United States Bakery and Cereals Market Insights Forecasts to 2033

• The US Bakery and Cereals Market Size was valued at USD 68.92 Billion in 2023.
• The Market Size is Growing at a CAGR of 3.15% from 2023 to 2033
• The U.S. Bakery and Cereals Market Size is Expected to Reach USD 93.94 Billion by 2033

The US Bakery and Cereals Market is Anticipated to Exceed USD 93.94 Billion by 2033, growing at a CAGR of 3.15% from 2023 to 2033.

Market Overview

A bakery is a business that manufactures and markets baked goods prepared with flour and cooked in a microwave, including pies, pastries, bread, desserts, donuts, and biscuits. Dough-based baked foods are categorized under the bakery and cereal products sector. A baking agent, water, flour, and any additional ingredients compose the dough. A range of grains, including wheat, oats, and rice, are used to make cereal goods. Every cereal grain has a large energy content, primarily from the starch content but also from the protein and fat content. Baked goods, milled grain goods, drinks, and whole-grain goods like popcorn, puffed grains, shredded brown rice, and rolled oats are the most popular culinary items made from cereal grains. Food preparation is typically done in ovens. One essential component of the daily diet is bread. In addition to dough, desserts, cakes, sweet treats, biscuits, cookies, confections, and many other baked items can also be made using this process.

Report Coverage

This research report categorizes the market for United States bakery and cereals market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. bakery and cereals market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US bakery and cereals market.

Driving Factors

According to the US Department of Labor's Bureau of Labor Statistics, the Consumer Price Index for baked goods and cereal items grew by 1% in August 2022, maintaining its rising trend but slowing down after two consecutive months of a 2% rise. This expansion is a result of the growing consumer demand for cereal and bread products in the US. Additionally, high-income nations like the United States have diets heavy on fats, animal products, sweets, and other items, along with the ubiquitous bread and other dietary staples. The need for ready-to-eat and immense eating options has expanded due to changing consumer lives and dietary habits. For customers looking for quick and convenient on-the-go snacks, these products offer a reasonable and frequent nutritional option.

Restraining Factors

Compliance with hygiene standards, labeling regulations, and allergen management procedures can be costly and complicated, particularly for small-scale businesses. Fulfilling these responsibilities is necessary to uphold consumer trust and follow regulatory requirements.

Market Segmentation

The US bakery and cereals market share is classified into product and distribution channel.

• The bread segment is anticipated to hold a significant share of the U.S. bakery and cereals market during the forecast period.       

Based on the product, the United States bakery and cereals market is divided into pastries, bread, cookies, cakes, granola bars, and breakfast cereals. Among these, the bread segment is anticipated to hold a significant share of the U.S. bakery and cereals market during the forecast period. The whole grain bread kind is particularly high in dietary fiber, vitamins, minerals, and other nutrients that are vital for a well-balanced diet.

• The supermarkets & hypermarkets segment is anticipated to hold a significant share of the United States bakery and cereals market during the forecast period.       

Based on the distribution channel, the US bakery and cereals market is divided into supermarkets & hypermarkets, convenience stores, online retailers, and specialty bakery shops. Among these, the supermarkets & hypermarkets segment is anticipated to hold a significant share of the United States bakery and cereals market during the forecast period. The most widely used distribution methods for bread and cereal goods are hypermarkets and supermarkets owing to their extensive variety, ease of use, convenience, affordable prices, and strong brand awareness.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the US bakery and cereals market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• General Mills Inc.
• Kellogg Company
• Mondelez International Inc.
• Grupo Bimbo S.A.B. de C.V.
• Campbell Soup Company
• PepsiCo, Inc.
• Post Consumer Brands, LLC
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2023, Kellogg Company disclosed the names of the future firms it intends to form as a result of its intended division into two industry-leading, publicly traded businesses that concentrate on worldwide snacking and North American cereal.

Market Segment

This study forecasts revenue at the U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Bakery and Cereals Market based on the below-mentioned segments:

United States Bakery and Cereals Market, By Product

• Pastries
• Bread
• Cookies
• Cakes
• Granola Bars
• Breakfast Cereals

United States Bakery and Cereals Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Bakery Shops