United States UPF Sun Protective Clothing Market Insights Forecasts to 2033

• The U.S. UPF Sun Protective Clothing Market Size was valued at USD 702.5 Million in 2023.
• The Market Size is Growing at a CAGR of 8.25% from 2023 to 2033
• The U.S. UPF Sun Protective Clothing Market Size is expected to reach USD 1552.5 Million by 2033

The United States UPF Sun Protective Clothing Market is anticipated to exceed USD 1552.5 Million by 2033, growing at a CAGR of 8.25% from 2023 to 2033. The growing incidences of skin cancer, awareness about the negative effects of prolonged sun exposure, changing lifestyle, and popularity of wearing these protective clothing are driving the growth of the UPF sun protective clothing market in the US.     

Market Overview

UPF sun protective clothing is a garment that shields from harmful UV rays and effectively protects against sun damage and skin cancer. The acronym for Ultraviolet Protection Factor is UVPF or UPF. Sun-protective clothing differs from ordinary clothing primarily in its UPF rating, which indicates how well a garment transmits UV rays when exposed to UV radiation. Consumers favor sun-protective apparel over sunscreens, which have a large window of opportunity for the US market for these clothings. With the advancements in textile technology, sun protection clothing is becoming more and more popular due to its features including moisture-wicking, breathability, and lightweight designs. Customized UPF clothing choices, like fitted silhouettes or interchangeable designs, as per personal choices have the potential to develop a niche market that appeals to customers looking for distinctive and individualized sun protection clothing. Furthermore, the expansion of the product line gives customers more options for protecting themselves from the sun, which boosts sales and propels the market.

Report Coverage

This research report categorizes the market for the US UPF sun protective clothing market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States UPF sun protective clothing market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the US UPF sun protective clothing market.

Driving Factors

As per the U.S. Department of Health & Human Services, the most prevalent type of cancer in the nation is skin cancer. The high prevalence of skin cancer in the US is significantly responsible for propelling the market demand. The expanding focus on preventive healthcare and growing public awareness of the negative effects of prolonged sun exposure are the primary factors propelling the market's growth. Further, the trend of wearing fashionable, comfortable, and useful sun protection clothing as well as its increasing popularity is responsible for driving the market growth. Furthermore, people prioritize taking preventative steps for sun safety due to the pressing demand for dependable and excellent sun protection during outdoor activities, resulting in driving the market.

Restraining Factors

The availability of less expensive alternatives that can be directly applied to exposed skin for protection against UV radiation is restraining the market for UPF sun protective clothing. Further, the high cost of the products deters customers from making purchases which is contributing to hampering the market.

Market Segmentation

The United States UPF Sun Protective Clothing Market share is classified into product, UPF rating, end-use, and distribution channel.

• The shirts, t-shirts, jackets, & hoodies segment dominated the market with the largest market share in 2023.

The United States UPF sun protective clothing market is segmented by product into hats & caps, shirts, t-shirts, jackets, & hoodies, pants & shorts, swimwear, and others. Among these, the shirts, t-shirts, jackets, & hoodies segment dominated the market with the largest market share in 2023. Sun protection clothing, like t-shirts, shirts, hoodies, and jackets, is relatively less expensive and offers hassle-free sun protection. When engaging in outdoor activities during the day, these products provide comfort, and ease of wearing, with excellent covering and UV protection. The growing consumer preference for stylish clothing is responsible for driving the market growth.

• The above 50 UPF segment dominates the US UPF sun protective clothing market with the largest revenue share in 2023.       

Based on the UPF rating, the U.S. UPF sun protective clothing market is divided into upto 30, 31 to 40, 41 to 50, and above 50. Among these, the above 50 UPF segment dominates the US UPF sun protective clothing market with the largest revenue share in 2023. Clothes with a UPF rating of 50 or above offer superior sun protection since they block a larger proportion of UV rays. The growing awareness regarding the detrimental impacts of UV radiation on the skin leads to a rise in the popularity of UPF-rated over 50 for sun protection.

• The women segment dominates the US UPF sun protective clothing market with the largest revenue share in 2023.       

Based on the end-use, the U.S. UPF sun protective clothing market is divided into men, women, and kids. Among these, the women segment dominates the US UPF sun protective clothing market with the largest revenue share in 2023. According to the American Cancer Society, there will be 42,120 instances of skin cancer among women in 2023, up from 39,200 cases in 2018. Additionally, women experienced a faster spike in skin cancer cases than males, according to the American Academy of Dermatology Association 2022 study. The abundance of fashionable options for sun protection apparel is contributing to propel the market growth.

• The online segment dominates the US UPF sun protective clothing market during the forecast period.       

Based on the distribution channel, the U.S. UPF sun protective clothing market is divided into online and offline. Among these, the online segment dominates the US UPF sun protective clothing market during the forecast period. The spike in internet sales is simple to peruse a large selection of UPF apparel selections while lounging in the comfort of their own homes with the additional benefit of comparison and customer reviews.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.S. UPF sun protective clothing market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Solumbra
• Coolibar Sun Protective Clothing
• UV Skinz, Inc.
• Cabana Life
• Columbia Sportswear Company
• Solbari Sun Protection
• Little Leaves Clothing Company
• Nozone Clothing US
• IBKUL
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In July 2023, ReverseLogix, a provider of end-to-end returns management systems, announced that Coolibar has significantly improved returns management processes and customer service with the ReverseLogix Returns Management System (RMS). Coolibar is a world leader in UPF 50+ sun protective apparel and accessories.

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the United States UPF Sun Protective Clothing Market based on the below-mentioned segments:

US UPF Sun Protective Clothing Market, By Product

• Hats & Caps
• Shirts, T-Shirts, Jackets, & Hoodies
• Pants & Shorts
• Swimwear
• Others

US UPF Sun Protective Clothing Market, By UPF Rating

• Upto 30
• 31 to 40
• 41 to 50
• Above 50

US UPF Sun Protective Clothing Market, By End-Use

• Men
• Women
• Kids

US UPF Sun Protective Clothing Market, By Distribution Channel

• Online
• Offline