United Kingdom Tortilla Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Tostadas, Taco Shells, Corn Tortilla, Tortilla Chips, and Others), By Source (Corn and Wheat), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Online Retail Stores, and Others), and United Kingdom Tortilla Market Insights, Industry Trend, Forecasts to 2033

United Kingdom Tortilla Market Insights Forecasts to 2033

• The United Kingdom Tortilla Market Size Was Valued at USD 402.5 Million in 2023.
• The United Kingdom Tortilla Market Size is Growing at a CAGR of 5.19% during the forecast period 2023 to 2033
• The United Kingdom Tortilla Market Size is Expected to reach USD 667.5 Million by 2033

The United Kingdom Tortilla Market Size is Anticipated to exceed USD 667.5 Million by 2033, Growing at a CAGR of 5.19% from 2023 to 2033. The increasing popularity of Mexican foods and preference for convenient foods & snacks are driving the growth of the tortilla market in the UK.     

Market Overview

The tortilla market refers to the supply chain and demand for tortillas, including various products such as corn tortillas, flour tortillas, tortilla chips, and taco shells. Tortilla is a thin, circular, unleavened flatbread from Mesoamerica originally made from maize hominy meal with gluten-free and low calorie content. Tortilla accessibility and the wave of global food culture trends and health-conscious choices, with the popularity of Mexican cuisine, are driving the market growth. Further, tortilla is considered a part of a healthy diet, providing carbs for energy and a little fiber that supports gut, heart, and metabolic health, per the CDC. Inclination towards international cuisines and the expanding quick-service restaurant industry are creating opportunities for market penetration and partnership.

Report Coverage

This research report categorizes the market for the UK tortilla market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United Kingdom tortilla market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the UK tortilla market.

Driving Factors

The increasing popularity of Mexican foods and preference for convenient foods & snacks, which leads to the introduction of a range of ready-to-eat snacks and related food products, contributes to driving the tortilla market. The concerns about the consumption of healthy foods, especially regarding the amount of sugar and salt in the food, lead to drive preference for corn tortillas and whole-wheat tortillas that generally have lower sodium and a lower glycemic index. The adoption of diverse culinary preferences and an increasing number of Mexican restaurants in the country are responsible for driving the market growth for tortilla.

Restraining Factors

The availability of alternative food options and a lack of awareness about the nutritional worth of tortilla products are restraining the tortilla market.

Market Segmentation

The United Kingdom Tortilla Market share is classified into product type, source, and distribution channel.

• The tortilla chips segment dominated the United Kingdom tortilla market with a significant market share in 2023 and is expected to grow at a significant CAGR during the projected period.

The United Kingdom tortilla market is segmented by product type into tostadas, taco shells, corn tortilla, tortilla chips, and others. Among these, the tortilla chips segment dominated the United Kingdom tortilla market with a significant market share in 2023 and is expected to grow at a significant CAGR during the projected period. Tortilla chips are triangle-shaped baked or fried chips prepared from corn. The demand for convenient snacking products, owing to their accessibility and affordability, is driving the market demand. The launch of new products with the introduction of innovative jalapeno & lime tortilla flavoured chips is driving the market in the tortilla chips segment.

• The corn segment held the largest revenue share of the tortilla market in 2023 and is expected to grow at a significant CAGR during the projected period.

The United Kingdom tortilla market is segmented by source into corn and wheat. Among these, the corn segment held the largest revenue share of the tortilla market in 2023 and is expected to grow at a significant CAGR during the projected period. Corn-sourced tortillas are made of masa harina, which is a type of corn flour. They are a gluten-free alternative and a good source of nutrients such as fiber and whole grains with lower fat and calorie content. The popularity of corn tortilla among celiac disease or gluten intolerance consumers is driving the market demand.

• The supermarket/hypermarket segment dominated the tortilla market with a major share in 2023 and is expected to grow at a significant CAGR during the projected period.

The United Kingdom tortilla market is segmented by distribution channel into supermarket/hypermarket, convenience stores, online retail stores, and others. Among these, the supermarket/hypermarket segment dominated the tortilla market with a major share in 2023 and is expected to grow at a significant CAGR during the projected period. Supermarket/hypermarket has extensive shelf space and a convenient shopping experience. Products, including taco shells, tortilla chips, and frozen burritos of different brands, are available in the stores. The ease of accessibility and availability of various brands, types, and sizes of tortillas are driving the market in the supermarket/hypermarket segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.K. tortilla market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mister Freed
• AMAIZIN
• Cool Chile Co.
• General Mills
• PepsiCo, Inc.
• Santa Maria UK Ltd.
• Signature Flatbreads Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2024, PepsiCo announced a £13 million investment in its Coventry factory, which is the home of Doritos. The Coventry site is Europe’s largest tortilla chip factory and has been making Doritos since it launched in the UK 30 years ago.

Market Segment

This study forecasts revenue at U.K., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United Kingdom Tortilla Market based on the below-mentioned segments:

UK Tortilla Market, By Product Type

• Tostadas
• Taco Shells
• Corn Tortilla
• Tortilla Chips
• Others

UK Tortilla Market, By Source

• Corn
• Wheat

UK Tortilla Market, By Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Online Retail Stores
• Others