United States Online Video Platform Market Insights Forecasts to 2033

• The US Online Video Platform Market Size was valued at USD 392.3 Million in 2023.
• The Market Size is Growing at a CAGR of 10.44% from 2023 to 2033
• The U.S. Online Video Platform Market Size is Expected to Reach USD 1058.6 Million by 2033

The United States Online Video Platform Market is anticipated to exceed USD 1058.6 Million by 2033, growing at a CAGR of 10.44% from 2023 to 2033.

Market Overview

An online video platform, also referred to as OVP or video hosting platform, is a website, app, or software used for hosting, organizing, and sharing video content. While certain OVPs are designed for on-demand video streaming, others are created for live streaming purposes. While OVPs may have different features, some common ones include white-label streaming, video analytics, private/secure streaming with features like password protection, DRM, AES, and community management. Online video platforms are beneficial for producers, educators, businesses, groups, and others. Having an online video platform is essential for individuals who create or distribute video content on the internet. These platforms serve a wide range of users, from individual content creators to businesses, schools, and media companies. They provide various features like video hosting, streaming, analytics, content management tools, and monetization choices. The OVP industry consists of independent platforms, integrated solutions in bigger content management systems, and cloud-based services, all designed to deliver effective and captivating video experiences to audiences on different devices and platforms. Online video platforms, whether free or paid, allow publishers and content owners to control, publish, and monitor their video content on their channels. Moreover, the increasing use of smartphones, tablets, and other devices will help facilitate the market's growth. Online video platforms also allow users to host, live stream, and share their videos.

Report Coverage

This research report categorizes the market for the United States online video platform market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the US online video platform market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US online video platform market.

Driving Factors

The US is one of the largest markets for internet video platforms in North America. The main factor influencing the market is the increasing use of digital video content. Consumers' growing disposable income and the presence of top-notch internet services allow them to invest in subscription-based video streaming platforms. Professionals and marketers who primarily depend on videos, webinars, and video content for providing necessary training, communication, and marketing material are propelling the market's expansion. The growth of the market is also being fueled by the rise of e-learning and digital classrooms, as well as the increased popularity of online classes. Various technical improvements across the country have led to the development of a wide range of OVPs that offer an enhanced video streaming experience.

Restraining Factors

Online video platforms have to deal with issues like piracy and copyright violations. Unauthorized content uploading and sharing can have a detrimental effect on the platform's reputation and give rise to legal problems.

Market Segmentation

The United States online video platform market share is classified into component, type, and end-user.

• The solution segment is expected to hold the largest market share through the forecast period.   

The United States online video platform market is segmented by component into solution and services. Among them, the solution segment is expected to hold the largest market share through the forecast period. It is ascribed to the increasing demand for live-streaming video platforms and subscription-based video content over the over-the-top (OTT) platform. The availability of free and inexpensive video hosting services as well as monetization tools like interstitial advertising are also expected to support the solution segment's growth during the projection period.

• The video processing segment dominates the market with the largest market share over the predicted period.

The United States online video platform market is segmented by type into video processing, video management, video distribution, video analytics, and others. Among them, the video processing segment dominates the market with the largest market share over the predicted period. Platforms for processing videos offer functions like encryption, high-density transcoding, adaptive bitrate packaging, effective IP conversion, and streaming into a graphical and modular solution. Broadcasters have an affordable option to offer online video solutions on platforms for live streaming and video-on-demand due to these technologies. A number of video processing solutions available on the market also provide hyper-personalized movies with information like preference settings and the ability to select several languages, or personalized video experiences based on factors like demographics, geolocation, and website behaviour.

• The media & entertainment segment dominates the market with the largest market share over the predicted period.

The United States online video platform market is segmented by end-user into media & entertainment, BFSI, retail, education, IT and telecom, and others. Among them, the media & entertainment segment dominates the market with the largest market share over the predicted period. The industry has grown significantly as a result of rising global investments in OTT infrastructure upgrades and a boom in mobile phone internet connectivity. Additionally, it is anticipated that the growth of the media and entertainment sector will be significantly impacted by the increase in investments in live-streaming sporting events.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States online video platform market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Brightcove Inc.
• Kaltura Inc.
• Vimeo, LLC
• Panopto Inc.
• IBM Corporation
• Wistia, Inc.
• Ooyala Inc. (Brightcove Inc.)
• MediaPlatform, Inc.
• Sonic Foundry, Inc.
• Dacast Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In April 2023, A media accessibility platform called Play Media and Brightcove Inc. cooperated. Through the agreement, clients may use their current video production workflow to access and request accessibility services including audio description, live captioning, closed captioning, and video localization.

Market Segment

This study forecasts revenue at United States, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Online Video Platform Market based on the below-mentioned segments:

United States Online Video Platform Market, By Component

• Solution
• Services

United States Online Video Platform Market, By Type

• Video Processing
• Video Management
• Video Distribution
• Video Analytics
• Others

United States Online Video Platform Market, By End-User

• Media & Entertainment
• BFSI
• Retail
• Education
• IT and Telecom
• Others