United States Organic Personal Care Products Market Size, Share, and COVID-19 Impact Analysis, By Product (Skin Care, Oral Care, Hair Care, Shower & Bath, and Perfume/Fragrances), By Gender (Men and Women), By Distribution Channel (Supermarkets/Hypermarkets, Online Retail Stores, Pharmacies & Drug Stores, Convenience Stores, and Others), and US Organic Personal Care Products Market Insights, Industry Trend, Forecasts to 2033.

U.S. Organic Personal Care Products Market Insights Forecasts to 2033

• The USA Organic Personal Care Products Market Size was estimated at USD 6.27 billion in 2023.
• The Market is Growing at a CAGR of 9.34% from 2023 to 2033
• The United States Organic Personal Care Products Market Size is Expected to Reach USD 15.31 billion by 2033

The US Organic Personal Care Products Market is Expected to Reach USD 15.31 billion by 2033, growing at a CAGR of 9.34% from 2023 to 2033.

Market Overview

The U.S. organic personal care products market refers to the sector of the consumer goods industry in the United States that involves the production, distribution, and sale of personal care products made with organic ingredients. These products are intended for skin care, hair care, oral hygiene, cosmetics, and other beauty and personal care applications. Organic personal care products are formulated using ingredients grown without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), and they are typically free from artificial additives, chemicals, or preservatives. In addition, due to increased awareness of the possible health dangers connected with synthetic chemicals, parabens, sulfates, and artificial perfumes, consumers in the United States are showing a significant preference for organic personal care products. Furthermore, growing awareness of the advantages of using components that are plant-based, cruelty-free, and obtained responsibly is propelling market growth. Additionally, to improve the efficacy of their products, producers in the organic personal care industry are continually researching and adding innovative natural components including botanical extracts, essential oils, and plant-based preservatives.

Report Coverage

This research report categorizes the market for the U.S. organic personal care products market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States organic personal care products market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US organic personal care products market.  

Driving Factors

The US organic personal care products sector is expanding because organic personal care products frequently are free of dangerous toxins, those with sensitive skin, allergies, or chemical exposure concerns prefer to choose them. In addition, the growing popularity of "clean beauty," which stresses sustainability, safety, and transparency in product formulas, is driving up demand for organic personal care products. In addition, market expansion is also being driven by growing awareness of the advantages of using components that are plant-based, cruelty-free, and obtained sustainably. In addition, the market accessibility of organic personal care companies is being improved by e-commerce and direct-to-consumer (DTC) brands. This has caused retail chains and niche organic stores to expand their product portfolios.

Restraining Factors

The United States organic personal care products market faces challenges due to the natural, sustainably obtained components used in organic personal care products, which can be more costly because of the costs associated with cultivation, harvesting, and processing. Additionally, ethical production methods necessitate additional investments.

Market Segmentation

The US organic personal care products market share is classified into the product, gender, and the distribution channel.

• The skin care segment accounted for the largest share of 38.24% in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the product, the USA organic personal care products market is divided into skin care, oral care, hair care, shower & bath, and perfume/fragrances. Among these, the skin care segment accounted for the largest share of 38.24% in 2023 and is expected to grow at a significant CAGR during the forecast period. This segment is growing because of their long-term advantages, sensitive or reactive skin types prefer organic skincare products with hypoallergenic and dermatologist-tested components. In addition, the demand for skin care products devoid of harsh chemicals and artificial additives has grown due to the rise of skin disorders like rosacea, eczema, and contact dermatitis.

• The women segment is anticipated for the largest share of 68.59% in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the gender, the United States organic personal care products market is divided into men and women. Among these, the women segment is anticipated for the largest share of 68.59% in 2023 and is expected to grow at a significant CAGR during the forecast period. This segment is expanding because organic ingredients such as vitamin C, hyaluronic acid, and green tea extract are now highly valued by many women since they support collagen, hydrate the skin, and promote skin renewal without the use of artificial fillers. As many women continue to prioritize anti-aging concerns, organic personal care products are becoming more and more popular.

• The supermarkets/ hypermarkets segment accounted for the largest share of 30.47% in 2023 and is expected to grow at a significant CAGR during the projected timeframe.

Based on the distribution channel, the US organic personal care products market is divided into supermarkets/hypermarkets, online retail stores, pharmacies & drug stores, convenience stores, and others. Among these, the supermarkets/ hypermarkets segment accounted for the largest share of 30.47% in 2023 and is expected to grow at a significant CAGR during the projected timeframe. This segment is growing due to supermarkets/hypermarkets providing a convenient one-stop shop for organic personal care goods, which encourages more customers to buy them on their regular shopping excursions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States organic personal care products market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• L'Oréal S.A.
• Johnson & Johnson Consumer Services Inc. (Neutrogena)
• Amorepacific Corporation
• Burt's Bees, Inc.
• The Estée Lauder Companies Inc.
• Kiehl's LLC
• Thesis Beauty
• Botanic Organic LLC
• Aveda Corporation
• Bare Escentuals Beauty, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States organic personal care products market based on the below-mentioned segments:

United States Organic Personal Care Products Market, By Product

• Skin Care
• Oral Care
• Hair Care
• Shower & Bath
• Perfume/Fragrances

United States Organic Personal Care Products Market, By Gender

• Men
• Women

United States Organic Personal Care Products Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Online Retail Stores
• Pharmacies & Drug Stores
• Convenience Stores
• Others