United States SMS Marketing Market Size, Share, and COVID-19 Impact Analysis, By Consumer Type (Business to Consumer (B2C) and Consumer to Consumer (C2C)), By Message Type (Transactional Messages and Promotional Messages), and United States SMS Marketing Market Insights, Industry Trend, Forecasts to 2033

United States SMS Marketing Market Insights Forecasts to 2033

• The U.S. SMS Marketing Market Size was Valued at USD 26.96 Billion in 2023
• The United States SMS Marketing Market Size is Growing at a CAGR of 20.49% from 2023 to 2033   
• The USA SMS Marketing Market Size is Expected to Reach USD 15.86 Billion by 2033   

The USA SMS Marketing Market Size is anticipated to Exceed USD 15.86 Billion by 2033, Growing at a CAGR of 20.49% from 2023 to 2033. The U.S. SMS marketing market is rapidly expanding, fueled by mobile-first strategies, high engagement rates, and real-time communication needs, making it a key tool for personalized, direct consumer outreach.

Market Overview 
The U.S. SMS marketing market consists of companies and platforms that leverage Short Message Service (SMS) to send promotional messages, reminders, and transactional messages straight to consumers' mobile phones. The marketing channel is distinguished by its real-time nature, high open rates, and the need for recipients to opt-in, which guarantees targeted and consent-based communication. Moreover, the U.S. SMS marketing industry is driven by increasing smartphone penetration, high open and response rates over email, and growing demand for direct, targeted customer engagement. Companies appreciate SMS for its timeliness and efficacy in engaging users promptly. Growing e-commerce, mobile-first approaches, and automation technologies further accelerate adoption across industries. Furthermore, Amazon Web Services, Inc. (AWS) is an Amazon subsidiary that offers a complete and globally accepted cloud platform with featured services from worldwide data centers. AWS product lines cover a range of solutions, such as computing power using Amazon EC2, storage using Amazon S3, and databases using Amazon RDS and DynamoDB.
 

Report Coverage

This research report categorizes the market for the US SMS marketing market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. SMS marketing market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA SMS marketing market.

Driving Factors

The U.S. SMS marketing market thrives on growing consumer preference for quick, mobile-based communication and brands’ need for cost-effective, high-conversion marketing channels. The rise of omnichannel marketing strategies, real-time customer engagement, and regulatory support for opt-in practices strengthens trust and adoption. Additionally, integration with CRM systems enhances campaign precision and ROI.

Restraining Factors

Restraining factors in the U.S. SMS marketing market include strict compliance regulations, risk of message fatigue, limited character space, and potential for consumer opt-outs due to overuse or perceived intrusiveness.

Market Segmentation

The United States SMS marketing market share is classified into consumer type and message type. 

• The business to consumer (B2C) segment accounted for the largest share of the US SMS Marketing market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

On the basis of consumer type, the United States SMS marketing market is divided into business to consumer (B2C) and consumer to consumer (C2C). Among these, the business to consumer (B2C) segment accounted for the largest share of the United States SMS marketing market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. This dominance is driven by businesses leveraging SMS to engage customers with promotions, updates, and personalized messages, capitalizing on high open rates and immediate reach. The effectiveness of SMS in fostering direct consumer relationships solidifies B2C's leading position.

• The transactional messages segment accounted for a substantial share of the U.S. SMS marketing market in 2023 and is anticipated to grow at a rapid pace during the projected period.      

On the basis of message type, the U.S. SMS marketing market is divided into transactional messages and promotional messages. Among these, the transactional messages segment accounted for a substantial share of the U.S. SMS Marketing market in 2023 and is anticipated to grow at a rapid pace during the projected period. These messages, including order confirmations, shipping notifications, and appointment reminders, are highly valued by consumers for their immediacy and relevance. Their high open and engagement rates make them a preferred communication channel for businesses aiming to deliver time-sensitive information effectively.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA SMS marketing market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Broadcom
• ServiceNow
• Google Cloud Platform (GCP)
• Red Hat, Inc.
• IBM Corporation
• Salesforce, Inc.
• Microsoft
• Dell Inc.
• Alibaba Cloud
• Tencent Cloud
• SAP SE
• Oracle
• Amazon Web Services, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In March 2024, Constant Contact joined forces with Telgorithm to provide SMS marketing to sole proprietorships. Constant Contact and Telgorithm's collaboration enables sole proprietorships to utilize SMS marketing as one of the tools of their omnichannel digital marketing strategy. They have established automation for managing 10DLC messaging and ensuring message deliverability with their proprietary, patent-pending throughput/rate limit management technology.

Market Segment

This study forecasts revenue at the USA, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the US SMS marketing market based on the below-mentioned segments:

United States SMS Marketing Market, By Consumer Type

• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

United States SMS Marketing Market, By Message Type

• Transactional Messages
• Promotional Messages