United States Adventure Tourism Market Insights Forecasts to 2033      

• The Market Size is Growing at a CAGR of 15.3% from 2023 to 2033
• The United States Adventure Tourism Market Size is Expected to Hold a Significant Share by 2033

The United States Adventure Tourism Market Size is Expected to Hold a Significant Share by 2033, at a CAGR of 15.3% during the forecast period 2023 to 2033.  

Market Overview

The movement of people from one location to another outside of their comfort zone for exploration or travel to remote, exotic, and possibly hostile areas is referred to as adventure tourism. Skydiving, mountain climbing, hiking, rafting, scuba diving, and other activities are examples of adventure tourism. To avoid mishaps, these activities are usually carried out under the supervision of experts and with the use of safety equipment. Young tourists are particularly fond of adventure tourism. Adventure tourism generates a lot of excitement by encouraging visitors to leave their comfort zones. This could be due to cultural shock, the execution of actions involving some level of risk or physical danger, or the development of a stronger bond with nature. It entails, among other things, visiting exotic locations, traveling to remote areas, and exploring the wilderness.

Report Coverage

This research report categorizes the market for the United States adventure tourism market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States adventure tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States adventure tourism market.

Driving Factors

The growing consumer preference for experiential travel over material possessions is driving more people to seek out unique, off-the-beaten-path experiences, driving demand for adventure tourism. Furthermore, the rise of social media platforms is influencing the adventure tourism market by providing travelers with a platform to share and showcase their experiences, inadvertently promoting the thrill and beauty of adventure activities. Furthermore, significant technological advancements, such as booking platforms, mobile apps, and digital payment options, are simplifying the planning and execution of adventure trips, lowering barriers to entry for consumers, and contributing to market growth. One of the primary driving forces behind the expansion of adventure tourism in the United States is the availability of natural wonders. The United States has a diverse terrain, varying from the rough beauty of the Rocky Mountains to the coastal splendor of California, making it an ideal playground for thrill seekers. Yellowstone, Grand Canyon, and Yosemite National Parks are prime examples of destinations that attract visitors looking for outdoor adventures, such as hiking through pristine wilderness, rock climbing, or white-water rafting. Furthermore, supportive United States government initiatives promoting tourism, including adventure tourism, are contributing to market growth.

Restraining Factors

Potential risks associated with adventure travel, unpredictable climatic conditions, and the possibility of mishaps are expected to hinder the growth of the United States adventure tourism market during the forecast period.

Market Segment

• In 2023, the soft adventure segment accounted for the largest revenue share over the forecast period.

Based on type, the United States adventure tourism market is segmented into hard adventure and soft adventure. Among these, the soft adventure segment has the largest revenue share over the forecast period. Soft adventure activities are often more accessible to a wider range of people, including those with different degrees of fitness and physical ability. This increases their appeal to a broader demographic, which is vital to the tourism industry. Soft adventure sports are frequently regarded as less dangerous than extreme or high-risk adventure sports. Both tourists and tour operators value safety, and soft adventure activities have a lower risk of injury. Tourists seeking outdoor experiences, environmental discovery, and leisurely adventure are driving the popularity of soft adventure activities in the United States. To satisfy this desire, tour operators offer a variety of mild adventure options.

• The waterways activity segment is witnessing significant CAGR growth over the forecast period.

Based on activity, the United States adventure tourism market is segmented into land-based activity, waterways activity, and airways activity. Among these, the waterways activity segment is witnessing the significant CAGR growth over the forecast period. Water resources abound in the United States, including lakes, rivers, beaches, and waterfalls. There are numerous opportunities for water-based activities such as boating, kayaking, rafting, fishing, and swimming because there are so many bodies of water. Waterways are frequently used as habitats for a wide range of flora and fauna. Tourists are drawn to activities that allow them to see and interact with nature, such as bird watching, wildlife spotting, and water exploration. Water-based activities can range from serene and relaxing to thrilling and daring. Whitewater rafting, surfing, and jet skiing provide adrenaline rushes to thrill seekers.

• In 2023, the group segment accounted for the largest revenue share over the forecast period.

Based on the type of traveler, the United States adventure tourism market is segmented into solo, group, family, and couples. Among these, the group segment has the largest revenue share over the forecast period. Group travelers can share their adventure experiences with others. It adds a social and community element to the trip, making it more enjoyable and memorable. Group travel frequently allows members to split expenses, making adventure trips more affordable. Costs for transportation, guides, equipment, and lodging can be shared among group members, reducing the financial burden on solo travelers. Group tours frequently include transportation, relieving participants of the need to drive or navigate unfamiliar routes. This allows visitors to focus on having fun.

• The below 30-year segment is witnessing significant CAGR growth over the forecast period.

Based on age group, the United States adventure tourism market is segmented into the below 30 years, 30-50 years, and above 50 years. Among these, the below 30 years segment has the largest revenue share over the forecast period. Younger people have more energy and are in better physical shape, so they can participate in physically demanding adventure activities. They are more likely to seek out events that challenge their physical capabilities. Younger travelers are more likely to seek adventure and new experiences. They have a stronger sense of adventure and a willingness to push themselves, making adventure tourism an appealing option. Adventure tourism is frequently a peer-led and social activity. Young adults are inspired by friends or social networks who share a love of adventure travel, making it a popular choice among this age group.

• The direct segment is witnessing significant CAGR growth over the forecast period.

Based on the sale channel, the United States adventure tourism market is segmented into travel agents and direct. Among these, the direct segment is witnessing the significant CAGR growth over the forecast period. Direct sales are preferred by tour operators and adventure travel companies because they allow them to maintain a higher profit margin by eliminating the need to pay commissions or fees to intermediaries such as travel agencies or internet booking platforms. Direct sales allow adventure travel operators to provide more personalized experiences to their customers. They can personalize itineraries based on the interests and needs of each client, resulting in a more personalized and memorable vacation. Direct booking channels frequently offer greater booking flexibility, allowing customers to select specific dates, routes, and extra services based on their preferences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States adventure tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• G Adventures
• Intrepid Travel
• Butterfield and Robinson
• REI Adventures
• Mountain Travel Sobek
• Wildland Trekking

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at regional, and country levels from 2022 to 2033. Spherical Insights has segmented the United States Adventure Tourism Market based on the below-mentioned segments:

United States Adventure Tourism Market, By Type

• Hard Adventure
• Soft Adventure

United States Adventure Tourism Market, By Activity

• Land-based Activity
• Water-based Activity
• Air-based Activity

United States Adventure Tourism Market, By Type of Traveler

• Solo
• Group
• Family
• Couples

United States Adventure Tourism Market, By Age Group

• Below 30 Years
• 30–50 Years
• Above 50 Years

United States Adventure Tourism Market, By Sale Channel

• Travel Agents
• Direct