United Kingdom Deodorant Market Insights Forecasts to 2033

• The U.K. Deodorant Market Size was valued at USD 0.89 Billion in 2023.
• The Market is Growing at a CAGR of 1.72% from 2023 to 2033
• The UK Deodorant Market Size is Expected to Reach USD 1.056 Billion by 2033

The U.K. Deodorant Market is Anticipated to Reach USD 1.056 Billion by 2033, growing at a CAGR of 1.72% from 2023 to 2033.

Market Overview

Deodorant is a personal hygiene solution that covers up or gets rid of body odor that comes from bacteria growing on the skin, especially in places like the armpits where perspiration is common. In contrast to antiperspirants, which inhibit sweat glands to minimize perspiration, deodorants neutralize or mask the stench produced by sweat-degrading bacteria. Deodorants are essential to routine grooming practices since they are typically used to conceal or neutralize body odor and enhance personal cleanliness. Their uses have traditionally been restricted to personal care, where they are applied to keep one feeling confident and fresh all day. Additionally, the UK deodorant market is expanding as a result of people's growing awareness of the need to maintain proper hygiene and personal grooming. Furthermore, the impact of UK fashion and lifestyle trends that highlight the importance of grooming and personal hygiene.

Report Coverage

This research report categorizes the market for the UK deodorant market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom deodorant market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.K. deodorant market.

Driving Factors

The UK economy's expansion and the rise in dual-income households have led to changes in lifestyle and an improvement in living standards. The growth of the UK deodorant market is anticipated to be supported by these reasons during the projected period. Additionally, a problem with body odor affects one out of every 200 British workers. Accordingly, 6% of UK companies are probably dealing with a stench-producing staff. The growing issue of body odor in the UK is fueling the deodorant market in the country. Additionally, the UK's deodorant industry is expanding mainly due to people's increased awareness of the importance of personal grooming and hygiene. For instance, the UK spent approximately £7.9 billion on personal hygiene products in the first quarter of 2023. Furthermore, approximately 79% of people in the UK have bought deodorant as part of their weekly shopping. This high buying rate is a result of UK consumers' increasing reliance on everyday grooming routines and knowledge of personal hygiene.

Restraining Factors

A major issue is the increasing awareness of the possible health risks associated with certain deodorant ingredients, such as parabens and aluminum compounds. Customers are searching more and more for organic and natural products free of these controversial ingredients.

Market Segmentation

The UK deodorant market share is classified into type and distribution channel.

• The spray segment is expected to hold the greatest market share through the forecast period.    

The U.K. deodorant market is segmented by type into spray and stick. Among these, the spray segment is expected to hold the greatest market share through the forecast period. The spray type is popular because it is convenient, simple to use, and appealing to a wide range of consumers. Sprays are preferred because they apply evenly and quickly, cover a lot of ground, and give off a cool feeling.

• The online segment is anticipated to hold a significant share of the United Kingdom deodorant market during the forecast period.       

Based on the distribution channel, the UK deodorant market is divided into specialty stores and online. Among these, the online segment is anticipated to hold a significant share of the United Kingdom deodorant market during the forecast period. Online shopping has become more popular because of its convenience, increased product range, and affordable prices. The convenience of shopping from home, together with the option to read reviews and compare costs, is something that consumers are choosing more and more.         

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.K. deodorant market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Unilever
• Procter & Gamble
• L'Oréal
• Johnson & Johnson
• Lush
• Avo
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2024, Dove Men+Care introduced a deodorant that protects the entire body from odors, not just the underarms.

Market Segment

This study forecasts revenue at the UK, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United Kingdom Deodorant Market based on the below-mentioned segments:United

Kingdom Deodorant Market, By Type

• Spray
• Stick

United Kingdom Deodorant Market, By Distribution Channel

• Specialty Stores
• Online