United States Telehealth Pre-Natal Services Market Size, Share, and COVID-19 Impact Analysis, By Service (Virtual Consultations, Education & Support, and Others), By Type of Payment (Payment Through Insurance and Self-Pay), and the United States Telehealth Pre-Natal Services Market Insights, Industry Trend, Forecasts to 2033.

United States Telehealth Pre-Natal Services Market Insights Forecasts to 2033

• The U.S. Telehealth Pre-Natal Services Market Size was Valued at USD 0.22 Billion in 2023
• The United States Telehealth Pre-Natal Services Market Size is Growing at a CAGR of 16.35% from 2023 to 2033   
• The USA Telehealth Pre-Natal Services Market Size is Expected to Reach USD 1.00 Billion by 2033 

The USA Telehealth Pre-Natal Services market size is anticipated to exceed USD 1.00 Billion by 2033, growing at a CAGR of 16.35% from 2023 to 2033. The U.S. Telehealth Pre-Natal Services market is increasing steadily due to increasing safety concerns, advancements in technology, and growing government funding for new protective equipment for local, state, and federal agencies.   

Market Overview

The United States telehealth pre-natal services market is the industry providing remote healthcare services to pregnant women via digital platforms. The services provided are virtual consultations, maternal and fetal health monitoring, educational resources access, and remote diagnosis. The market facilitates enhanced access to prenatal care, particularly in rural and underserved communities, by minimizing the necessity for regular in-person visits. Moreover, drivers for the potential growth of the United States telehealth pre-natal services market are increasing demand for convenient and affordable maternal care, growing telehealth infrastructure, rising smartphone and internet penetration, and positive government policies and insurance coverages. Furthermore, the lack of OB-GYN professionals in rural regions and an increase in awareness of early prenatal care are driving market growth. Furthermore, innovations that are boosting market growth are AI-based pregnancy tracking apps, remote fetal heart rate monitoring, wearable health devices, and integrated EMR systems. These technologies facilitate enhanced personalization of care, early risk identification, and continuous monitoring, leading to better outcomes for mothers and babies.

Report Coverage

This research report categorizes the market for the US telehealth pre-natal services market based on various segments and regions forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. telehealth pre-natal services market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA Telehealth Pre-Natal Services market.

Driving Factors

The driving factors of the United States telehealth pre-natal services market include the growing preference for virtual healthcare, time-saving benefits for working mothers, rising healthcare costs prompting remote alternatives, and increased focus on patient-centered care. Additionally, pandemic-driven digital adoption has normalized telehealth as a safe and efficient prenatal care solution.

Restraining Factors

Restraining factors include limited digital access in underserved areas, privacy and data security concerns, lack of personal interaction, and resistance from traditional healthcare providers, which can hinder widespread adoption of telehealth prenatal services.

Market Segmentation

The U.S. United States telehealth pre-natal services market share is classified into service and type of payment.  

• The consultations segment accounted for the largest share of the US telehealth pre-natal services market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

On the basis of service, the United States telehealth pre-natal services market is divided into virtual consultations, education & support, and others. Among these, the consultations segment accounted for the largest share of the United States telehealth pre-natal services market in 2023 and is anticipated to grow at a significant CAGR during the forecast period. Since they offer simple, real-time access to medical professionals, who provide routine check-ups, symptom tracking, and timely medical guidance and advice, thus greatly decrease the necessity for in-person appointments while providing ongoing prenatal care for pregnant women.

• The payment through insurance segment accounted for a substantial share of the U.S. telehealth pre-natal services market in 2023 and is anticipated to grow at a rapid pace during the projected period.              

On the basis of type of payment, the U.S. telehealth pre-natal services market is divided into payment through insurance and self-pay. Among these, the payment through insurance segment accounted for a substantial share of the U.S. telehealth pre-natal services market in 2023 and is anticipated to grow at a rapid pace during the projected period. This is driven by the growing adoption of telehealth services in insurance packages. Private insurer coverage expansions and government initiatives have increased the affordability and accessibility of prenatal teleconsultations, triggering wider adoption by pregnant women wanting convenient, covered care options.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA telehealth pre-natal services market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Cayaba Care
• Delfina
• Oula Health, Inc.
• Almond
• Pomelo Care, Inc.
• MCH Ventures, Inc. (Mahmee)
• birthly LLC.
• Labcorp (Ovia Health)
• Babyscripts
• Teleperinatal, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In February 2025, Pomelo Care, Inc. bought The Doula Network and merged their skills to create a distinctive maternity care model in the United States. This model blends virtual and in-person care to enhance access to quality maternity care. With this collaboration, patients can engage in care with community-based doulas who deliver supportive services during pregnancy. Doulas offer face-to-face care and join the patient's virtual care team, tackling medical, behavioral, and social determinants to enhance outcomes for mothers, babies, and families. Telehealth doula services, which are provided via virtual visits, assist individuals through their pregnancy. Therefore, the increased accessibility of these services is likely to fuel the development of the market.

Market Segment

This study forecasts revenue at the USA, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the US telehealth pre-natal services market based on the below-mentioned segments

United States Telehealth Pre-Natal Services Market, By Service

• Virtual Consultations
• Education and Support
• Others

United States Telehealth Pre-Natal Services Market, By Type of Payment

• Payment Through Insurance
• Self-Pay