United States Fruits and Vegetables Market Insights Forecasts to 2033

• The United States Fruits and Vegetables Market Size was valued at USD 96.24 Billion in 2023.
• The Market Size is growing at a CAGR of 4.02% from 2023 to 2033
• The United States Fruits and Vegetables Market Size is expected to reach USD 142.71 Billion by 2033

The United States Fruits and Vegetables Market is anticipated to exceed USD 142.71 Billion by 2033, growing at a CAGR of 4.02% from 2023 to 2033.

Market Overview

Vegetarians and vegans mostly eat fruits and vegetables to meet their nutritional requirements. Fruits and vegetables have a high nutritional content, including fiber, and offer the same amount of nutrients as a comparable piece of meat. Over the past few years, plant-based diets have gained popularity in the United States, which has increased the demand for fruits and vegetables. As consumers devote more time and resources to maintaining good health, they are searching for fresh and unusual fruits and vegetables for their diet. Because they are more visible online, millennials continue to be the largest fruit and vegetable consumers in the United States. Online merchants use tactics like cashback and steep discounts, which are anticipated to draw in this market during the course of the projection year. Millennials' increased propensity for snacking and their financial anxieties have rendered internet retailers an alluring substitute. One of the main factors influencing product purchases is the rising acceptance of online grocery shopping and delivery services. Another addition to grocery delivery that is becoming more and more popular among health-conscious customers is meal kit delivery, which offers a variety of fruit and vegetable combinations based on the individual needs of the customer.

Report Coverage

This research report categorizes the market for the United States fruits and vegetables market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the fruits and vegetables market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the fruits and vegetables market.

Driving Factors

One important contributing element has been the increasing awareness of the health benefits of eating fresh fruits and vegetables. There is a growing demand for fresh food as consumers become more aware of their diets and nutritional intake. Concerns about the health of the world's population have created a need for meals that boost immunity and general well-being. The emergence of e-commerce platforms and online grocery shopping has made it simpler for consumers to obtain fresh produce. In response to customer demand for convenience and variety, online retailers and delivery services have increased the range of products they provide to include fresh food. This has created new markets and opportunities for producers and sellers, making fresh produce more accessible to a larger range of consumers.

Restraining Factors

For fresh food to be of high quality from farm to consumer, efficient and timely logistics are necessary. Product spoils due to transportation issues, insufficient cold storage, and delays, which reduces both the quantity and quality of product that is accessible. This is particularly challenging in places with little infrastructure or during unplanned disruptions like pandemics or natural catastrophes.

Market Segmentation

The United States fruits and vegetables market share is classified into product type and distribution channel.

• The fresh fruits & vegetables segment is expected to hold the largest market share through the forecast period.   

The United States fruits and vegetables market is segmented by product type into fresh fruits & vegetables, dried fruits & vegetables, and frozen fruits & vegetables. Among them, the fresh fruits & vegetables segment is expected to hold the largest market share through the forecast period. The demand for fresh fruits and vegetables was high. This occurred as a result of consumers placing a greater emphasis on eating a balanced diet that includes more fresh produce in place of processed or frozen items. According to a OnePoll survey done in 2022 on behalf of Nutrisystem, more than 70% of Americans expressed growing concerns about their health following the epidemic, particularly about weight gain and loss. Fresh fruit and vegetable consumption has increased dramatically as a result of this.

• The supermarkets/hypermarkets segment dominates the market with the largest market share over the predicted period.

The United States fruits and vegetables market is segmented by distribution channel into supermarkets/hypermarkets, grocery stores, online, and others. Among them, the supermarkets/hypermarkets segment dominates the market with the largest market share over the predicted period. Owing to the pandemic, customers started utilizing curbside pickups, home delivery, and internet shopping. However, according to The Packer's Fresh Trends 2022 survey, these kinds of habits have declined since 2021. Online sales of fruits and vegetables have declined since many customers prefer to physically see, smell, and touch the goods before making a purchase.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States fruits and vegetables market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Nestlé
• Dole Food Company, Inc.
• Fresh Del Monte Produce, Inc.
• Sunkist Growers, Inc.
• Chiquita Brands International, Inc.
• General Mills Inc.
• Fresh Pro
• Sysco Corporation
• Tanimura & Antle Fresh Foods, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In December 2022, The Del Monte Zero pineapple was introduced by Fresh Del Monte Produce, Inc. as their first certified carbon-neutral pineapple. Select European markets as well as North American markets carry the product. The Del Monte Gold, HoneyGlow, and Del Monte pineapple types are the extensions of this product range.

Market Segment

This study forecasts revenue at United States, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Fruits and Vegetables Market based on the below-mentioned segments:

United States Fruits and Vegetables Market, By Product Type

• Fresh Fruits & Vegetables
• Dried Fruits & Vegetables
• Frozen Fruits & Vegetables

United States Fruits and Vegetables Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Grocery Stores
• Online
• Others