United States Toaster Market Insights Forecasts to 2033

• The U.S. Toaster Market Size was valued at USD 767.8 Million in 2023.
• The Market Size is Growing at a CAGR of 4.38% from 2023 to 2033
• The U.S. Toaster Market Size is Expected to Reach USD 1179.1 Million by 2033

The U.S. Toaster Market Size is Anticipated to Exceed USD 1179.1 Million by 2033, growing at a CAGR of 4.38% from 2023 to 2033.

Market Overview

A toaster is an electric kitchen appliance that converts electrical energy to heat and is used in toasting and grilling pieces of bread, muffins, and even waffles. When toasted, the sliced bread pieces come out as toasted slices. Modern toasters are more capable than that of only toasting bread they can actually cook pizza, cookies, and other related protein foods. Toasters are the most widely used kitchen appliances for cooking bread slices as daily breakfast requirements. These products and appliances have become the favorite choice of the consumer as they are quite ideal for cooking tasty food items such as sandwiches, pine nuts, crackers, and pizzas. Companies are currently trying to inform individuals about the features of different home appliance products through different mediums of communication like live webinars and advertisements to try to convert the target audience into potential customers. These factors are expected to drive the overall market growth of toaster in the long run. At the same time, growing deployments of pop-up ovens and conveyor toasters in commercial and residential locations are also likely to drive the market share in the long run.

Report Coverage

This research report categorizes the market for the US toaster market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States toaster market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.S. toaster market.

Driving Factors

The growing number of commercial infrastructural outlets such as cafes, restaurants, hotels, and schools, has raised the demand for toasting ovens. The growth in social media also would further help to shape the market. For example, the posting of fresh recipes in food over social media will attract customers' attention, and they will be motivated enough to cook delicious morning foods. This will then create a demand for toasting appliances. Some positive governmental initiatives and policies on the growth of the home appliances industry will also help in furthering the market.

Restraining Factors

The repair and maintenance needs of the various kitchen appliances raise the cost for the end-users, hence large necessity of repair & maintenance for toasting ovens is likely to hamper the growth of the market.

Market Segmentation

The US toaster market share is classified into product and application.

• The conveyor segment is expected to hold a significant market share through the forecast period.

The United States toaster market is segmented by product into pop-ups, ovens, and conveyors. Among these, the conveyor segment is expected to hold a significant market share through the forecast period. This is due to the higher demand for multi-slot toasting oven products for a large number of toasted bread preparations at various cafes and quick-service restaurants. Furthermore, at a higher price compared to others, the conveyor toasting machines would bring huge revenue from the conveyor segment.

• The commercial segment is expected to dominate the US toaster market during the projected period.

Based on the application, the United States toaster market is divided into residential and commercial. Among these, the commercial segment is expected to dominate the US toaster market during the projected period. Mainly, the busy working lifestyle and the rising living standard of the population contribute to the share of commercial. This is because it results in more demand for breakfast food items in places of commercial, such as coffee shops, cafes, etc. Increased corporate infrastructure facilities are also prompting higher demand for toaster items, including smart toasters, in office facilities.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the United States toaster market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Panasonic Corporation
• LG Electronics
• Samsung Electronics Co. Ltd.
• Gorenje
• Haier Group Corporation
• De’Longhi S.p.A.
• Severin Elektrogerate GmbH
• BSH Hausgeräte GmbH
• HAEGER
• Walton Hi-Tech Industries Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In December 2022, The American popular brand for household appliances is known as Kenmore, while Galanz Americas is a global home appliance manufacturer that has formed an alliance with this popular Kenmore brand. The deal is expected to increase its product offerings through newly designed and advanced kitchen appliances in the Catalog.

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States toaster market based on the below-mentioned segments:

United States Toaster Market, By Product

• Pop-up
• Oven
• Conveyor

United States Toaster Market, By Application

• Residential
• Commercial