United States Men’s Grooming Products Market Insights Forecasts to 2033

• The US Men’s Grooming Products Market Size was valued at USD 45.53 Billion in 2023.
• The Market Size is Growing at a CAGR of 8.27% from 2023 to 2033
• The U.S. Men’s Grooming Products Market Size is Expected to Reach USD 100.8 Billion by 2033

The US Men’s Grooming Products Market is Anticipated to Exceed USD 100.8 Billion by 2033, growing at a CAGR of 8.27% from 2023 to 2033.

Market Overview

Male grooming products consist of a range of personal care items designed specifically for men's grooming routines, aiming to enhance cleanliness, looks, and overall health. These items commonly consist of shaving creams, razors, aftershaves, beard oils, facial cleansers, moisturizers, hair styling products, and body washes. Men utilize grooming and skincare items to minimize flaws on their skin and enhance its softness. Rose and olive oils combined with aloe vera in gel form help protect facial skin from the sun. Men's grooming product manufacturers now provide a variety of natural formula-based functional skincare gels, organic products, creams, and oils to help consumers address facial skin issues like aging, redness, and itching. The rise in knowledge among men about personal hygiene and natural grooming products, along with the increasing number of start-ups in the natural, organic, and herbal sectors, is expected to drive market expansion in the coming years. Anticipated market growth opportunities are due to the high spending capacity and increasing demand for self-care among the male population in the region. The rising number of appearance-focused men and the increasing use of grooming products by middle- and high-income individuals are driving sales of men's grooming products in the region.

Report Coverage

This research report categorizes the market for the US men’s grooming products market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States men’s grooming products market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.S. men’s grooming products market.

Driving Factors

Over the last decade, the amount that American men are spending on personal care and beauty products has been consistently rising. They are expanding their grooming choices beyond traditional options such as razors and beard products. Manufacturers in the area are obtaining funding to broaden their range of products and reach in order to take advantage of this growing trend. As an example, Cleverman, a startup for men's grooming that provides personalized treatments for beard and hair coloring, has successfully obtained $1.8 million in funding from investors. The funds would be utilized for enhancing brand recognition, growing online shopping capabilities, and investing in research and product advancement.

Restraining Factors

The global market growth is being affected by the darkening and swelling of facial skin caused by chemical-based skincare products. Moreover, global product demand is being limited by occurrences of itching and skin cuts caused by traditional razors, blades, and chemical-based aftershave lotions.

Market Segmentation

The US men’s grooming products market share is classified into product and distribution channels.

• The skin care segment is expected to hold a significant market share through the forecast period.

The United States men’s grooming products market is segmented by product into skin care, hair styling, and shave/beard care. Among these, the skin care segment is expected to hold a significant market share through the forecast period. Skincare items like moisturizing face and body lotions have a greater presence in the nation. In order to address this demand from consumers, numerous manufacturers have been creating and improving new products that can preserve skin moisture and support skin well-being.

• The supermarkets & hypermarkets segment is expected to dominate the US men’s grooming products market during the projected period.

Based on the distribution channel, the United States men’s grooming products market is divided into supermarkets & hypermarkets, and online. Among these, the supermarkets & hypermarkets segment is expected to dominate the US men’s grooming products market during the projected period. The proliferation of hypermarkets and department stores in the nation is motivating manufacturers of beauty and hair care products to utilize these outlets for distribution. Many brick-and-mortar stores that sell grooming products have knowledgeable sales associates who assist customers with understanding the different features of products, enabling men to make well-informed buying choices. These elements are anticipated to boost the offline sector during the projected timeframe.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States men’s grooming products market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Procter & Gamble (P&G)
• Colgate-Palmolive Company
• Unilever PLC
• Estee Lauder Companies, Inc.
• Coty Inc.
• Baxter of California
• Shiseido Co., Ltd.
• Beiersdorf AG.
• L'Oréal Groupe
• Reckitt Benckiser
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In February 2023, Procter & Gamble's Old Spice brand introduced its engaging "Smelf-Confidence" campaign with two ad spots inspired by musical theater at the Super Bowl LVII festivities. During the opening of Super Bowl LVII, the advertisements introduced Swaggy Spice as the first Old Spice mascot for the brand.

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Men’s Grooming Products Market based on the below-mentioned segments:

United States Men’s Grooming Products Market, By Product

• Skin Care
• Hair Styling
• Shave/Beard Care

United States Men’s Grooming Products Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Online