitions and driving the worldwide trade show and exhibit tape market.

Report Coverage

This research report categorizes the market for the global trade show and exhibit tapes market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global trade show and exhibit tapes market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global trade show and exhibit tapes market.

Driving Factors

The event and exhibition market has grown significantly in recent years, driven by factors such as increased corporate expenditure on marketing and branding, technological improvements that improve event experiences, and the growing popularity of experiential marketing. As the event and exhibition markets increase, this will boost the global trade show and exhibit tape market. Furthermore, trade shows, exhibitions, digital activation, sports leagues, rural expansion, and government-initiated projects are the top growth drivers for the trade show and exhibit tapes industry, followed by intellectual property (IP), personal events, product launches, mini-metros expansion, and below-the-line marketing spending. Furthermore, globalization has increased the reach and scale of events, hence expanding the worldwide trade show and display tapes industry.

Restraining Factors

Price fluctuations might have an impact on the manufacturing costs and profitability of tape manufacturers. While technological advancements have fostered market growth, they can also provide challenges for tape manufacturers. Market share might be lost if new technologies are not developed and implemented. Customers have high expectations for the dependability, performance, and durability of tape. Furthermore, the cost of attending exhibitions might be prohibitively expensive for some consumers, resulting in lower attendance and overall market growth, as well as impeding the simultaneous expansion of the worldwide trade show and exhibit tapes markets.

Market Segmentation

The global trade show and exhibit tapes market share is classified into tape type, application, and end-user.

• The carpet tape segment is expected to hold the largest share of the global trade show and exhibit tapes market during the forecast period.   

Based on the type, the global trade show and exhibit tapes market is divided into double-sided tape, hook and loop tape, carpet tape, and masking tape. Among these, the carpet tape segment is expected to hold the largest share of the global trade show and exhibit tapes market during the forecast period. Carpet tape is a pressure-sensitive tape with adhesive on both sides. Its goal is to temporarily or permanently bind carpets to various surfaces, such as concrete or tile, and it might be easily removed without leaving a trace. Carpet tape is versatile enough to be used at trade shows and exhibitions. Because of these characteristics, the carpet tape segment currently dominates the worldwide trade show and exhibit tapes market.

• The carpet installation and securing segment is expected to grow at the fastest CAGR in the global trade show and exhibit tapes market during the forecast period.   

Based on the application, the global trade show and exhibit tapes market is divided into carpet installation and securing, booth assembly and decoration, signage mounting, and others. Among these, the carpet installation and securing segment is expected to grow at the fastest CAGR in the global trade show and exhibit tapes market during the forecast period. Tape is used to fix the carpet and keep it from wrinkling or sliding; however, proper carpet installation and securing are required. Furthermore, the carpet installation and securing industry is expanding as carpet is widely used at trade shows and exhibitions.

• The exhibitors segment is expected to grow at the fastest CAGR in the global trade show and exhibit tapes market during the forecast period.   

Based on the end-user, the global trade show and exhibit tapes market is divided into trade show organizers and exhibitors. Among these, the exhibitors segment is expected to grow at the fastest CAGR in the global trade show and exhibit tapes market during the forecast period. The importance of tape in exhibitions is expanding dramatically since exposition management tasks such as carpet installation and securing, booth assembly and decoration, signage mounting, masking, and others demand a large volume of tape. These reasons are helping to drive the expansion of the exhibitors segment in the global trade show and exhibit market.

Regional Segment Analysis of the Global Trade Show and Exhibit Tapes Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Europe is anticipated to hold the largest share of the global trade show and exhibit tapes market over the predicted timeframe.

Europe is anticipated to hold the largest share of the global trade show and exhibit tapes market over the predicted timeframe. The region's dominant position is due to its various economies, rich cultural heritage, and well-developed event infrastructure. European cities such as London, Paris, Frankfurt, and Barcelona are well-known worldwide for hosting important events, exhibits, and trade shows in a wide range of industries. The increase in the trade fair and exhibition industry is driving up demand for tapes in Europe. Furthermore, international businesses and organizations find the region an appealing option to exhibit their products and services due to its robust connectivity, vast transportation networks, and top-notch exhibition venues. Furthermore, the well-established event industry is growing its usage of tapes for event management. These factors are contributing to the growth of the trade show and exhibit tapes market in Europe.

Asia Pacific is expected to grow at the fastest pace in the global trade show and exhibit tapes market during the forecast period. This is because of the rapidly rising economies of China, India, and Southeast Asian countries, the region has seen considerable growth in the number of events and exhibitions. Because of the increased number of trade fairs and exhibits, the demand for trade show and exhibit tapes is growing. Furthermore, the industry's growth has been assisted by the region's increased investments in infrastructure development and the emergence of modern exhibition facilities.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Alanson Products
• Intertape Polymer Group Inc.
• SafetyTac
• Talon Packaging, Inc.
• ORAFOL Europe GmbH.
• Advance Tapes International.
• tesa Tapes (India) Private Limited
• Coroplast Fritz Müller GmbH & Co.
• Pro Tapes
• Afera
• Others
•  

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global trade show and exhibit tapes market based on the below-mentioned segments: 

Global Trade Show and Exhibit Tapes Market, By Tape Type

• Double-Sided Tape
• Hook and Loop Tape
• Carpet Tape
• Masking Tape

Global Trade Show and Exhibit Tapes Market, By Application

• Carpet Installation and Securing
• Booth Assembly and Decoration
• Signage Mounting
• Others

Global Trade Show and Exhibit Tapes Market, By End-User

• Trade Show Organizers
• Exhibitors

Global Trade Show and Exhibit Tapes Market, Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa