United Kingdom Oat Milk Market Insights Forecasts to 2033

• The Market Size is Growing at a CAGR of 39.8% from 2023 to 2033
• The U.K. Oat Milk Market Size is Expected to Hold a Significant Share by 2033

The United Kingdom Oat Milk Market is anticipated to hold a significant share by 2033, growing at a CAGR of 39.8% from 2023 to 2033. The growing vegan population, rise in lactose intolerant population, and increasing awareness about the nutritional benefits of oat milk are driving the growth of the oat milk market in the UK.     

Market Overview

Oat milk is a plant-based beverage composed of whole grains of oats, which are important for maintaining health since they are high in beneficial protein, fatty acids, and dietary fiber. A respectable source of fat-free, cholesterol-free milk is oat milk. Oat milk is one of the dairy alternatives that people who are lactose intolerant have been considering as consumer awareness of what they eat and drink has grown. The UK market for oat milk has benefited from this rising demand. For vegetarians or those who are lactose intolerant, oat milk is used in place of farm milk because it has a comparable consistency and texture. Furthermore, Customers, particularly millennials and small children, have a particular fondness for the assortment of tastes offered by oat milk. The growing consumer interest in oat milk in the UK is probably going to present manufacturers with a plethora of options to launch new varieties onto the market.

Report Coverage

This research report categorizes the market for the UK oat milk market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom oat milk market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the UK oat milk market.

Driving Factors

According to research by personal finance website Finder, the number of vegans in the UK increased by 78% this year, from 1.4 million in 2023 to 2.5 million, or 4.7% of the country's adult population. The growing vegan population of vegan in the UK is contributing to drive the market growth. The European Dairy Association (EDA) reports that data indicates that approximately 56% of Europeans have lactose intolerance. The growing number of people who are lactose intolerant and increasing preference for lactose-free products due to their ease of digestion are majorly responsible for driving the market growth. The high nutritional benefit of oat milk over dairy milk as well as growing health consciousness among the consumers are propelling the market.

Restraining Factors

The volatile raw materials prices and stringent government regulations are restraining the market for oat milk. Further, the market is being hampered by pricey packaging maintenance. The demand for oat milk isn't growing as quickly as it could because there are readily available alternatives like almond and coconut milk.

Market Segmentation

The United Kingdom Oat Milk Market share is classified into source type and packaging type.

• The conventional source segment dominated the market with the largest market share in 2023.

The United Kingdom oat milk market is segmented by source type into organic and conventional. Among these, the conventional source segment dominated the market with the largest market share in 2023. Conventional oat milk is used to produce shakes and smoothies as it is a readily digested and high calcium content protein. Further, the increasing popularity of vegan diets, their compatibility with candies and baked goods, boosting immunity, and lowering the risk of osteoporosis are contributing to market growth.

• The carton segment dominated the UK oat milk market with the largest revenue share in 2023.       

Based on the packaging type, the U.K. oat milk market is divided into carton, bottle, and others. Among these, the carton segment dominated the UK oat milk market with the largest revenue share in 2023. The carton packaging of oat milk is lightweight and sustainable. Customers are choosing cartons over bottles and plastic solutions due to modern features like refrigerator compatibility and UV protection. The rising demand for premium tetra packs and long-lasting solutions is driving the market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.K. oat milk market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Plenish
• Alpro
• Minor Figures
• OATSOME
• OATO
• Planted
• OATLY
• GLEBE FARM
• Valsoia S.p.A
• RUDE HEALTH
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2022, Plenish, one of the UK's fastest growing plant-based drinks brands, unveiled a full brand refresh and launch of new premium packaging across its range of plant-based milks, juices, and shots, as a key part of their strategy to further accelerate growth in the plant-based drinks category.

• In March 2022, UK oat milk firm Minor Figures expanded its line-up. The company planned to launch a new oat-based milk chilled range. The launch would backed up by a national advertising campaign. 

Market Segment

This study forecasts revenue at U.K., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United Kingdom Oat Milk Market based on the below-mentioned segments:

UK Oat Milk Market, By Source Type

• Organic
• Conventional

UK Oat Milk Market, By Packaging Type

• Carton
• Bottle
• Others