United States Electric Toothbrush Market Insights Forecasts to 2033

• The U.S. Electric Toothbrush Market Size was valued at USD 910.5 Million in 2023.
• The Market Size is Growing at a CAGR of 4.17% from 2023 to 2033
• The U.S. Electric Toothbrush Market Size is Expected to reach USD 1370.5 Million by 2033

The United States Electric Toothbrush Market Size is anticipated to Exceed USD 1370.5 Million by 2033, Growing at a CAGR of 4.17% from 2023 to 2033. The Growing awareness about oral hygiene, technological advancements & product innovations, rising disposable income & consumer preference for premium products, and supportive government initiatives & healthcare policies are driving the growth of the electric toothbrush market in the US.     

Market Overview

An electric toothbrush is a cutting-edge dental tool that assists in oral cleaning. The head of an electric toothbrush rotates or moves side to side to clean teeth, gums, and the tongue. American Dental Association's National Children's Dental Health Month campaign is one of the initiatives for increasing children's awareness of oral hygiene. Thus, maintaining good dental health is becoming more and more vital, which is fueling the market for oral hygiene goods like electric toothbrushes. The integration of smart technologies including bluetooth connectivity provides real-time feedback and customized tips for improved oral hygiene. There is growing development of eco-friendly products using sustainable materials and recyclable or biodegradable packaging owing to the consumer awareness of environmental sustainability which is influencing the market growth. Further, companies are concentrating on producing aesthetically pleasing goods with a range of color options and sleek, contemporary designs.

Report Coverage

This research report categorizes the market for the US electric toothbrush market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States electric toothbrush market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US electric toothbrush market.

Driving Factors

Poor dental hygiene has been related in numerous studies to a number of systemic diseases, including diabetes, heart disease, and respiratory ailments. The growing awareness and increase in demand for preventative dental care are driving the market. The steady increase in disposable income in the US and investment in personal care by consumers are responsible for driving the market demand. The benefits of electric toothbrushes are further legitimized by government support and partnerships with dental groups, which leads to the adoption of electric toothbrushes, thereby driving the US electric toothbrush market.

Restraining Factors

Comparatively high cost of electric toothbrushes as well as sustainability issues, particularly batteries and plastic parts that are non-recyclable are restraining the market for electric toothbrush.

Market Segmentation

The United States Electric Toothbrush Market share is classified into technology, bristle type, distribution channel, and end user.

• The rotational segment dominates the US electric toothbrush market during the forecast period.

The United States electric toothbrush market is segmented by technology into rotational and vibrational. Among these, the rotational segment dominates the US electric toothbrush market during the forecast period. Electric toothbrushes with rotating or oscillating brush heads fall under the category of rotational technology. They are renowned for their thorough cleaning powers and ability to remove plaque effectively.

• The soft bristles segment dominates the US electric toothbrush market through the forecast period.       

Based on the bristle type, the U.S. electric toothbrush market is divided into soft bristles and nanometer bristles. Among these, the soft bristles segment dominates the US electric toothbrush market through the forecast period. Electric toothbrushes with soft bristles are made for delicate cleaning, which makes them perfect for anyone with sensitive gums or dental problems. The increasing popularity of the soft bristles segment among the broad demographics is driving the market demand.

• The online segment is expected to register the fastest CAGR growth during the forecast period.

Based on the distribution channel, the U.S. electric toothbrush market is divided into online and offline. Among these, the online segment is expected to register the fastest CAGR growth during the forecast period. The expansion of the segment is significantly aided by websites like Amazon and others that are brand-specific. The ease of shopping from home and accessibility to a wider selection of products via e-commerce platforms are driving the market growth.

• The adults segment accounted for the largest market share during the forecast period.

Based on the end user, the U.S. electric toothbrush market is divided into adults and children. Among these, the adults segment accounted for the largest market share during the forecast period. The rising awareness about oral hygiene as well as the availability of personalized electric toothbrushes are driving the market growth in the adults segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.S. electric toothbrush market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Philips Sonicare
• Procter & Gamble
• Colgate-Palmolive
• FOREO
• Waterpik
• Fairywill
• Burst Oral Care
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In February 2023, Vesync Co's premier smart health and wellness brand, Etekcity, announced the launch of its first ever Sonic Electric Toothbrush. This affordable, multifunctional product offers a high-performance design with five different brushing modes and comes with convenient, easy to use accessories including a travel case, brush cover and eight brush heads.

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Electric Toothbrush Market based on the below-mentioned segments:

US Electric Toothbrush Market, By Technology

• Rotational
• Vibrational

US Electric Toothbrush Market, By Bristle Type

• Soft Bristles
• Nanometer Bristles

US Electric Toothbrush Market, By Distribution Channel

• Online
• Offline

US Electric Toothbrush Market, By End User

• Adults
• Children