United States Sun Care Products Market Insights Forecasts to 2033

• The U.S. Sun Care Products Market Size Was Valued at USD 14.34 Billion in 2023.
• The Market Size is growing at a CAGR of 6.07% from 2023 to 2033
• The U.S. Sun Care Products Market Size is Expected to Reach USD 25.85 Billion by 2033

The U.S. Sun Care Products Market is Anticipated to Exceed USD 25.85 Billion by 2033, Growing at a CAGR of 6.07% from 2023 to 2033.

Market Overview

Suncare products are skin care products specifically created to shield the skin from the damaging impact of ultraviolet (UV) radiation from the sun. These items aid in avoiding sunburn, skin harm, early aging, and the possibility of skin cancer that may occur due to extended sun exposure. Suncare products usually consist of different types of products like sunscreens, sunblocks, and after-sun products, which are crucial for keeping skin healthy and protecting it from sun damage. Adult cream was the leading segment in the U.S. sun care products market in 2020. Consumers are becoming increasingly wary of the harsh chemicals found in cosmetics and their negative impact on the skin, leading them to scrutinize ingredients more carefully before making a purchase. Increasing health concerns are expected to boost the market for sun care products as the demand for organic and natural personal care items grows. These ingredients are typically sourced from plants and help maximize the skin's absorption of the various natural elements in the product. The rising understanding of skin cancer and skin issues has led to a higher need for sun care products, which is anticipated to continue to grow in the upcoming period. Also, consumers are increasingly interested in these products because they offer sun protection and help prevent wrinkles, making them more popular.

Report Coverage

This research report categorizes the US sun care products market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States sun care products market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.S. sun care products market.

Driving Factors

Extended exposure to strong sunlight can cause sunburn, premature aging of the skin, and skin cancers. The increasing worries about skin issues from UV exposure are driving the popularity of anti-aging sunscreen products. Furthermore, efforts made by cancer care groups to enhance awareness about sun protection will lead to an increase in demand for these products. Sun-care products with SPF and moisturizer protect throughout the day against sun damage and dryness. The hydrating components maintain skin moisture all day, while the SPF shields from dangerous UV rays, lowering the chances of sunburn, premature aging, and skin cancer. Hence, many women are actively looking for items that serve multiple purposes, like a skin brightener paired with SPF, a moisturizer with SPF, and similar products.

Restraining Factors

In other seasons, there is a lower likelihood of people buying these products, thus restricting the growth of the market. Additionally, many ingredients like oxybenzone or octinoxate are being shown to be harmful to the environment.

Market Segmentation

The US sun care products market share is classified into product type and distribution channel.

• The sun-protection segment is expected to hold a significant market share through the forecast period.

The United States sun care products market is segmented, by product type into sun protection, after-sun, and tanning. Among these, the sun-protection segment is expected to hold a significant market share through the forecast period. Sunscreen is put on uncovered areas of the body right before heading out into the sun. According to the American Academy of Dermatology, it is recommended to reapply the product to the skin every 2 hours when outdoors to prevent additional skin cell damage. Additionally, the requirement for reapplying has led to increased product consumption and consequently has contributed to higher revenue from the sector.

• The hypermarkets & supermarkets segment is expected to dominate the US sun care products market during the projected period.

Based on the distribution channel, the United States sun care products market is divided into hypermarkets & supermarkets, pharmacy stores, online channels, and others. Among these, the hypermarkets & supermarkets segment is expected to dominate the US sun care products market during the projected period. The hypermarkets/supermarkets sector is projected to be the dominant sector because consumers frequently opt to purchase all essential grocery items in bulk at one location. Bulk buying also enables customers to take advantage of perks like discounts.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States sun care products market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• The Edgewell Personal Care Company
• L’Oréal S.A.
• Shiseido Co. Ltd.
• Beiersdorf AG
• Johnson & Johnson Services Inc.
• Unilever Plc.
• The Procter & Gamble Company
• Natura & Co.
• The Estee Lauder Companies Inc.
• Kao Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In May 2024, Edgewell Personal Care Company and its sun care brand, Banana Boat, were named as a Nature Finalist for Fast Company's 2024 World Changing Ideas Award for its 'Nest Domes' project, aimed at supporting sea turtle conservation. The award highlights creative projects across a variety of topics that are helping to shape the world, including innovative sustainability initiatives.

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States Sun Care Products Market based on the below-mentioned segments:

United States Sun Care Products Market, By Product Type

• Sun-protection
• After-sun
• Tanning

United States Sun Care Products Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Pharmacy Stores
• Online Channels
• Others