United States Specialty Cleaners Market Insights Forecasts to 2033

• The U.S. Specialty Cleaners Market Size was valued at USD 270.1 Million in 2023.
• The Market is growing at a CAGR of 5.53% from 2023 to 2033
• The U.S. Specialty Cleaners Market Size is expected to reach USD 462.5 Million by 2033

The United States Specialty Cleaners Market is anticipated to exceed USD 462.5 Million by 2033, growing at a CAGR of 5.53% from 2023 to 2033. The growing awareness about health and hygiene, the increasing number of households in the U.S., and the availability of special cleaners for different types of surfaces are driving the growth of the specialty cleaners market in the US.     

Market Overview

Specialty cleaners are substances used to eliminate filth, including dust, stains, unpleasant odors, and surface clutters. They are formulated for particular surfaces such as glass tile, metal, stoves, carpets, toilet bowls, and drains. They help prolong the life of household products, promote good personal hygiene, lessen the number of bacteria that cause infectious diseases, and improve the health and comfort of homes and workplaces. The growing emphasis on sanitary conditions and the need to disinfect household surfaces are enhancing the market expansion. There is growing customer demand for sustainable and environmentally friendly cleaning products. Producers can create non-toxic, biodegradable, and ecologically friendly specialist cleaning products. The market growth is anticipated to be driven by the rising demand for items labeled as organic and natural, as well as by their growing popularity.

Report Coverage

This research report categorizes the market for the US specialty cleaners market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States specialty cleaners market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US specialty cleaners market.

Driving Factors

The rising health and hygiene awareness as well as the growing significance of household cleaning are driving up the US specialty cleaners market. The growing number of households in the US and the general public's growing awareness of the availability of specialized cleaners for cleaning various household surfaces, including stone countertops, hardwood floors, tile floors, stainless steel appliances, and leather, and wooden furniture are responsible for propelling the market. In addition, the increasing innovations and market strategies are boosting the market growth.         

Restraining Factors

Consumers' growing concerns about the harmful impacts of using chemical-based cleaners on both human and environmental health, negatively influence their purchasing decisions, thereby restraining the market.

Market Segmentation

The United States Specialty Cleaners Market share is classified into product type and distribution channel.

• The specialty floor products segment dominates the market with the largest market share in 2023.

The United States specialty cleaners market is segmented by product type into specialty kitchen cleaners, specialty floor products, and specialty furniture products. Among these, the specialty floor products segment dominates the market with the largest market share in 2023. Specialty floor cleaners are extensively used regularly. The increasing demand for effective home cleaning solutions among consumers is driving the market growth.

• The hypermarket/supermarket segment held the largest revenue share of the US specialty cleaners market during the forecast period.       

Based on the distribution channel, the U.S. Specialty Cleaners market is divided into hypermarket/supermarket, specialty stores, and online channels. Among these, the hypermarket/supermarket segment held the largest revenue share of the US specialty cleaners market during the forecast period. The increased penetration of hypermarkets and supermarkets in the developed economy of the US is responsible for driving the market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.S. specialty cleaners market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Procter & Gamble
• The Clorox Company
• Laticrete International, Inc.
• GROVE COLLABORATIVE, INC.
• Unilever Plc.
• AHF LLC
• Spectrum Brands Holdings, Inc.
• RECKITT BENCKISER GROUP PLC
• ZEP INC.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In June 2023, US specialty chemicals maker Lubrozol invested $200 million in new India plant. The company is pledging more than 150 million USD of in-region investment, including breaking ground on India’s largest CPVC resin plant in Vilayat, Gujarat.   

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Specialty Cleaners Market based on the below-mentioned segments:

US Specialty Cleaners Market, By Product Type

• Specialty Kitchen Cleaners
• Specialty Floor Products
• Specialty Furniture Products

US Specialty Cleaners Market, By Distribution Channel

• Hypermarket/Supermarket
• Specialty Stores
• Online Channels