Global Turmeric Milk Mix Market Insights Forecasts to 2033

• The Global Turmeric Milk Mix Market Size was Valued at USD 138.8 Million in 2023
• The Market Size is Growing at a CAGR of 5.87% from 2023 to 2033
• The Worldwide Turmeric Milk Mix Market Size is Expected to Reach USD 245.5 Million by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Turmeric Milk Mix Market Size is Anticipated to Exceed USD 245.5 Million by 2033, Growing at a CAGR of 5.87% from 2023 to 2033.

Market Overview

Turmeric contains curcumin, it has anti-inflammatory and antioxidant qualities that improve general health and well-being. Antioxidants are often found in turmeric milk. The body is shielded from oxidative stress by antioxidants, which prevent cell damage. Antioxidant-rich diets have been demonstrated to lower the risk of infections and illnesses. Research studies have demonstrated that eating a lot of turmeric lowers joint inflammation. The additional components of turmeric milk include curcumin, ginger, and cinnamon, all of which have strong anti-inflammatory qualities. Turmeric is a wealthy golden-orange spice that enhances food's color, flavor, and nutritional value. Furthermore, on 28^th August 2020, ‘’Golden Milk Products’’ Launched in Kozhikode, the ICAR-Indian Institute of Spices Research in Kozhikode, Kerala, produced a new spice mix formulation that uses turmeric, ginger, and cinnamon as an adjuvant in milk and milk products. Turmeric Milk, a traditional health drink used to prevent illnesses such as the common cold and fever, has limits due to the insoluble deposition of spices and a low absorption of its active constituents. Turmeric milk mix demand is increasing as it becomes more readily available and marketed. Turmeric milk is now readily accessible to customers through internet platforms, health food stores, and mainstream supermarkets.

Report Coverage

This research report categorizes the market for the turmeric milk mix market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the turmeric milk mix market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the turmeric milk mix market.

Driving Factors

The growing market for turmeric milk products is largely due to flavor and convenience innovation. As a way to increase appeal, manufacturers are testing novel flavor combinations and adding different spices and sweeteners. Additionally, plant-based products increasing acceptance is another driving factor. To reach a wider audience, many turmeric milk mixes are now manufactured with plant-based milk substitutes due to the surge in veganism and lactose intolerance.

Restraining Factors

The major restraining factor in the turmeric milk mix market is that if a person has developed kidney stones, it may make them worse. Those with kidney problems should refrain from drinking turmeric milk. For those who have lower blood sugar levels, this beverage is not recommended.

Market Segmentation

The turmeric milk mix market share is classified into nature, packaging, and distribution channel.

• The conventional segment accounted for the largest revenue share over the forecast period.

Based on the nature, the turmeric milk mix market is categorized into organic and conventional. Among these, the conventional segment accounted for the largest revenue share over the forecast period. Conventional turmeric milk powder is more widely available and has a larger market share in general supermarkets, grocers, and internet retailers. This vast distribution network ensures individuals can readily obtain standard products, increasing availability and convenience. The fact that traditional turmeric milk powder is widely available promotes more frequent purchasing and increases demand.

• The single-serve packets segment is anticipated to grow at the highest CAGR during the forecast period

Based on the packaging, the turmeric milk mix market is categorized into single-serve packets, jars/bottles, cans, and others. Among these, the single-serve packets segment is anticipated to grow at the highest CAGR during the forecast period. Turmeric milk is now simple and convenient to consume with single-serve packets and no measuring or extra preparation is required. This ease of use appeals to time-pressed customers seeking for simple and quick ways to incorporate healthy practices into their daily lives.

• The hypermarkets & supermarkets segment is expected to hold the highest market share through the forecast period.

Based on the distribution channel, the turmeric milk mix market is categorized into hypermarkets & supermarkets, convenience stores, online, and others. Among these, the hypermarkets & supermarkets segment is expected to hold the highest market share through the forecast period. Supermarkets and hypermarkets offer a diverse range of turmeric milk powder brands, flavors, and formulas under a single roof. This diversity enables customers to quickly evaluate products and select based on their preferences, dietary requirements, or health goals. The variety of options promotes client satisfaction and promotes repeated purchases.

Regional Segment Analysis of the Turmeric Milk Mix Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the turmeric milk mix market over the predicted timeframe.

North America is projected to hold the largest share of the turmeric milk mix market over the forecast period. North America region dominance is due to the region’s health benefits of turmeric becoming more widely recognized, including its ability to reduce inflammation, promote immunity, and act as an antioxidant. Turmeric milk mix is a great fit for the growing trend of functional foods and drinks that provide health advantages beyond simple nourishment among North American consumers. Businesses are constantly coming out with new turmeric milk mix flavors, recipes, and easy-to-use container alternatives. Prominent marketing initiatives, such as celebrity and health influencer endorsements, have also greatly contributed to the rise in popularity of the turmeric milk mix.

For Instance, Gaia Herbs, an established natural herbal product business in the United States, released of four new menstrual cycle support products on October 4, 2023. The products focus on symptom-specific supplements to help women during their menstrual cycle, regardless of stage or issue. This line's products will be available on gaiaherbs.com in addition to natural and health food stores around the country during October.

Asia Pacific is expected to grow at the fastest CAGR growth in the turmeric milk mix market during the forecast period. This growth is driven by Asia-Pacific countries that have long utilized turmeric in their daily cooking and traditional medical systems such as Ayurveda and Traditional Chinese Medicine. Customers find it simpler to accept turmeric milk mix as a healthy supplement to their meals because of its cultural acceptance and familiarity. Consumers in the Asia-Pacific area are learning more about the advantages of functional foods as wellness and health consciousness rise.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the turmeric milk mix market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Vapika  zanetine
• Sweet Karam Coffee
• Biomax Life Sciences Ltd.
• Gaia Herbs
• Organic India
• Turmaquik
• VAHDAM
• Earth Expo Company
• ITC Spices
• Nani Agro Foods
• Empire Spices & Foods Limited (Ram Bandhu)
• Nutriorg
• Four Sigmatic
• Garden of Life
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In December 2023, In Korea, Castoma Turmeric Milk, a novel and innovative dairy supplement, was introduced to help patients with gastrointestinal disorders. Castoma strives to offer comfort and relief to millions of people who suffer from digestive issues such as reflux, ulcers, and gastritis.

• In July 2023, Ayurvedic and organic children's care company Herby Angel unveiled a new line of organic milk blends with an increased focus on nutrition for young consumers. SuperGro Growth and Immunity Booster with Moringa and SuperGro Brain Booster with Ragi and Amaranth are the two new varieties. The absence of trans fats, artificial coloring, refined sugars, and preservatives makes these blends remarkable.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the turmeric milk mix market based on the below-mentioned segments: 

Global Turmeric Milk Mix Market, By Nature

• Organic
• Conventional

Global Turmeric Milk Mix Market, By Packaging

• Single-serve Packets
• Jars/Bottles
• Cans
• Pouches

Global Turmeric Milk Mix Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others

Global Turmeric Milk Mix Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa